Saad Dalle Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

- Commercially managed 2 distributor markets for the consumer goods division at Coty.- Overlooked the distributor’s operations for our consumer beauty business consisting of mass fragrances, body/skin care & color cosmetics. - Built full year plans with 5 distributors through JBP and QBR meetings in export GCC markets covering almost 1500 SKUs. - Ensured positive distributor P&L outcomes, by brand, through managing key metrics including GS, OID, FOC’s, NIS, TS to achieve the highest NR. - Negotiated profitable price structures to yield the highest gross margin and lowest RSP/LC coefficients. - Planned IMS and shipment forecasts to maintain optimal stock availability through constant assessment and calculation of inventory forward cover. - Negotiated business plan proposals from potential distributors to be appointed for the launch of a portfolio of brands in my markets, discussing SKU RSP’s, price structures, distribution and all the other elements of the plan proposed. - Set Route to Market Strategies with my distributors and tracked numeric and weighted distribution of our existing and newly launched brands. - Liaised with Trade Marketing, Finance, Supply Chain, Marketing, Demand Planning and other sub-functions on monthly cycles to achieve the company’s cross functional KPIs. - Monitored market share and gathered market research on competitors' activities and prices to identify strategic opportunities.- Engaged in distributor agreement terminations and new distributor assignments for different country and brand combinations.

- Managing the leading retailer across thecountry with 12 self-service, 5 wholesale & 26 convenience stores.- Handling the customer’s commercial and operational relationship with Nestlé by planning and strategizing in achieving the set KPI’s. - Finalized Business Development Agreements/Contract negotiation elements suchas rebates, commercial counterparts, year-end slabs targets and visibility.- Constructed a more efficient replenishment re-order point formula to enhance portfolio availability in the customers stores using multiple factors including stock cover, lead time, sales averages, number of facings and SKU tiering.- Conducted multiple projects to drive operational efficiency with the customer through collaborative forecasting sessions, rationalizing the portfolio in each store by creating MSL’s as well as master data cleansing. - Prepared Bottom-Up yearly forecast based on moving averages, seasonality,activity calendars and promo bursts for Nestlé's full portfolio of 7 categories.- Prepared & presented Quarterly Business Reviews & Joint Business Planningmeetings.- Ensured the growth of our category’s profitability with the customer.

Kuwait

- Lead a team of 10 merchandisers for 2 Key Accounts in the Modern Trade Channelto fulfill the responsibility of achieving the Sales Commercial & Operational KPl’s. - Monitored commercial competition activities including leaflet participation and trade implementations to plan, counter, bridge gaps andexploit opportunities for market share gains.- Negotiated monthly sales proposals according to the activity calendars/categoryplans while utilizing the allocated promotional budgets. - Conducted Field Sales Visits to monitor AVA, POSM, Planograms & BTL activities. - Reported marketing intelligence including competitor activities, launches, brand& category health, Initiative's implementations, shopper behavior and profiles toexploit market potential.

Dubai

Strategic Planning and Insights intern:Complied and prepared daily sales reports by SKU to be circulated from all 13 Middle East Markets. Generated forecasts for competition volumes in GCC for the next 3 year period based on SKU/brand contribution, market trends and government regulations. Performed trade marketing representative duties on a market visit to 16 IG’s. Extracting different competition activities across GCC markets and recording it on a database for ease of use across the organization.Automated and simplified of regularly updated files with the latest BAT and competition volumes.Performed multiple extractions from databases for ad hoc tasks for all ME markets. Prepared and presented to the ALT, along with the other interns a platform where the employees of the organization can share innovative ideas for BAT to adopt.Attended and mentored the participants in developing their business plans along with their presentation skills during the Battle of Minds Workshop.

Bachelor Of Science In Business Administraion Majoring In Marketing, Marketing

Joint Project - Chalhoub Group Evolution of Luxury Brand Management in ME - Worked along with my mentors on the project: Evolution.

Education record