• Worked closely with the founder and crafted the company strategic roadmap and objectives• Responsible for all company-wide operations and TVC projects simultaneously • Managed multiple nation-wide and international TVC shoots collaborating with on ground local teams in various countries such as Turkey, Thailand, South Africa etc.• Supervising production staff & processes during planning & executing the shoots in studio and on locations• Strong focus on ensuring that the Directors’ vision is not compromised & optimally implemented• Making sure that DOPs’, Art Directors’ and Wardrobe Stylists’ wishes are balanced & efficiently managed to create an engaging and friendly work environment • Communicating schedules to production and creative teams, animation studio partners and other staff• Double-check and provide final approval on work orders before sending completed projects to clients• Constant collaborations with music and post-production teams to deliver required project elements within schedule and budget• Handling end to end company Recruitment and Training as per business requirements and production standards, working towards establishing an inclusive and engaging company culture• Acting as a mentor for all team members to provide guidance and insights for all projects• Creating and maintaining production schedules and making iterations as required• Constant identification of opportunities and gaps to streamline pre-production, production, post production operations and ensuring the final delivery before deadlines• Strong focus on long term as well as short term solutions for all obstacles to improve business efficiency

• Responsible for leading & executing various projects from initial brief until the final delivery• Conducted and led extensive pre-production research for multiple projects along with the team• Developed pre-production booklets for various projects• Led & executed TVC Shoots in various countries such as Thailand/ Turkey/ Poland/ Italy Etc.• Acted as the lead liaison for the company to coordinate various activities with different stakeholders• Led all projects alongside various directors and ensured all requirements are being catered to• Took key decisions such as cast selections, wardrobe or location selections• Negotiated budgets & timelines with vendors & clients• Ensured that agency and client's interests are being addressed during the shoots• Provided quick solutions during conflicts on all production stages

• Responsible for executing various tasks from initial brief until the final output• Managed workflow for all audio, video, photography and animation-based projects• Participated on TVC Shoots in various countries such as Thailand/ Turkey • Liaison between production / post production houses• Closely worked alongside producers/ directors /photographers on behalf of the agency• Negotiated costing & timelines with vendors & clients• Ensured that agency and clients’ interests are being addressed during the shoots• Provided valuable input while selecting the cast, locations, wardrobe, etc for different projects• Improved communication between clients, colleagues and other stakeholders to facilitate collaborationI have worked as a lead Producer on more than 40 TVCs during my time at IAL Saatchi & Saatchi. Besides having experience of international shoots with production houses like ‘Benetone Films’ (Bangkok), I have worked closely with tier one directors and production houses of Pakistan such as:Directors – Production Houses:Asad Ul Haq – Ambience FilmsAsim Raza – The Vision FactoryAhsan Rahim – Tadpole FilmsFarooq Mannan – Formula FilmsSoheb Akhtar – Art NoirUmar Anwar – 9.8 FilmsBabar Sheikh – Diagram FilmsWaqas Ahmed – Wam FilmsRizwan Malik – RAM ProductionsShahbaz Sumar – Basement FilmsSeeme ProductionsStimulus ProductionsPost Production Houses:Yellow Bean PostSharp ImagesCult ProductionsIce AnimationsH20 Seeme Post

• Developed pre-production booklets for various projects• Conducted extensive pre-production research for multiple projects• Ensured everything was organized and ready before the shoot as per the instructions of the Producer• Acted as a liaison for the company to coordinate various activities with different stakeholders• Assisted the lead directors during the shoots• Sourced relevant music and archival footage, reviewed options and cleared for use• Managed the entire production aspects under the supervision of the Producer• As an integral part of the Production team, provided input on cast selection, wardrobe, locations along with managing the entire data sourcing for all these areasWork at Seeme Productions:• Worked on over 30 TVC Projects for leading brands including: HBL, Safeguard, Ariel, Zong, Honda, Suzuki, Bake Parlor, Tapal, Tcs, Olx, Omore, Pampers, Abbot Etc.

Serials: Meri Teri Kahani (Ary Digital)SHO Bhatti (Hum Sitaray)Job Tasks:• Managing shoots including planning and other pre-production tasks• Assisting the lead director for a TV series