Passionate marketing professional with 3 years of experience driving strategic marketing initiatives and achieving exceptional results. Adept at developing and executing comprehensive marketing campaigns, fostering brand growth, and maximizing ROI. Proven track record of cross-functional collaboration and innovative problem-solving.

• Creative Executive at MERA FM 107.4• Conceptualized and developed engaging radio content to captivate the target audience.• Collaborated with the programming team to design innovative on-air promotions and campaigns.• Assisted in creating compelling scripts for radio ads and jingles, ensuring effective brand messaging.• Conducted thorough market research to identify trends and preferences, leading to improved content strategies.• Coordinated with clients and production teams to deliver high-quality advertisements within tight deadlines.• Implemented social media strategies to enhance the station's online presence and engage listeners.• Contributed to brainstorming sessions for new show ideas, fostering a dynamic and creative work environment.• Monitored audience feedback and ratings, using insights to fine-tune content and improve audience satisfaction.• Stayed updated with industry trends and competitor analysis to stay ahead in the market.• Demonstrated exceptional teamwork skills while collaborating with cross-functional teams.

• Managed and optimized the Samaa Digital YouTube channel, increasing subscribers and engagement.• Produced and scheduled compelling video content aligned with the channel's editorial strategy.• Conducted keyword research and implemented SEO techniques to enhance video discoverability.• Collaborated with content creators and editors to deliver high-quality videos on a regular basis.• Analyzed YouTube analytics to track performance, identify trends, and make data-driven decisions.• Leveraged YouTube best practices to grow the channel's reach and maximize monetization opportunities.• Engaged with the YouTube community, responding to comments and fostering a positive online presence.• Developed and executed promotional strategies to drive traffic from other platforms to the YouTube channel.• Stayed up-to-date with YouTube algorithm changes and industry trends to optimize content strategy.• Monitored and reported on competitor channels to identify opportunities for improvement.