As a Notion Ambassador and power-user, I collaborated with NotionHQ to launch Notion Community Pakistan, the officially registered Notion community in the country. Beginning with promoting Notion usage at LUMS through free templates and workshops, I successfully scaled Notion adoption and product retention at LUMS. Additionally, I co-founded the Notion User Groups ecosystem in Pakistan, forming a dedicated team of Notion and community enthusiasts. This collaborative effort led to the… Show more As a Notion Ambassador and power-user, I collaborated with NotionHQ to launch Notion Community Pakistan, the officially registered Notion community in the country. Beginning with promoting Notion usage at LUMS through free templates and workshops, I successfully scaled Notion adoption and product retention at LUMS. Additionally, I co-founded the Notion User Groups ecosystem in Pakistan, forming a dedicated team of Notion and community enthusiasts. This collaborative effort led to the inauguration of Notion Lahore through a highly successful inaugural event, the Lahore Meetup, which attracted an impressive 300 attendees and garnered over 500 registrations. Currently leading efforts to launch Notion in the "City of LIghts": Karachi. Show less

Mentored 15 freshmen annually, providing academic and personal support to ease their university transition by organizing office hours for guidance and communication with the Advising Unit. Though empathy and active listening, addressed concerns and connected mentees with necessary resources.

PSY 313 - Psychology of Technology is a course offered at LUMS by instructor Usama Waheed, exploring a range of concepts at the intersection of psychology and technology, and how they are applied to real-world products. As a final project, students build products using these concepts.As the Teaching Assistant of the course, my responsibilities included:- Maintaining an interactive course outline and a resource repository on Notion- Designing supplementary material and… Show more PSY 313 - Psychology of Technology is a course offered at LUMS by instructor Usama Waheed, exploring a range of concepts at the intersection of psychology and technology, and how they are applied to real-world products. As a final project, students build products using these concepts.As the Teaching Assistant of the course, my responsibilities included:- Maintaining an interactive course outline and a resource repository on Notion- Designing supplementary material and graphics for the course- Holding Office Hours for students needing assistance with their products- Handling logistical tasks and moderating the class discussion board on Slack- Checking quizzes and assignmentsAs a part of the course, I also offered two supplementary workshops on the topics of:▶️ How to Format Your Document for Better Readability▶️ Prototyping and Wireframing in Figma Show less

Developed visually appealing and informative documents, reports, and presentations to convey the FAO Ombuds Team's mission, services, and accomplishments.

🔄 Managed the ed-tech product cycle transformation from scratch to beta deployment on both Android and iOS utilizing SCRUM and agile project management practices.➡️ Demonstrated problem-solving skills and a user-centric approach in creating effective UX flows.➡️ Instrumental to the pivot from ed-tech to AI Automation solutions, enhancing efficiency and operations through defining GPT-4 workflows.⚡ Built a company-wide wiki for documenting all PM and company processes.⚡… Show more 🔄 Managed the ed-tech product cycle transformation from scratch to beta deployment on both Android and iOS utilizing SCRUM and agile project management practices.➡️ Demonstrated problem-solving skills and a user-centric approach in creating effective UX flows.➡️ Instrumental to the pivot from ed-tech to AI Automation solutions, enhancing efficiency and operations through defining GPT-4 workflows.⚡ Built a company-wide wiki for documenting all PM and company processes.⚡ Developed GPT Tool functionality with extensive PRDs and technical prompts, achieving high user engagement.⚡ Facilitated cross-functional collaboration to create and refine AI-driven workflows and features.⚡ Improved product development practices, resulting in faster delivery times and a promotion.⚡ Maintained bi-weekly internal and external release notes, summarizing sprints and milestones through UX writing. Show less

• Designed screens and developed logic for a mobile app tailored for students aged 12-16, incorporating extensive User Research to integrate ed-tech features that cater to the specific needs of this young audience.• Conducted comprehensive user testing, including in-person and online sessions, to gather feedback, refine the application, and ensure high satisfaction among beta testers.• Managed iterative development cycles, streamlined user flows, and created detailed wireframes, leading… Show more • Designed screens and developed logic for a mobile app tailored for students aged 12-16, incorporating extensive User Research to integrate ed-tech features that cater to the specific needs of this young audience.• Conducted comprehensive user testing, including in-person and online sessions, to gather feedback, refine the application, and ensure high satisfaction among beta testers.• Managed iterative development cycles, streamlined user flows, and created detailed wireframes, leading to a successful beta release ahead of schedule and a significant reduction in onboarding time. Show less

