Saadiyah Hendricks
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Saadiyah Hendricks Email & Phone Number

Director, Global Corporate and Area PR and Social Media (MEA, MED, SEAP) at Radisson Hotel Group
Location: City of Cape Town, Western Cape, South Africa 14 work roles 2 schools
1 work email found @marcusbrewster.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Role
Director, Global Corporate and Area PR and Social Media (MEA, MED, SEAP)
Location
City of Cape Town, Western Cape, South Africa
Company size

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Saadiyah Hendricks is listed as Director, Global Corporate and Area PR and Social Media (MEA, MED, SEAP) at Radisson Hotel Group, a with 15929 employees, based in City of Cape Town, Western Cape, South Africa. AeroLeads shows a work email signal at marcusbrewster.com and a matched LinkedIn profile for Saadiyah Hendricks.

Saadiyah Hendricks previously worked as Area Director, PR & Social Media, Middle East, Africa, Mediterranean and South East Asia Pacific at Radisson Hotel Group and Area Director of PR and Social Media, Middle East & Africa at Radisson Hotel Group. Saadiyah Hendricks holds National Diploma Pr Management, Public Relations from Cape Peninsula University Of Technology.

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Email format at Radisson Hotel Group

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{first}@marcusbrewster.com
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Profile bio

About Saadiyah Hendricks

Seasoned PR professional with a demonstrated history of working in a broad array of industries, currently focusing on the diverse hospitality arena, overseeing the PR and Communications across 44+ countries. Skilled in Strategic Corporate and Consumer PR, Media Relations, Crisis Communications, Event Conceptualization and Management, Influencer Marketing, Social Media and Team Leadership.

Listed skills include Media Relations, Public Relations, Corporate Communications, Event Management, and 13 others.

Current workplace

Saadiyah Hendricks's current company

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Radisson Hotel Group
Radisson Hotel Group
Director, Global Corporate and Area PR and Social Media (MEA, MED, SEAP)
Cape Town, WC, ZA
Employees
15929
AeroLeads page
14 roles

Saadiyah Hendricks work experience

A career timeline built from the work history available for this profile.

Director, Global Corporate And Area Pr And Social Media (Mea, Med, Seap)

Cape Town, Wc, Za

Area Director, Pr & Social Media, Middle East, Africa, Mediterranean And South East Asia Pacific

Current

City Of Cape Town, Western Cape, South Africa

Mar 2024 - Present

Area Director Of Pr And Social Media, Middle East & Africa

Cape Town, Western Cape, South Africa

Manage public relations, communication and positioning for Radisson Hotel Group and its brands across the Middle East & Africa. Oversee the day to day management of the area communication office and execution of all communication, PR, influencer marketing and social media activities.Promote the brand and marketing activities in the media – online and offline – including marketing campaigns. Responsible for facilitating executive interviews, event promotion, business development coverage, awards and competitions and social media activities.Work in close cooperation with the Area Senior Marketing & Communications Director and Corporate Communication & Consumer PR team (head office) to ensure a cohesive and integrated communication (Brand, Corporate and Consumer PR and Social Media) effort on all campaigns and activities.Educate, motivate and drive the awareness of the power of effective PR & Influencer marketing in the hotels, and help them engage effectively and positively with the customers.Serve as the Content Factory, i.e. the key touch point and funnel to the hotels for all Corporate News, Events and Campaigns. Coach and encourage hotels to provide meaningful content for communication channels – PR, Social and Internal Communication.Develop and maintain strong relations with international, regional and national media. Build database of journalists and bloggers for the area in liaison with the head office and retained agencies.Promote employee engagement and development, by delivering stories and inspirational content, and identifying training needs and structure in the Communication, PR and Social Media arenaManage and direct retained PR agencies ensuring agency KPIs are continually monitoredWhere PR agency is required for new hotel opening – help manage brief / pitch / appointment process

Apr 2023 - Mar 2024

Area Pr & Social Media Manager, Middle East & Africa

Cape Town, Western Cape, South Africa

Jul 2021 - Apr 2023

Area Pr & Communications Manager, Middle East & Africa

Cape Town, Western Cape, South Africa

May 2019 - Jul 2021

Pr & Communications Manager

Radisson Hotel Group

Cape Town Area, South Africa

Jan 2017 - May 2019

Area Communications And Pr Manager, Africa And Indian Ocean

Cape Town Area, South Africa

Jan 2017 - Apr 2019

Account Director

Cape Town Area, South Africa

The Account Director is a critical position ensuring that all PR and social mediaengagement work is delivered to a world-class standard through rigorous adherenceto best practice. In addition the role is key to supporting the sustained growth of theagency by making sure all PR and social media jobs are project managed effectivelyand profitably.

