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Saad Humayun is a Co-founder & CEO at Blue Ride at Blue Ride. He possess expertise in marketing analytics, digital marketing, product marketing, product development, data analysis and 26 more skills. Colleagues describe him as "As a subject matter expert, Saad was a dream come true for me and my team at Careem; he spearheaded all marketing and business projects of his division, gave us clear objectives and followed through religiously to make things happen. Saad is one of a kind humble expert, with laser like focus, undivided support, and for a change, someone who knows what needs to be done and how to do it. When I joined Careem, he never hesitated in educating and supporting me to make sure that I got everything I needed to make sure all communication efforts were on point and achieved objectives. Saad’s interpersonal skills expanded to all Careem members including my team members who raced to work with him on his projects, which was always a great learning and fulfilling experience on all levels. Last but not least, he is a genuine friend, one of my biggest professional supporters, and cheerleaders, and always is there when needed during the hard and the good times, always available, always supportive, always humble. I trust he is a great asset to every organization he joins and I wish him all the very best.", "Ridiculously efficient” is the phrase that comes to mind when I think of Saad. I had the pleasure to get my orientation when I first joined Careem by Saad, where he taught me the systems and processes for our role. His style was like "if you want to learn it, then do it". I was particularly impressed with Saad's ability to handle even the toughest operational problems – effortlessly. When paired with his excellent analytical skills, he has made such a difference in the productivity level of the team in Riyadh. No matter how tough a situation, Saad made sure everyone left a positive and energized energy. Any employee would be lucky to have Saad as a manager, co-worker, and leader. Saad joined the team at Careem very early on and really proved that he has what it takes to succeed in the business world. Saad brought a positive attitude and the willingness to learn every day. He developed strategies for our supply generation campaigns and was always looking for creative and effective ways to deliver results. Specifically, he did a great job of building the supply in Riyadh and keep them engaged for a long time despite the harsh competition. Saad continually optimized our assets for acquisition, activation, and engagement. He quickly came up to speed on the processes involved in Analytics for the whole company. He focused on key projects that required deep analytical skills and diving into the data from our captains' activities that can be applied to better understand how our captains flow through our processes. He demonstrated a keen understanding of the Saudi market, analytical acumen, and the ability to balance strategic thinking with tactical execution. His unique skill set helped Careem achieve results that exceeded our expectations. I would highly recommend him to anyone looking for an analytical, responsible, and hardworking team member.", and "Saad and myself have worked as stakeholders over couple of years and I admire his collaboration skills for striving for net positive outcome. Any conversation with Saad, has been educational for me due to the breadth of knowledge he posses across various topics. Finally, I remember him for his humility, hence one of the nicest person to work with."
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Chief Executive OfficerBlue Ride Nov 2023 - PresentJeddah, Sa -
Product ManagerCareem Jul 2020 - Nov 2023Dubai, Ae -
Country Operations ManagerCareem Aug 2019 - Jul 2020Dubai, Ae -
Growth Operations ManagerCareem Sep 2017 - Aug 2019Dubai, Ae -
Supply Performance ManagerCareem Jan 2017 - Aug 2017Dubai, Ae -
Manager PerformanceDaraz.Pk Aug 2015 - Dec 2016Singapore, SgMy role at Daraz.pk involves growing acquisition, activation and retention of high performing users that operate as Sales consultants under Daraz.pk's referral program, DForce. I work across departments, collaborating with developers, designers and category managers to optimize acquisition and increase revenue. Most of my time is spent on the following activities, - Measuring, reporting, and optimizing key user growth metrics for Daraz.pk's DForce program- Reporting & Analysis of KPIs using Excel, Qlikview, SQL and Power BI- Collaborating with the Commercial Planning team to identify new sales opportunities- Brainstorming with my own team to come up with new 'hacks' to improve performance- Designing and coding Email campaigns in HTML/CSS - Running targeted SMS/WhatsApp marketing push messages - Designing systems for data collection, processing and storage in DB- Supervising the design and implementation of a web application for DForce- Figuring out new ways of automating work flows and marketing with tools like Autopilot, Zapier- Talking and meeting users in-person to get a better understanding of their needs and behavior -
Growth ConsultantDealtoday.Pk Dec 2014 - Jun 2015Dealtoday.pk is a daily deals website that sells discount vouchers and discounted products in Pakistan. As growth consultant at Dealtoday.pk I pushed forward the idea of data driven development and data driven marketing. This helped the company identify key drivers of growth and user retention.- Identifying key drivers of user retention by using data analysis and visualization tools - Creating cohort analysis to measure user retention over 12 month period- Pulling data from database using SQL queries to understand customer behavior and trends- Conducting customer behavior analysis and defining key engagement metrics- Designing email marketing campaigns and referral campaigns for key user segments -
Project ManagerBenchmatrix Mar 2014 - Sep 2014BenchMatrix is a software company with a suite of risk management products for the financial industry. My task at BenchMatrix was to re-vamp their web presence and initiate a low-cost marketing campaign aimed at identifying valuable content for their audience and deliver it regularly via email newsletters. - Content marketing via LinkedIn and email campaigns- Building and maintaining monthly email subscription list - Wire framing UI for company website and working with developers to build it out- Managing website development from start to finish - Writing copy for website and other digital channels e.g. LinkedIn, Email, Twitter
