As a Digital Growth Manager at BBDO, I am entrusted with driving the strategic digital direction for a portfolio of renowned brands, including Sting, Gatorade, MG, Unity Foods, Domino's Pakistan, EBM, Rose Petal Corporate, and Modesh World (UAE). I am responsible for crafting and executing comprehensive digital strategies that align with business objectives and resonate with target audiences. My expertise spans across digital strategy development, community management, social media… Show more As a Digital Growth Manager at BBDO, I am entrusted with driving the strategic digital direction for a portfolio of renowned brands, including Sting, Gatorade, MG, Unity Foods, Domino's Pakistan, EBM, Rose Petal Corporate, and Modesh World (UAE). I am responsible for crafting and executing comprehensive digital strategies that align with business objectives and resonate with target audiences. My expertise spans across digital strategy development, community management, social media reporting, and influencer marketing, enabling me to deliver impactful results across all digital touchpoints. Show less

As the Head of Digital Strategy and Creative for Coca-Cola, Sprite, Dasani, Fanta, and Roar, I was responsible for driving the vision and direction of the brand's digital presence. My role involved leading a team of 10 resources and overseeing all aspects of the creative and strategic process.I was responsible for devising and executing the overall communication strategy for the brands, including the creation of quarterly, half-yearly, and yearly content strategies. I also worked… Show more As the Head of Digital Strategy and Creative for Coca-Cola, Sprite, Dasani, Fanta, and Roar, I was responsible for driving the vision and direction of the brand's digital presence. My role involved leading a team of 10 resources and overseeing all aspects of the creative and strategic process.I was responsible for devising and executing the overall communication strategy for the brands, including the creation of quarterly, half-yearly, and yearly content strategies. I also worked closely with the regional Coca-Cola brand team to analyse global marketing trends on digital media and implement them locally.One of my proudest achievements in this role was the launch of the first-ever digital Coke Fest 2020, which drew a live audience of over 2 million users. This event was a testament to my ability to drive impactful, results-driven campaigns and connect with audiences in meaningful ways. Show less

As the Associate Creative Director for Nestle Pure Life, Nescafe, PEL, and PFDC, I was tasked with driving the digital vision and direction of these iconic brands. I managed a team of 16 resources and was responsible for devising the overall communication strategy for each brand, ensuring that all content was aligned with our strategic objectives and goals.I am proud to have been recognised for my work, having won a Silver Award at the Facebook Nestle Cannes Award 2019 for my campaign… Show more As the Associate Creative Director for Nestle Pure Life, Nescafe, PEL, and PFDC, I was tasked with driving the digital vision and direction of these iconic brands. I managed a team of 16 resources and was responsible for devising the overall communication strategy for each brand, ensuring that all content was aligned with our strategic objectives and goals.I am proud to have been recognised for my work, having won a Silver Award at the Facebook Nestle Cannes Award 2019 for my campaign #Champions4Water. This achievement highlights my ability to create impactful and effective campaigns that resonate with audiences and drive results. Show less

As the Assistant Vice President Marketing and Strategy for SimSim Pakistan and Finca Micro Finance Bank, I was responsible for driving the digital presence of these organisations. My role involved leading a team to develop and implement comprehensive digital marketing and strategy initiatives to achieve business goals and reach audiences effectively.With a focus on data-driven insights and creativity, I leveraged my expertise in digital marketing to drive results and make a meaningful… Show more As the Assistant Vice President Marketing and Strategy for SimSim Pakistan and Finca Micro Finance Bank, I was responsible for driving the digital presence of these organisations. My role involved leading a team to develop and implement comprehensive digital marketing and strategy initiatives to achieve business goals and reach audiences effectively.With a focus on data-driven insights and creativity, I leveraged my expertise in digital marketing to drive results and make a meaningful impact on these organisations. Whether it was launching a new product, increasing brand awareness, or building customer loyalty, I was always focused on delivering innovative and impactful campaigns that resonated with audiences. Show less