Jul 2015 - Dec 2016

Senior Account Manager

Cape Town Area, South Africa

• Through the line delivery on client accounts, managing both my own set of clients and assisting colleagues with their clients as required• Management of account team’s implementation of strategy plans, shopping lists and other client deliverables during the course of business.• Management of account administration on all clients, which includes ensuring excellent client service, meeting minutes (contact reports), internal status reports, timesheets, all other forms of client reporting and a complete audit trail of all accounts, both filed in hard copy and on the network. • Assisting my account team with strategic input and creative solutions, where necessary, for publicity and communications plans.• Mentoring and assisting all account staff, including Account Managers, Senior/Account Executives and Assistant Account Executives with publicity and media liaison direction.• Facilitating and handling new business queries/meetings.• Research and press release writing as required and assistance to account teams where necessary.• Contributing to weekly status and group information share meetings.• Management of monthly timesheets for each client, ensuring accurate input. • Individual compliance and management of staff with systems compliance in the business.• Delegation and monitoring of tasks delegated – highlighting weaknesses/strengths of assistants and motivating, supporting, mentoring and chasing were necessary.• Aiding with translations and regular copy checking.• Prioritizing all tasks and effectively managing my time.• Maintaining, initiating media relationships and ensuring all teams grow media influence at all times.• Any other function or duty as required by agency management from time to time or as the business grows.

Jan 2015 - Jun 2015

Account Manager

Cape Town Area, South Africa

- Drive the implementation of PR campaigns and focus on achieving results.- Proactively provide support to clients in order to ensure their satisfaction.- Ongoing investment in client and industry knowledge (including competitive and strategicpartners and key strategic issues).- Begin taking ownership of specific parts of campaigns as agreed to with account director andparticipate in future planning.- Assist with strategising and preparing PR campaigns for clients.- Deal with the media and other key influencers in a professional manner, developingrelationships for Atmosphere and the client in the process.- Produce good quality written work on time, including monthly status reports, media releases,client correspondence, presentation and proposals.- Assist with preparing and delivering presentations to clients as and when required.- Provide day-to- day management of client campaigns and be regarded as the first point ofcontact for clients, inspiring their loyalty and trust.- Proactively seek opportunities to contribute to client retention/growth and client satisfaction.

Jul 2011 - Dec 2014

Account Manager

The Phoenix Partnership

Cape Town Area, South Africa

Dec 2012 - Aug 2013
Team & coworkers

Colleagues at Radisson Hotel Group

Other employees you can reach at radissonhotels.com. View company contacts for 15929 employees →

2 education records

Saadiyah Hendricks education

Matric Endorsement (Merit)

Islamia College
FAQ

Frequently asked questions about Saadiyah Hendricks

Quick answers generated from the profile data available on this page.

What company does Saadiyah Hendricks work for?

Saadiyah Hendricks works for Radisson Hotel Group.

What is Saadiyah Hendricks's role at Radisson Hotel Group?

Saadiyah Hendricks is listed as Director, Global Corporate and Area PR and Social Media (MEA, MED, SEAP) at Radisson Hotel Group.

What is Saadiyah Hendricks's email address?

AeroLeads has found 1 work email signal at @marcusbrewster.com for Saadiyah Hendricks at Radisson Hotel Group.

Where is Saadiyah Hendricks based?

Saadiyah Hendricks is based in City of Cape Town, Western Cape, South Africa while working with Radisson Hotel Group.

What companies has Saadiyah Hendricks worked for?

Saadiyah Hendricks has worked for Radisson Hotel Group, Carlson Rezidor Hotel Group, Magna Carta Reputation Management Consultants, Marcusbrewster, and The Phoenix Partnership.

Who are Saadiyah Hendricks's colleagues at Radisson Hotel Group?

Saadiyah Hendricks's colleagues at Radisson Hotel Group include Shabeer Ali, Mohammad Sahed Hosen Tipu, Abdullah Shafei, Irena Leonenko, and Rajan Bisht.

How can I contact Saadiyah Hendricks?

You can use AeroLeads to view verified contact signals for Saadiyah Hendricks at Radisson Hotel Group, including work email, phone, and LinkedIn data when available.

What schools did Saadiyah Hendricks attend?

Saadiyah Hendricks holds National Diploma Pr Management, Public Relations from Cape Peninsula University Of Technology.

What skills is Saadiyah Hendricks known for?

Saadiyah Hendricks is listed with skills including Media Relations, Public Relations, Corporate Communications, Event Management, Internal Communications, Reputation Management, Account Management, and Press Releases.

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