Established a new production facility for packing over 50 retail food products, adhering to production standards for electrical, HVAC, safety, and plumbing.Developed and implemented production workflow strategies resulting in a 30% reduction in wastage and increased overall efficiency.Established timely reporting SOPs that improved labor force accountability and efficiency.Led new product development, procuring high-quality raw materials and designing packaging for box, carton, poly bags, and other materials.Managed procurement of machinery and packaging materials, including bulk buying of paper boxes, cartons, stickers, poly bags, plastic molded bottles, tins, and glass bottles.Overhauled company website and social media, curated a new brand identity and language, and launched major ad campaigns on TVC and DVC through meta and Google AdWorks with a marketing spend of $300k.

Successfully established and built the company from scratch, developing complete standard operating procedures (SOPs), and installing a customized POS system with the assistance of an engineer.Managed both operations and marketing, leading cross-functional teams and implementing strategies that resulted in a 50% increase in yearly gross sales and ensured a 90%+ customer retention rate.Created a delivery system with the help of a third-party mobile application company to expand the product's reach to a broader audience.Originated all recipes, developed HR policies, personally trained each employee, and implemented store systems with IT resources.Developed the complete brand identity, including the logo, interior design of retail outlets, packaging, and uniforms.Created a franchise model for the company and sold the first two franchises in Lahore, Pakistan. Managed and handled operations for four locations in Pakistan.Established a mobile catering model, allowing the company to cater the entire restaurant menu at corporate and social events.Executed aggressive marketing campaigns in line with current global trends, including social media, search engine optimization, and branding strategies.

Pioneered the introduction of the concept of bubble tea to Pakistan, responsible for kiosk designs, concepts, marketing, recipe development, and staff training.Successfully launched and managed a beverage supply company, establishing all in-store systems, such as POS, purchasing, inventory management, resource management, and raw material imports.Established a distribution network, supplying customers all over Pakistan and managing all purchases, including imports from Taiwan and sourcing from the local market.Utilized business contacts to create a diverse customer base across all food and beverage segments of Pakistan.

Developed a unique sandwich shop concept inspired by California cuisine, filling a niche absent from the local food market.Successfully served as Director of Operations, curating and implementing growth strategies that resulted in an 85% customer retention rate and a 10% monthly increase in customer acquisition.Built a strong customer base and social media presence by implementing innovative marketing strategies, leading to a 15% yearly increase in gross sales.Designed and implemented all systems, including point of sales, inventory management, resource allocation, and employee hiring and training.Created a franchise model, selling the first franchises in Lahore and Karachi and expanding the company to five stores within four years.Focused on product development, crafting all recipes in-house and continually adding innovative and delicious items to the menu.Hosted and catered numerous events, offering monthly meal plans and discount packages to increase sales.Personally designed the logo, packaging, and in-store artwork.Generated interest from various cities in Pakistan due to the company's unique and innovative brand identity.Successfully sold the retail brand in May 2020.

Handled day to day cash, check and credit transactionsMaintained the sales floor for customers, trained new employees on how to use the cash register and complete sales transactionsEmphasis on outstanding customer service

Established contract agreements with customers, helped them decide on phone plans and choosing their cell phonesTrained new employees on the computer contract system, trained them on how to close deals with customers and taught them how to attract customers and treat them positivelyDelegated work and responsibilities to new employeesMaintained inventory on all products in the store, overlooked inventory when opening and closing the storeWon numerous competitions of employee of the month.