Responsible for the day-to-day management of client's paid search and paid social marketing initiatives, coordinating with Account Managers and focusing increasingly on strategy development for dedicated accounts.• Activate and manage active SEM and paid social campaigns• Build new campaigns, ads, and keywords based on client briefs• Assist in compiling campaign spend estimates• Perform optimizations based on insights from Search and Social campaign data• Keyword research (discovery and expansion), review and editing of ad copy, review and analysis of web site performance metrics, and optimization of campaigns• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.• Stay on top of the latest updates regarding tools and User Interfaces across the search and social landscape.• Monitor campaign budgets and that all reporting, launch and deliverable deadlines are being met.• Join and participate in campaign briefings, presentations, and reporting calls

PPC Strategist/PPC Accounts Manager – Edkent Media Inc. Jan 2019 –Mar 2020www.edkentmedia.com Responsible for setting up and ongoing management of all paid media campaigns for Company’s clients in GTA, Canada & USA.• Managing PPC search, display and social strategy and execution for several medium/large client accounts.• Launching campaigns from scratch - including proper keyword and audience selection.• Actively managing bids and budgets to ensure the best CPA/ROAS.• Managed PPC Accounts of MultiBillion Dollar Companies• Manage the day-to-day activities across multiple advertising engines (Google, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.• Keyword research (discovery and expansion), review and editing of ad copy, review and analysis of web site performance metrics, and optimization of campaigns.• Developed near and long-term PPC account strategies, road maps and execute day-to-day tactics that increase revenue, site traffic, conversion, and margins.• Identify and report on key performance indicators, and opportunities for improvement on a regular basis.• Manage the day-to-day marketing activities across multiple behavior re-targeting platforms such as Google re-marketing.

• Responsible for SMM & SEM campaigns from budgeting and campaign management to setup and reporting• Created and managed campaigns for World’s Biggest Veterinary Medicine Company Zoetis• Ran search, display & remarketing campaigns for Sunpharma through Google, Adroll & LinkedIn• Provide content and content ideas for Facebook posts, Twitter updates and Blogging• Perform A/B tests for both Display and Search Ad Campaigns, landing pages, bidding strategies etc• Create Ad copies for Google, Bing, Adroll, LinkedIn and Facebook ads, optimize web write-ups on product pages and blogs for better visibility on search engine• SEO Audit and fixes recommendations for higher speed & rankings of websites cheque • Created, managed, optimized and reported PPC campaigns on Amazon Seller Central & AMS

MediaBanq FZEWith Origin in UAE and 7 successful years of creativity and innovation, MediaBanq is a Media, Advertising, IT and E-Business company helping businesses grow in Digital Economy through its state of the art Web/Mobile Development, Web/Mobile Marketing, Design/Creative and Content Solutions Assist Organization in reaching goals and objectives related to sales, productivity, profitability and industry penetration Manage the complete business activities for assigned Projects simultaneously in coordination with multiple departments Manage the complete sales and marketing activities for assigned projects directly & indirectly Provide support role in online advertising and spent in the form of PPC, SEO and Lead Generation Team management with respect to hiring, training, activation, sales, incentives, growth, closure and mentoring Leading a team of more than 30 members in sales, business development, project management and support in assigned projects

KALSOFT (PVT) LTDKalSoft is a well-known name in the IT Industry that has been synonymous with excellence and agility. Established in 1999 it has evolved within a short span of time to bring dramatic change in the market arena through its specialized range of products and services. It has multiple business portfolio ranging from different software to online e-businesses. Area Sales Manager (China, Taiwan, Pakistan, Middle East) Responsibilities Included: Brand Activation with the help of Distributers for China, Taiwan, Pakistan and Middle East regions Pricing and budgeting for services through Channel Partners Looking after the sales activities, marketing activities, administration, distribution activities, cost controlling and demand supply analysis of the assigned Territory Execution of sales plan by monitoring the sales activities at distribution end; providing continuous support to distributor and acting as liaison between the company and the distributor Identification and Implementation of new Go to Market strategies that would lead the development of initiatives and concepts needed to maintain company's competitive edge in the region Meet high global standards of company-wide Marketing & Branding in the local & international market through Channel Partners/Distributors Maintaining the profitability of the distributor in order gain mutual benefits and earning the trust of business partners Manage, conduct and Lead Outdoor Events, Conventions & Corporate Events on behalf of the organization Cost Planning, Breakeven & ROI Analysis in order to get approvals on the budget from the top management

TRADEKEY (PVT) LTDArea Sales (China & Taiwan)TradeKey.com is one of the most rapidly growing Business to Business marketplace. TradeKey facilitates global trade by enabling worldwide importers and exporters to come face to face and conduct trade. Millions of people are currently using the TradeKey state-of-the-art platform to buy and sell products all around the world.Responsibilities Included: Business Acquisition – Identify new customers and leads in order to mature business opportunities Sales Management – Plan, Organize & Implement Sales programs and initiatives on behalf of the company Key Account & Portfolio Management – Manage Key Account Portfolio and perform direct and indirect Sales Team Management – Lead from the front to devise & surpass quarterly & monthly Sales Targets of my teams Training & Development – Coaching Team Leads/Sales staff to ensure smooth operations and successful results Coordination with cross functional teams in order to ensure highest level of pre-sales & post-sales service delivery Conduct & participate in management meetings in order to discuss plans & initiatives to improve the overall Sales Reporting directly to Head of Sales and presenting Sales Progress Reports on bi-monthly basis Prepare Revenues, Forecast and other necessary reports as and when required by the senior management Identifying challenges and take corrective actions in order to prevent or resolve issues within the department