A highly proficient, achievement driven and multilingual Marketing and Business Development professional offering over 5+ years of extensive expertise across Project Management, Channel Management, Marketing Strategy and Business Planning / Analysis and Communication verticals with a verifiable track record in developing dynamic, innovative and inspiring marketing campaigns that steered the growth of the companies I have been associated with. Well versed with Tools / Techniques that could be used to recognize what customers really want, how do they prefer to be served and how to connect with them in a cost effective manner. Adept at strategic thinking, instantly grasping and translating ideas into logical work-flows and have the ability to encourage team members to achieve desired goals.In pursuit of career advancement, seeking a key executive position at an established organization in the GCC region to contribute accrued skills and experience towards developing a mutually beneficial relationship leading to the attainment of shared goals and values.
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Assistant Project Manager (Btl Activities)Empact Activation Services Apr 2014 - Dec 2016KarachiAreas of focus: Costing, Talent Management, Business Reporting & Analysis• Schedule promotional campaigns and plan scope of work in sync with the terms of engagement, budget and deadlines agreed with clients.• Estimate resource requirement for each campaign and recruit specialists / sub-contractors based on prior experiences / references. • Share project expectations with all stakeholders, encourage them to give their level best and keep close tabs on their performance so that the required aims & objects of a campaign are met.• Establish clear channels of communication with customers, partners, vendors and educational institutions for the assured realization of long term working relations.• Keep close tabs on accounting, costing and billing and assure that sufficient funds are available to cover overhead expenditures. -
Supervisor – ‘Pureit’ (Affordable Home Water Purifiers)Unilever Nov 2013 - Mar 2014Karachi• Leverage insights from market research and develop a comprehensive brand plan for ‘pureit’.• Share the brand plan with relevant personnel and answer any concerns they might have so that everyone is on the same page for the seamless execution of the brand plan.• Monitor actual performance against the brand plan and make adjustments based on feedback / recommendations / suggestions from customers through regular focus group sessions.• Visit stores at periodic intervals and ensure proper product display along with rotation and cleanliness so that customers can find what they are looking for without any hassle.• Replenish inventory in a timely manner so that stores do not run out of stock. -
Merchandiser / Brand Promoter (Direct Customer)Philip Morris International Feb 2011 - Nov 2013Karachi• Share trade offers with distributors and convince them to lift maximum packs.• Display posters at visible locations in shops and setup booths / promotional stands to enhance brand awareness for Morven Gold, Marlboro, Diplomat, K2 and Red & White.• Discuss feedback from consumers, retailers and distributors with the line manager and recommend incentive schemes to drive revenue growth & profitability of the company.• Consolidate data / information from daily call reports, weekly work plans and monthly / annual territory analysis and extract insights to facilitate PMI’s marketing team in aligning brand strategy with current market dynamics.
Saad Waqar Education Details
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Marketing -
Specialization In Economics And International Relations
Frequently Asked Questions about Saad Waqar
What is Saad Waqar's role at the current company?
Saad Waqar's current role is assistant poject manager at Empact Activation Services.
What schools did Saad Waqar attend?
Saad Waqar attended Institute Of Business & Technology, Karachi University.
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