• Manage and develop strategic email, SMS and automation plans, with oversight over cadence, frequency, content type and creative direction• Create and quality test email and SMS communications for all brands with a mobile-first mentality• Conceptualize and execute a pipeline of email and SMS A/B tests and conversion rate optimization strategies• Collaborate with internal stakeholders regarding content creation, campaign timing, targeting and scope• Develop list segmentation strategies to ensure that key marketing messages are delivered to targeted audiences• Build and manage marketing automation campaigns to drive users through sales funnel (supply and demand side) across all our brands• Work cross enterprise to evaluate current automation and CRM technologies, understand the technology needs of the future and develop of roadmap for how to utilize technology to meet the goals of the business• Work with CRM and Sales teams to develop processes for ongoing data hygiene• Perform other duties to support the business as assigned

• Played a key role in developing and scaling a successful digital marketing agency.• Built a talented team specializing in graphic design, web development, content writing, social media marketing, and SEO.• Provided part-time strategic advisory support to the leadership, offering insights to drive growth, all while balancing my primary career commitments.

• Worked as a part-time freelancer, providing comprehensive consultancy services to clients, including web development, email marketing, paid campaigns, and data analytics. • I was a top-rated digital marketer on UpWork, which represents the top 10% of talent on Upwork, with a 100% job success rate and outstanding client feedback.

Led sales for Testing Services, managing bids, proposals, and negotiations to drive revenue growth. Achieved 15% YoY growth, expanded market share, and improved profitability. Managed $7M in annual revenue across 10 accounts, overseeing sales strategy and client relationships.

Led teams on complex oil & gas projects, overseeing onshore and offshore operations. Successfully implemented a pilot program that optimized team efficiency, allowing for a 33% reduction in crew size and redeployment of team members to other high-priority projects.