- Documented and revamped processes within the marketing and cross-functional teams, reducing planning to delivery time by 35%- Established clear roles and responsibilities between marketing, product and finance teams with regular trainings on these roles and responsibilities- Led design improvements on e-commerce landing pages to improve CX/UX, increasing conversions by 8%

- Led go-to-market strategy development for TMS integration with customer ERP systems, collaborating with product, sales, marketing and finance teams to identify product-market fit, pricing and value proposition- Created processes for new product development resulting in improved resource utilization by 23%- Conducted user testing in collaboration with product team for feature enhancement in TMS to ensure exceptional customer experience and conformance with customer requirements

Develop short and long-term marketing strategy for customer acquisition and engagement across multiple traffic channels by creating roadmaps, goals and performance metrics using customer insights and past initiative performance.- Acted as ’22 Q4 captain for the team and drove customer engagement strategy from awareness to adoption growth focusing on UX/UI excellence through visual branding, generating ~1.6M recognized customer visits- Led Q4 outbound communications for the central marketing team to enhance customer acquisition, collaborating with product marketing teams on content creation to drive awareness with target audience of over 20M customers- Partnered with Vendor Managers (VMs) in expanding selection, and executing innovative merchandising initiatives to drive conversion, repeat purchase and new customer acquisition, generating over 200K impressions and click-through rate of over 22%- Increased task performance efficiency by identifying user requirements and creating SOPs to promote self-service activities, ensuring streamlined coordination during event execution- Led customer experience improvements in landing page navigation by understanding customer needs and collaborating with product managers for implementation, resulting in increased landing page traffic by 5%- Spearheaded improvements to on-site merchandising activities by conducting A/B tests to identify most lucrative campaigns to target customer needs, resulting in 7% increase in click-through rate

Optimize analytics and content for W.P. Carey School of Business marketing communications to increase potential student engagement and application intake by improving UX and creating more tailored content.- Created and placed tags on programs website to obtain analytics and made actionable recommendations- Optimized email reporting in Salesforce to review email performance and tailor content to improve user engagement

Spearhead the development and implementation of the go-to-market plan for Seachat, liaising with the marketing agency, NLP engineering, back-end, and front-end teams. - Delivered recommendations to adapt UI/UX through analysis of page heatmaps and clickthrough rates, collaborating with frontend and backend teams for page deployment.- Crafted product GTM strategy by identifying product-market fit, competitor capabilities and product synergies through market research and presented plan to CEO.- Designed key metrics and performance indicators for product landing page and CRM emails by implementing Google Analytics, Google Tag Manager and UTMs for insights on content effectiveness and customer behaviors.- Established the company’s first major thought leadership effort and content campaign, conducting market research on customer needs to write a Whitepaper highlighting product market fit.- Developed and tested multiple versions of CRM emails with target audience to identify most relevant value propositions, using an iterative messaging model to improve click rate by 5%. - Synthesized combination of user research, leadership goals and engineering capacity to align product outcomes with company strategic goals, making suggestions to improve customer adoption.- Synthesized consumer behavior analysis with product roadmaps to suggest key improvements to improve product response time from 10 seconds to below 2 seconds.- Developed downstream marketing goals and milestones in Github using the Jira framework with one-week sprints enabling prompt progress tracking, leading into fulfillment of upstream marketing goals.

Lead the department in ensuring timely and adequate sales reporting, provision of sales-related analyses to top management, sales target dissemination, sales incentive payout, sales forecasting, distributor claim processing, freezer management, trade marketing material provision, execution of trade offers, management of departmental budget and liaising cross-functionally for all sales-related matters. - Controlled sales department budget (30% of company budget) in the execution of business strategies and led utilization reporting and year-end presentations.- Ensured real-time availability of country-wide historical sales data by constructing a data reporting framework from ground-up and creating a detailed roadmap for implementation. - Developed geographical market based models to test proposed changes in distributor claims model, executed approved plans, and produced project impact updates highlighting year-on-year savings (15% of company budget) over the financial year 2019 to execute company vision and strategy. - Improved sales forecasting to reduce forecast error/bias from 30% to 10% by building market trend evaluation on top of historic trend lines and increasing coordination with the sales team for real-time inputs. - Created business cases for the execution of trade offers/incentives worth 50% of the departmental budget in conjunction with the sales team to execute growth strategy of increase in market share.- Pioneered placement of barcode tags on freezers and developments in the Sales ERP system to improve user experience, resulting in a 20% increase in sales call efficiency and recovery of 97 freezers (10% of company deployment).

Prepare detailed price structures as per market indices and company strategy, evaluate variances and month wise sensitivity w.r.t Sales Volume, Sales Revenue and Margins against Annual Plan, manage departmental budget, assist marketing team in evaluating consumer promotions and manage on ground marketing activations.- Achieved sampling activity target of 100k impressions by overcoming a low stall turnout through identifying customer behaviors and sending out samples to potential customers at activity venue via brand ambassadors; originally hired to engage visitors to visit the stall. - Boosted product availability in the retail sector by 10% through identifying gaps in product placement at stores and sharing customer insights with the sales team- Conducted in-depth sales and pricing analyses to identify customer behaviors and, assisted marketing team develop go-to-market strategies for potential product variants by identifying industry trends and gaps.

Prepare and verify sales and revenue reports, and key account data, conduct sales/revenue analyses for managing director reporting. manage sales related business processes and policies, oversee development of processes and reports in ERP software, conduct testing of the same and provide trainings regarding said changes to relevant users.Achievements- Oversaw development of sales reports in ERP software reducing redundant activities by 40%- Designed and pushed implementation of outlet creation process through ERP software increasing process efficiencies by 20% and controls by 35%- Developed business processes for induction of Strategic Distribution Partners from the ground up- Improved sales team call productivity by 15% by identifying and removing zero-sale outlets (outlets with no sale for six months) from permanent journey plan

Assignments: Business process and control review, strategic business planning and financial modelling, development of policies and procedures manuals, system generated reports reconciliation and finance function outsourcing.- Created tailored awareness and fundraising activities, using global methodologies, for a campaigning organization as part of a comprehensive strategic business plan that enabled the organization to raise over $700K. - Evaluated multiple launch strategies for a local orphanage by performing extensive market research and analysis, and creating a roadmap for implementation as part of an all-encompassing business plan and financial model.- Increased efficiencies by 30% through identifying gaps and standardizing business processes using PwC best-practice methodologies, for a seed manufacturer.