A BSc Accounting and Finance graduate from Lahore University of Management Sciences. Currently a CFA Level 3 candidate. My current experience revolves around Performance Management where I am responsible for analyzing key metrics pertaining to Unilever Pakistan's largest division - Beauty and Personal Care.My current role has taken me through the experience of building pricing strategies based on the FMCG market fundamentals, analyzing current consumer trends, deep-diving into material costs for the active management of PnL. My previous experience @BMA Capital as an Investment Banking analyst exposed me to financial advisory transactions with also lending a hand in the early stages of one of the largest Tech IPO's of Pakistan - Octopus Digital. Have also interned at KPMG, assisting in the audit processes. My passion for Fin-tech led me to a research project on mobile banking where I was able to dissect the trends of the limited fintech spaces in different geographies and demographics of Pakistan. Being an ACF major, my core competencies belong in the fields of Financial Modelling, Cost-analysis, Data analysis and company valuations.