As the Creative Group Head for Nestle Pure Life, Nescafe, Service Shoes, Total Parco, PEL, PFDC, and Libas International, I was responsible for driving the digital success of these brands. I managed a team of 16 resources and was dedicated to ensuring that all content was aligned with our strategic objectives and goals.I was responsible for devising the overall communication strategy for each brand, including the creation of quarterly, half-yearly, and yearly content strategies. I also… Show more As the Creative Group Head for Nestle Pure Life, Nescafe, Service Shoes, Total Parco, PEL, PFDC, and Libas International, I was responsible for driving the digital success of these brands. I managed a team of 16 resources and was dedicated to ensuring that all content was aligned with our strategic objectives and goals.I was responsible for devising the overall communication strategy for each brand, including the creation of quarterly, half-yearly, and yearly content strategies. I also kept a pulse on global marketing trends on digital media and worked to implement them locally, always striving to stay ahead of the curve.In addition to my strategic responsibilities, I was dedicated to developing the skills of my team, providing training on digital content strategies, design, and brand building. I was proud to lead one of the best digital teams in the country and was always focused on setting the content direction, analyzing current content, and recommending future posts to drive engagement.I believe in the power of data and analytics, and I constantly monitored and evaluated our digital landscape, always looking for ways to achieve our communication objectives and reach our target audience at their peak engagement times. Show less

As Digital Media Strategist, I oversee the digital presence of brands such as Milkpak (UHT, Cream and Yogurt), Nesvita, and Acticol. I work closely with the Executive Creative Director to create cohesive and impactful creative direction across traditional and digital mediums. I lead a team of 10 and am responsible for giving strategic direction, conducting presentations, and converting insights into actionable steps.I collaborate with brand teams and the Mullen Lowe regional and global… Show more As Digital Media Strategist, I oversee the digital presence of brands such as Milkpak (UHT, Cream and Yogurt), Nesvita, and Acticol. I work closely with the Executive Creative Director to create cohesive and impactful creative direction across traditional and digital mediums. I lead a team of 10 and am responsible for giving strategic direction, conducting presentations, and converting insights into actionable steps.I collaborate with brand teams and the Mullen Lowe regional and global team to analyze global marketing trends and implement them locally. I also reverse mentor on digital content strategies, communication, and brand building, and strive to continuously research and develop new and innovative digital communication methods.Some of my notable achievements include successfully pitching and executing the change of communication platform for Nestle Milkpak from the Pakistan Safe Milk Movement to Khalis Rishtay, creating the concept for the successful NESTLE MILKPAK CREAM #IMadeIt interactive videos, and successfully pitching and executing FOOD FUNKAR, a major digital food art competition and educational series for NESTLE MILKPAK CREAM. Show less

As Creative Director, I have successfully driven the digital presence of some of the biggest names in the industry, including Pepsi, Kurkure, Intel Pakistan, Intel Bangladesh, Intel Sri-Lanka, Samsung, Marble Slab, Eden Housing, Cine Star, Epic Energy Drink, Menu Chicken, TPL Technologies, and Pakistan Bait-ul-Mall.I was responsible for providing strategic content directions and setting objectives and goals for my team of 12 direct and 8 indirect resources. I keep a close eye on the… Show more As Creative Director, I have successfully driven the digital presence of some of the biggest names in the industry, including Pepsi, Kurkure, Intel Pakistan, Intel Bangladesh, Intel Sri-Lanka, Samsung, Marble Slab, Eden Housing, Cine Star, Epic Energy Drink, Menu Chicken, TPL Technologies, and Pakistan Bait-ul-Mall.I was responsible for providing strategic content directions and setting objectives and goals for my team of 12 direct and 8 indirect resources. I keep a close eye on the day-to-day progress of various accounts and continuously reach out to potential clients to expand the business. Additionally, I devise effective communication strategies for new accounts and plan quarterly, half-yearly, and yearly content strategies for various brands.My expertise in analyzing global marketing trends in digital media and implementing them locally, along with my exceptional training skills in digital content strategies, design, and brand building, have made me the leader of one of the best digital teams in the country.I constantly analyze current content and recommend future posts, ensuring that content is posted during peak engagement times when the target audience is active. I am also responsible for maintaining a positive brand image through effective communication and regular monitoring and evaluation.Some of my notable achievements include executing a surprise-based activation for Pepsi Pakistan's Ramzan campaign with the theme "Kuch Cheezain Khati Achi Lagti hain", creating a digital leg for Samsung Galaxy S5 Content Creators, successfully executing Kurkure Continental Flavors' first-ever digital-only launch, and launching TPL Technologies' 5+ brand pages. Show less

