What Do I Do?I am a Product-Led Growth Marketer who is passionate about driving business growth through innovative marketing strategies. I excel in leveraging data analytics, customer insights, and creative marketing techniques to increase user acquisition and retention. My expertise spans across various industries, and I am adept at crafting campaigns that deliver measurable results.Background:• 3+ years of experience in industries such as fintech, B2C, and B2B• Experience as a Growth Associate at SadaPay, contributing to significant growth initiatives• Pursuing an MS in Business Analytics to deepen my analytical skills• Graduated with a BBA, double majoring in Marketing and Business Analytics, from the National University of Computer and Emerging Sciences, LahoreWho Am I?Born and raised in Pakistan, I am driven by a passion for marketing, product and analytics. I have a strong academic background and professional experience in growth marketing, with a focus on data-driven decision-making. Outside of work, I enjoy cricket and football, and was the captain of the football team during my bachelor's degree at the university level. I thrive in dynamic, fast-paced environments that challenge me to innovate and grow.