• As the first intern at Rayn Studios, actively engaged in shaping the company's early creative processes and internal marketing collateral, directly influencing the User Interface and User Experience of the Rayn blog.• Headed the development of an internal portal in partnership with the HR team, significantly reducing operational inefficiencies and facilitating smoother onboarding experience for new hires.• Conceptualized and developed a Research Dashboard using Notion, which now… Show more • As the first intern at Rayn Studios, actively engaged in shaping the company's early creative processes and internal marketing collateral, directly influencing the User Interface and User Experience of the Rayn blog.• Headed the development of an internal portal in partnership with the HR team, significantly reducing operational inefficiencies and facilitating smoother onboarding experience for new hires.• Conceptualized and developed a Research Dashboard using Notion, which now centralizes insights from UX Researchers to Product Managers, aiming to integrate user research into ongoing product strategy for Rayn Group's various verticals. Show less

At FILUMS, an international film festival hosted by LUMS Media Arts Society, I led the creative direction for the event held at Alhamra Arts Council. Working with a team of five and collaborating across eight departments, I:- Developed a unique brand and design language blending Urdu and English.- Introduced and managed team collaboration on Figma.- Directed the creation and printing of event materials, including banners and standees, in partnership with the Directorate General… Show more At FILUMS, an international film festival hosted by LUMS Media Arts Society, I led the creative direction for the event held at Alhamra Arts Council. Working with a team of five and collaborating across eight departments, I:- Developed a unique brand and design language blending Urdu and English.- Introduced and managed team collaboration on Figma.- Directed the creation and printing of event materials, including banners and standees, in partnership with the Directorate General Youth Ministry of Pakistan. Show less

As a Founding Partner at YourGiftShop, I was brought in to direct the business into a new, niche market through creativity. I conducted a rebranding strategy and engineered the company's digital footprint by bootstrapping the website using Notion, hosting it through Cloudflare and GitHub, and crafting a bespoke payment gateway on a tight budget. I ideated and designed "Quintessentially LUMS," a targeted merchandise collection that successfully captured the LUMS market, achieving over 100x sales… Show more As a Founding Partner at YourGiftShop, I was brought in to direct the business into a new, niche market through creativity. I conducted a rebranding strategy and engineered the company's digital footprint by bootstrapping the website using Notion, hosting it through Cloudflare and GitHub, and crafting a bespoke payment gateway on a tight budget. I ideated and designed "Quintessentially LUMS," a targeted merchandise collection that successfully captured the LUMS market, achieving over 100x sales through organized flash mob stalls alone. These initiatives led to YourGiftShop becoming an official partner of the Pakistani delegation at Harvard National MUN '22, contributing to the delegation's success at the event. Show less

Created informational content in the form of DesignBytes, Mental Models, and UrduBytes for Foundry's social media presence. Designed supplementary content and visuals for Foundry's Internship Programme.

Served as the Event Head for Open Data Pakistan's Data Viz Challenge, a data visualization competition that invited students to address socio-economic issues by harnessing the power of open data. I was tasked with establishing the design language, posters, website interface and certificates for the event.

Served as a Teaching Assistant for SS 172: Programming and Data Analysis for Social Sciences in my first year at LUMS. I assisted students in learning to program using Python and developing a fundamental understanding of data analysis.Summary of TA-ship:- Graded and evaluated assignments.- Held synchronous and asynchronous programming tutorials.- Kept Office Hours via Calendly to provide feedback and coding help to 30+ students.- Automated a Notion Template to help in… Show more Served as a Teaching Assistant for SS 172: Programming and Data Analysis for Social Sciences in my first year at LUMS. I assisted students in learning to program using Python and developing a fundamental understanding of data analysis.Summary of TA-ship:- Graded and evaluated assignments.- Held synchronous and asynchronous programming tutorials.- Kept Office Hours via Calendly to provide feedback and coding help to 30+ students.- Automated a Notion Template to help in grading assignments with a set criterion.- Managed the course Slack and provided programming resources to aid learning.- Created an Assignment prompt that involved problem solving and multidisciplinary thinking. Show less

Over the course of my summer internship at Propergaanda, I was responsible for creating a brand-wide revamp, redesigning the templates, making creative new layouts, ideating editorials, and making an identity design for their podcast. I also collaborated closely with the design team, the editorial board and wrote 2 special features that involved qualitative interviews and journalistic research.

Compiled, designed, and illustrated "Balance the World!": a 450-page visual anthology guidebook to accelerate gender equity in the world!