Saad El Zein Email & Phone Number

Beirut, Beirut Governorate, Lb

Beirut, Beirut Governorate, Lebanon

Beirut District, Lebanon

Beirut Campus

After graduation from LAU in 1989, Saad El Zein joined it back in Oct 2016 as Assistant to the president for Special projects.Saad career journey started in 89 in Dubai where he worked for Middle East Bank, earning a significant experience in management and finance development. Soon thereafter, he developed an interest in advertising development and in 1991, he joined the prestigious Leo Burnett Company and in a short time became responsible for the establishment of the sixth regional branch of Leo Burnett in Damascus.In 1998, Mr. El Zein was appointed as General Manager- Client Service Director of Publicis Dubai. In 2004, he went on to manage and develop Madco, the first independent advertising and marketing company in the Arab World and helped later on its merger with Intermarkets of WPP Group. In 2004, equipped with a significant experience in the marketing and business world, he became the Managing Director of Abraj Property Development and Able Facilities.In 2008 he joined Baynounah Media Group in Abu Dhabi, as Communications and Commercial Officer where he excelled in building its impressive brand. In 2011 he partnered with the advertising agency AGA ADK to establish The Network communication Group in Dubai. Mr. El Zein has been active on the social scene in both the United Arab Emirates and Lebanon. He is the Vice President - Area Director for Middle East & Africa of the International Advertising Association, LAU Alumni Chapter President in Dubai and Northern Emirates, member of the Emirati Lebanese Friendship Association, former Board member of the Lebanese Business Council in Dubai, former member of Young Arab Leaders UAE Chapter, supporter of the Children Cancer Center AUB, and founder of the Association for Development and Empowerment in Lebanese (ADEL).

Iaa Global - New York

Speaking out on his election, Saad said, “It is an honor for me to be selected for this great, responsibility-filled position, even more so as the IAA celebrates its 75th anniversary this year.I aim to efficiently manage the expectations and financial obligations of the existing chapters of the region while simultaneously aiding in the creation of new chapters inthe region. Furthermore, I will serve, to the best of my ability, as the main liaison between the IAA Chairman and World President, IAA Regional chapter presidents andExecutive Director/CEO of Global office of the IAA World Service Centre.”Among Saad’s responsibilities as IAA VP- Area Director, he will also be involved with all aspects of the Association across the region and ensure that the best industrypractices are followed and highest standards of advertising met.The International Advertising Association was founded in 1938 to campaign for the cause of conscientious marketing communications. The IAA operates on several levels –internationally, regionally, nationally and locally and works with the strongest associations of advertisers, agencies and media in different countries. Committed to shaping andnurturing young talent, the IAA’s mission additionally includes accrediting formal education programs that prepare students for the global communications industry. With a diversity ofmarketing communications companies as members and an impressive and experienced group of individuals forming the Board, the IAA continues to strive to augment each region’sadvertising while enhancing the knowledge and skills of the professionals working within this sector.

Beirut

Founder and President of ADEL - Association for Development and Empowerment in Lebanon.ADEL is a non-for-profit, non-secular, non-political association founded in Lebanon with the objective to build the human capital through education, development, and empowerment. Simply put, ADEL is a social, cultural & educational independent association committing itself to the betterment of humanity. ADEL is committed to the cause of providing education, training and entire empowerment that will eventually facilitate progress and support for the individual’s community and society. Garnering regional and global exposure owing to the involvement of its Board of Directors & Trustees in numerous NGOs, people-building and educational programs, ADEL is dedicated to instituting the best practices and examples to ensure the attainment of goals. Our reason for being is to foster, promote and develop the skills and qualifications needed in various educational, cultural, vocational, professional, social and economic fields. Our framework relies upon a multi-disciplinary and orientation methodology based on professionalism, Integrity, perfection, excellence and specialization in work, which are in the heart of our work and objectives. www.adelelbanon.com

Dubai

Formerly known as AGA-ADK Communication, THE NETWORK Communication Group is a holding company created to host the group’s diverse communication disciplines that professionally serve local, regional and international clients. Answering the needs of clients and the challenges of the constantly evolving communication landscape, TNCG provides its partners with holistic and integrated communications and marketing solutions.Saad El Zein, CEO of the Group concentrates on expansion, business development and growth of the disciplines under the group on all levels, while Saad takes on the group’s total management focusing on driving change, ensuring growth and expansion, and motivating employees among other functions.THE NETWORK Communication Group’s vision is to continue walking and never stand still or get swept away. Replete with ambition, each distinct entity aims to move beyond its borders and deliverables while remaining steadfast to all the people involved with it.Built on the simple idea of infinite growth and lasting relationships, we would like to positively interlink the growth of our clients, partners and people as they create the energetic core that fuels the work we do.THE NETWORK Communication Group comprises of four distinct subsidiaries: AGA- ADK: The communications specialist with an international affiliation with ASATSU-DK (ADK), Japan’s 3rd largest advertising network, AGA-ADK covers all aspects in advertising such as strategic planning, account management, branding, execution and production of campaigns among others.  Pencell PR & Events: Pencell provides relevant insights into consumer trends, comprehensive public relations solutions and event management consultancy.  Equation Media: The media planning and buying unit of THE NETWORK Communication Group,  Wetpaint: Wetpaint is the web, interaction design and online brand activation entity of the Group

Dubai

El Zein Management consultancies is a new company established in Dubai in 2011. The Founder of the company, Saad El Zein, brings 22 years of experience in the Middle East working and managing local, regional and International Clients through reputed and well established advertising, marketing and media agencies. Saad work experience covered the Mena region and in specialities ranging from Retail, Banking, FMCGs, Airlines, Media and other industries, that added value, experience and knowledge to Saad, thus affirming him that it is time to start his own consultancy business. El Zein Management Consultancies, will deliver an array of services and consultations in different managerial fields with a focus on Media, Marketing and advertising fields.

