Muhammad Saadi Mansuri Email & Phone Number

Karachi, Pk

Lausanne, Ch

Lausanne, Ch

Lausanne, Ch

Karachi, Sindh, Pk

Nostradai is a Future-Tech Firm with a mission to access the power of emerging technologies to improve liveswww.nostradai.com

Karachi, Sindh, Pk

Led new category launch with IMC campaign on CAKE UP. Delivered 30% highervolume in first two quarters vs. budgeted volumes – CAKE UP became EBM’s firstPKR 1 Bn. brand in <12 months in company history. Campaign won Best-in-Digital2018 from Digi-Awards Pakistan and Effie Gold at the 1st Pakistan Effies in Q1’2019Successfully launched new brand repositioning with 2019 thematic campaign "#SeedhiSaadiKhushian" and positioning platform on PF SOOPER, ‘Sooper Hai Pakistan’(Pakistan is Sooper) with Guinness World Record campaign (Aug’17) and JunoonBand Reunion campaign (South Asia’s most successful band) (Aug’18-Jun’19).Increased Brand Power score by 6 bps by enhancing Brand Love vs. previous 3years (2015-18)Delivered double digit growth on portfolio in 2017-19 against single digit target. Also,successfully presented case on future pressure on margins (expected in comingQ4’18) - initiated and achieved 3% contribution margin improvement on portfolioby mid-year with cross-functional team

Lausanne, Ch

Responsible for delivering 80% of total PMPKL businessManaging portfolio budget exceeding USD 5 Mio per annumRevived two ailing brands to deliver improved brand imageries and profitable volume growth for first time in 5 years - delivered 1 Bio sticks higher volume versus OB 2017 projection for Morven (+10%) and +20% for Red & White - Also implemented brand attribution with global brand CHESTERFIELD - resulted in significantly higher brand imageries versus main competitor for the first time in 5 yearsContributed to designing long term strategy for development of Value portfolio - simplified existent portfolio to include international brands for 3 to 5 year strategy through NPLs and morphsManaging coaching and development of 6 Direct Reports including dotted line management of Marketing Finance

Vevey, Ch

Improved bottom line by 700bps in one year to achieve highest ever profitability for the MILKPAK portfolio in history Received ‘Employee High Performance 2014’ award from Mr. Paul Bulcke (Global CEO, Nestlé) for managing the Best Cross Functional Team in Sep’14Initiated new product development project on brand in Q 2’14 to increase consumer base and improve portfolio bottom-lineLaunched brand PR campaign ‘Pakistan Safe Milk Movement’ in Q4’13/Q1’14 to improve brand imagery scores for 2014 and arrest declining volumes and brand repurchase – achieved increase in Repurchase (+7%) and highest brand loyalty in brand history (9%) within 6 months. Also achieved highest volume for the quarter in 24 monthsBrand Digital page awarded ‘Most-Engaging’ for local market (facebook.com/PakistanSafeMilkMovement) with 13% engagement rate for year of launchLaunched dedicated website in Q1’14 – www.pakistansafemilkmovement.pk.Launched repositioning campaign in Jan’14 including new pack format and design (TBA with Helicap)Conducted extensive consumer, shopper and customer research to derive brand segmentation, trade marketing strategy and competitive route-to-market strategy using Brand Health Tracker, Household Panel Data and TNS Segmentation ToolOrganized fact finding workshop with cross-functional team to deep-dive into reasons for category and brand decline. Used results to conduct Continuous Excellence workshop to align on top consumer and customer value propositions

Vevey, Ch

Responsible for managing Nestlé Pakistan's Mainstream Fruit Drinks portfolio - Nestlé NESFRUTADeveloped multi touchpoint marketing strategy in line with core consumer insight to improve brand health (aided/unaided awareness and TOM)Responsible for meeting the top & bottom line growth targets by value addition through brand building, product I&R and waste minimization in value stream through continuous improvement initiativesSuccessfully coordinating cross functional team including professionals from technical, purchasing, production, supply chain, sales, trade marketing, advertising/media/outdoor/packaging design agencies, market research and finance to meet brand objectivesDesigned and launched first ever thematic campaign - NESFRUTA 'Enjoooyzz Lein". Achieved all KPIs for campaign. Set record for highest sales in proceeding quarter.

Vevey, Ch

Headed Beverages Trade Marketing and Category Development at Nestle Pakistan for a total portfolio worth US$ 50mio/ PKR 5B Managed a total Trade and Category Marketing Budget of US$ 1mio/PKR 100mio Responsible for contributing to doubling the Juices business for Nestle Pakistan in two years Career highlight : Developed RTD Beverages Cycle Plan "RISE 2011" by identifying the key opportunities and possible action plans for the Category/sub Category - plan deemed "Best-in-class Globally" by Nestle Switzerland Succesfully relaunched Nestle Fruita Vitals in 2011 (Brand and Packaging relaunch in Tetra Prisma), Also contributed actively to the launch of Nestle Fruita Vitals variants (Peach Nectar, Berrylicious Nectar and Pomegranate Nectar) and Nestle Nesfruta (Mainstream drinks range)

Vevey, Ch

In charge Sales Operations; Secondary Sales, Sales Forecasting and Execution Planning, Distribution & Warehouse Management, Market Hygiene and CRM, and Planning/Implementing Trade Activities.

Slough, Berkshire, Gb

Responsible for execution of DETTOL Soaps ATL/ BTL Campaign 2006(Dettol Chuttiland) and ABM related duties on all other product categories.

Blackfriars, London, Gb

Responsible for developing a new product for Wall’s IC, Unilever

Oxford Executive Strategy Programme, Business Administration And Management, General

Mba, Marketing/Marketing Management, General

Bsc. Honors, Economics/ Mathematics