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IncubateeEntrepreneurial Spark Jul 2013 - Jan 2014Glasgow, Scotland, GbJoined Entrepreneurial-Spark’s Acceler-8 programme focussed on building the entrepreneurial mindset. During this time I developed a business idea from scratch and moved it from the initial idea stage to validation to product development and soft launch. The learning achieved in attempting to start up a company was immense and allowed me to learn a number of things including,- The importance of building a team from scratch- Pitching (communicating an idea in 60 seconds)- Lean management - Failing fast, failing often and learning quickly from mistakes- Importance of understanding customer problems and why they exist- The role of CEO -
Research AssistantUniversity Of Strathclyde Aug 2012 - Jun 2013Glasgow, GbAs Research Assistant I worked alongside the Vice Dean of Knowledge Exchange and a number of leading academics at SBS to produce “Impact Cases”. The cases cite published work by SBS research faculty between 1993 and 2013 to demonstrate its real world impact. These cases were submitted to the British government for review under their Research Excellence Framework (REF) exercise. Key tasks included,- Developing impact cases based on original research publications by senior SBS faculty - Advising and assisting senior academics on meeting REF guidelines for IMPACT cases.- Co-ordinating with Head of Departments, Vice Dean and the University REF team to ensure effective delivery of draft cases for internal audits.- Drafting an overall Impact statement for SBS with Vice Dean of Knowledge Exchange. -
Strategic Marketing AnalystSi Associates Mar 2012 - Aug 2012This position was aimed at implementing a B2B marketing strategy and developing a Knowledge Management system for SI Associates in collaboration with the University of Strathclyde. Funded by the Technology Strategy Board, UK this role involved collaborative work in a cross-functional team consisting of consultants from SI Associates and academics from the University of Strathclyde. The project received partial funding from the Technology Strategy Board as part of its UK wide Knowledge Transfer Partnership program. The KTP program involved myself leading a cross-functional team consisting of consultants from SI Associates and academics from the University of Strathclyde to formulate SI's B2B marketing strategy. Another aspect of the program focused on building a Knowledge Management software that would enable company wide learning and knowledge sharing across several SI offices located in North America and Europe.
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Project Manager - Global Brand Positioning IntiativeHowden Jan 2011 - Apr 2011Renfrew, Lanarkshire, GbWorked as a consultant for Howden Plc on a Global Brand Positioning initiative on behalf of Strathclyde Business School. For this project I led a cross-cultural team to develop a clear and differentiated brand positioning for Howden plc that could span across its international divisions. The project involved,- Brand mapping- Internal company culture and personality audit- Competitor & Market environment analysis - Re-positioning the Howden brand- Developing a culture based value proposition The project achieved a distinction and was selected as one of the top four finalists at the Strathclyde Department of Marketing for the year 2011. -
Editor & Content ProducerDawnnews Tv Jul 2009 - Aug 2010Karachi, Sindh, PkAs Editor and Producer at Dawn News I worked across the news broadcast spectrum; managing the production of television content as well as its broadcast. Key tasks included, - Setting the news coverage agenda by identifying the most relevant news stories- Prioritising press releases and converting them to relevant news stories- Editing scripts for news reports, breaking news events, and current affairs discussions- Writing hourly headlines for LIVE broadcast- Managing the news production team by assigning tasks to writers, video editors, associate producers and technical staff- Leveraging contacts and professional network to obtain breaking news, and logistical support- Served as co-ordinating producer for an investigative reporting show called ‘Reporter’ -
Associate Producer / Copy EditorGeo Tv Network Jan 2007 - Jun 2009Karachi, 0, Pk- Obtained facts for assigned stories and edited scripts for news broadcast in English and Urdu languages - Validated incoming news reports for treatment, accuracy, grammar and importance - Coordinated and liaised with writers, editors, cameramen and reporters across Pakistan and abroad to keep track of developing news stories - Assisted the news producer in creating the running order of hourly news bulletins, breaking news and feature presentations -
Marketing ExecutiveRadioactive 96 Fm "M-Cube (Pvt) Ltd" Jun 2006 - May 2007As Marketing Executive I worked closely with the Marketing Manager to develop and execute unique marketing campaigns for both Radioactive 96FM as well as leading multinational advertisers to create awareness, drive engagement, increase reach and promote new products/services.- Designing and evaluating marketing campaigns to drive brand engagement and expand reach- Creating interactive radio advertising campaigns for multinational clients such as Motorola, Unilever and Telenor- Assisting the Marketing Manager in developing quarterly marketing plans & budgets- Identifying new marketing opportunities for Radioactive 96 FM- Conducting market research and analysis to assess audience engagement with individual radio shows and hosts- Writing/editing marketing content and brand communication - Keeping tabs on audience listening trends, consumer demands and service
Saad Humayun Skills
Saad Humayun Education Details
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University Of StrathclydeInternational Marketing -
Institute Of Business ManagementBusiness Management
Frequently Asked Questions about Saad Humayun
What company does Saad Humayun work for?
Saad Humayun works for Blue Ride
What is Saad Humayun's role at the current company?
Saad Humayun's current role is Co-founder & CEO at Blue Ride.
What is Saad Humayun's email address?
Saad Humayun's email address is sa****@****ail.com
What is Saad Humayun's direct phone number?
Saad Humayun's direct phone number is +4475064*****
What schools did Saad Humayun attend?
Saad Humayun attended University Of Strathclyde, Institute Of Business Management.
What are some of Saad Humayun's interests?
Saad Humayun has interest in Social Services, Children, Mobile, Entrepreneurship, Economic Empowerment, Marketing, Education, Machine Learning, Data Science, Science And Technology.
What skills is Saad Humayun known for?
Saad Humayun has skills like Marketing Analytics, Digital Marketing, Product Marketing, Product Development, Data Analysis, R, Data Science, Marketing Strategy, Machine Learning, Sql, User Experience Design, Onboarding.
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