In 2008 I took my career to another level by becoming an integral element of a very ambitious project in Abu Dhabi; Baynounah Media Group. As Chief Communications and Commercial Officer, I lead a division of integrated media platforms, and was entrusted to build the BMG brand, safeguard its reputation, market its diversified platforms, ensure revenue streams, and take it to global standards.My role in the Group exceeded my functional scope of work to include involvement and sometime leadership at key establishing phases from Human resources, Corporate Governance, policies and procedures, researches, studies, technical, operational, acquisition roles.

board member

Dubai

member at large

With the establishment of Abraj property developers in Dubai by Mr. Naif Al Rajhi, and the successful marketing and advertising launch of the company and its property through my agency and the team I was leading, Abraj offered me the job to manage the company in Dubai and strategize a regional expansion plan.The shift from agency to client side and from Marketing/advertising to properties and Real Estate was another challenge and a step to strengthen my business and management career. What helped ensuring a smooth transition and shift was my exposure to the main and major property developments in Bahrain and UAE where I closely strategized and consulted some of the leading developments projects. To name a few are Bahrain Financial Harbor, Dubai Land, Jumeriah Beach Residence, Dubai Pearl etc..

With the responsibility to reshape and drive the business strategy of the largest independent Advertising network in the Middle East, the challenge was big. Leading a team of almost 85 employees, the trace of change was obvious on the industry level. Madco was able in a short period of time to strongly come back and play an active role. This was achieved due to a very focused vision, a well-determined position and a team who believed in the change and their abilities to make things happen.I also worked and witnessed the merger between Madco Group and Intermarkets advertising of Y&R group. The merger was successful and I lead the new operation in the position of the Managing Director. Worked on major assignments and mainly in the growing Real Estate sector.

Regional Client Servicing DirectorI was Managing Dubai operation, growing and further consolidating our existing businesses. Also acting as business development manager and participating in the new business pitches and won several key regional accounts like Audi Middle East and Hewlett Packard.I Revamped and managed Publicis-Graphics operation in Jordan. My mission was to put the operation in order so to better service 2 key regional clients Nestle and L'Oreal. My strategy was to liquidate the existing set up and join forces with another local operation. Jordan office was directly reporting to me in Dubai and I was heavily involved on consolidating and growing the business and the operation. I Managed and consolidated Nestle business with Publicis operation in Lahore Pakistan. Same assignment was given to me for the Egyptian market and I started reporting directly to the Nestle WAD (Worldwide Account Director) based in Paris on the Nestle related Business for the

Special Assignment: Regional Account Director on Nestle business (Nido, Maggi, Coffee Mate, Carnation & others). My mission was to build and lead a well-integrated Regional team to service Nestle in the GCC and Levant areas. Leading a team of 15 account handler we were able to mirror the new business centralization strategy implemented by Nestle and clearly illustrate an efficient regional synergy and professional handling of the business.Other main responsibilities: Acting Regional Account Director on main Accounts likeBritish airways, Groupe Seb, Stafford Miller, Mercedes Commercial Vehicles, Red Bull etc.

Mirrored the Nestle Centralize operation and built a regional team to cater for Nestle Needs in the Mena region

After the Syrian government decree on banning all marketing and communication activities related toTobacco industries, I was transferred to Beirut office with the objective to Manage the Syrian operationout of Lebanon.I was also the project leader on two main Pan Arab promotional platform being:Marlboro Adventure Team L&M transAmerica Launching the MAT promotion in Lebanon was a great challenge, coupled with our recommendationand successful implementation for the first selection camp in a Middle Eastern market.With deep knowledge and experience on those platforms along with successful track record in the Gulf and Lebanon I was assigned to introduce, train and help implementing the launch of the Marlboro Adventure Team platform in two new markets:Cyprus Tunisia.

Opened the sixth office of Leo Burnett network in the Middle East

Starting as an Account executive in the Client servicing department, and ending as an Account Director, handling the agency's biggest local client and 4th largest in the Middle East network - Citibank.Working Experience on other accounts like: Kraft Jacob's SuchardHeinz Undertook a special training on Philip Morris account prior to my transfer to the Syrian market.

Nominated to open the Sixth office for Leo Burnett in the Middle East. In addition to this new assignment, I was the acting Account Director handling Philip Morris business in the Syria.

Credit Department. Focusing on consumer and retail programs.

Training and working in the different Bank's departments while attending for my higher education.Other Key experiences & achievements Participated with Publicis Worldwide in an International Brand Strategy workshop, with the objective to draw the blue print for the International milk strategy and segmentation.I was among 5 other Publicis employees chosen to closely work with Nestle as a task force on this project. Meetings took place in Singapore, Manila, Paris and Dubai.TrainingSince 1989 I attended and participated in different courses, workshops and seminars, related to Banking, Advertising, Presentation skills, Negotiation skills and others. I attended courses & seminars in London

Ba, Business Management

Activities and Societies: Volley Ball, Basket Ball

Bs, Business Management

Activities and Societies: Volley Ball & Basket Ball teamsBusiness Management

Secondary School, Middle And Secondary Schools

Activities and Societies: volley ball, basket ballBusiness Management Degree