Saad Fayyaz Durrani Email & Phone Number

Islamabad, Pk

Bahrain

• Creating efficient & scalable customer journey's for automated communication across all channels (push, in-app, e-mail, SMS, Whatsapp, IVR, telesales).• Responsible for digital customer lifecycle messaging automation from implementing the right tools to detailed campaign & journey set-up with a goal to improve acquisition, engagement, retention and loyalty.

Islamabad

• Responsible for all BTL campaign planning, segmentation, execution and analysis via batch & real-time triggers. (outbound & inbound)• Led the 4G scrum which achieved industry wide highest 4G growth of 12 million users in 2021, taking the lead further from competition.• Implemented aggressive win-back and retention campaigns resulting in annualized churn of 19.1%, lowest within the telco industry for 2021.• Contributed to subscriber growth for Jazzcash by achieving 12.2M 30-day active users through aggressive cashback campaigns in Q4 2020.

Islamabad, Pakistan

• Effectively led complete campaign specific idea conception, communication, design and execution for Digital by collaborating and managing creative and media agencies.• Established digital domain as a medium of delivering brand message and driving customer engagement.• Continuously worked on improving online customer and user experience across all digital touch points by increasing awareness and ROAS via effective placement of creatives on various digital platforms. (Google, Facebook, Instagram, Twitter)• Responsible for annual media budgets to increase digital footprint across all channels with focus on programmatic, CPA, CPM, social, audience buying, RTB, Mobile.• Focused on developing strong strategic partnerships and effective co-branding to improve organic growth.• Part of the winning team that was awarded the prestigious ‘Digi Awards 2019’ under category; Best Prepaid Card Solution for digital advertising.

Pakistan

• Responsible for providing insights and strategic guidance to drive better business decisions which impact growth and performance of all marketing verticals. • Collaborating with Pricing, MFS, Data, Segments and Brands to understand their business needs and deliver insightful data and analysis.

Berlin Area, Germany

• Oversaw the entire mobile marketing portfolio for Android/iOS based marketing campaigns which included planning, execution and continuous performance analysis and management.• Managed initiation, negotiations and launch of app marketing campaigns with agencies and ad publishers to improve delivery.• Developed monthly mobile marketing sales forecasts and presented planned vs actual ROI targets to management.• Assisted in continuous business development that increased revenues for Q3 & Q4 2014 by 10%.• Ensured effective day to day key accounts management to build and maintain profitable relationships with clients.

Berlin Area, Germany

• Developed a comprehensive competitor analysis framework and reported monthly changes on market development and trends. • Supported the management with research and data analysis for exploration of new business opportunities and growth strategies for various mobile marketing campaigns.• Analyzed the performance and ROI of several campaigns for Q1 of 2014 and provided input on business planning and campaign delivery.• Maintained weekly and monthly analytics reports to measure and increase organic traffic, user engagement, customer conversion, online market share & traffic improvements.

Berlin Area, Germany

• Executed surveys and developed project reports by delivering key findings to clients on various industries including Energy, FMCG, Media, Healthcare and IT.• Conducted project specific market research and generated leads globally through professional networking for many of the leading global investment and consulting firms.• Involved in providing secondary market information to industry experts for client consultation within niche markets.

Islamabad, Pakistan

• Led the Business Development team in the identification of new business opportunities from major donor agencies, leading to additional revenue streams influencing a rise of 11% in turnover for financial year 2011. • Assisted management in preparing a Business Plan for the Company's subsidiary in Chicago Illinois, USA and implemented long-term plan for roll-out in target markets. • Introduced and implemented a monthly Quality Assurance and Monitoring system for the Business Development team. • Coordinated between different sections to ensure that proposals were taken up and submitted well within the deadline by distributing work and responsibilities among cross functional teams.• Developed and implemented procedures, practices and work methods to ensure efficiency within the department.• Maintained a close and productive liaison with key potential clients, consultants and partner organizations on a regular basis; including effective networking within the development sector.

Master Of Business Administration (M.B.A.), Marketing And Strategy

Activities and Societies: MBA association, Entrepreneurial business clubElectives: • Strategic Marketing • Global Supply Chain Management.

Bachelor Of Business Administration (Bba), Project Management, 3.34/4.0 Cgpa

Activities and Societies: Art Society, Football team, Gaming Society, Creative drama society• Marketing Management - Identified.

Gce A - Level, Business Studies, Economics, Computing Studies

Activities and Societies: Art Society, Frontier United Football club, School Guitar Band

Gce O - Levels, Mathematics, Physics, Chemistry, Biology, English, Urdu, Pak. Studies, Islamiyat

Activities and Societies: Head of Art Society, Frontier United Football club