Key Responsibilities:Driving and overseeing the creative process from start to finishManaging and tracking the work of creative teamsStrategizing and planning for complex projectsAddressing and resolving risks and issuesEffectively incorporating brand elements such as identity systems, typography, photography, and color into innovative visual solutions that align with business and user requirementsDesigning campaigns across various media platforms, including digital,… Show more Key Responsibilities:Driving and overseeing the creative process from start to finishManaging and tracking the work of creative teamsStrategizing and planning for complex projectsAddressing and resolving risks and issuesEffectively incorporating brand elements such as identity systems, typography, photography, and color into innovative visual solutions that align with business and user requirementsDesigning campaigns across various media platforms, including digital, broadcast, experiential, and occasional printProducing visual prototypes and screensEnsuring the quality of all creative outputsAssigning day-to-day responsibilities to designers, art directors, senior art directors, writers, and interactive developersRaising the bar for the creative output of the teamMentoring and coaching other team members, not just within the creative team, through project development and performance managementCollaborating with media, account, and business development teams to generate new business opportunitiesClients:Pepsi PakistanKurkure PakistanSamsung PakistanIntel PakistanIntel BangladeshIntel Sri LankaEpic Energy DrinkCineStar Imax CinemasMarble Slab Creamery Pakistan Show less

Teaching Print Design, Typography, 2D Foundation Year, Electronic Design, and 2nd Year Major Studio.Collaborating with the head of department and Dean to develop curricula for all courses.Hosting design workshops with renowned international artists.Developing and executing a comprehensive, relevant, and differentiated curriculum for students and supporting their designated curriculum area.Guiding and monitoring student progress and development as a… Show more Teaching Print Design, Typography, 2D Foundation Year, Electronic Design, and 2nd Year Major Studio.Collaborating with the head of department and Dean to develop curricula for all courses.Hosting design workshops with renowned international artists.Developing and executing a comprehensive, relevant, and differentiated curriculum for students and supporting their designated curriculum area.Guiding and monitoring student progress and development as a teacher.Fostering a learning environment that encourages students to reach their full potential. Show less

Developing visual campaigns for Nestle's brands, including Maggi, Cerelac, Nido, Fruita Vitals and Milo.Gathering information and design elements to inform the campaign.Creating rough sketches and layouts, determining the arrangement, size, type size and style, and other design elements.Finalizing the layout by incorporating the completed copy and artwork.Collaborating with external agencies, art services, and printers.

Responsibilities:Overseeing and directing creative projects and teamsManaging potential risks and resolving issuesCustomizing brand elements, such as typography, photography, and color, to create unique and effective visual solutionsEnsuring the quality of all creative outputsDelegating tasks to designers, art directors, writers, and interactive developersClientele:Royal PalmAmmar BilalEssence Cosmetics GermanyVogue… Show more Responsibilities:Overseeing and directing creative projects and teamsManaging potential risks and resolving issuesCustomizing brand elements, such as typography, photography, and color, to create unique and effective visual solutionsEnsuring the quality of all creative outputsDelegating tasks to designers, art directors, writers, and interactive developersClientele:Royal PalmAmmar BilalEssence Cosmetics GermanyVogue TowersAsk JewelrySignature PensLabels LahoreBurger HubExtile Show less

Responsibilities: Visualizing, conceptualizing, and designing campaigns across digital platforms, broadcast, experiential and occasional printCreating visual prototypes or screenDelegation of day-to-day responsibility to other Designers, Art Directors, Senior Art Directors, Writers and Interactive DevelopersClients :Tetra PakShakarganj FoodsTariq GlassBorjan Shoes Metro Cash & CarryFine FoodsTehxeeb (Multi Brand store)

Visualizing Campaigns for Khudi.pk