Paid Media Strategist
Current• Developed and executed paid search marketing campaigns on Google Ads, Bing Ads, and Amazon Advertising to drive website traffic, engagement, and revenue.• Conducted keyword research and implemented keyword targeting strategies to improve ad relevance and performance.• Handle daily campaign management including monitoring pacing/delivery, tracking optimizations and escalating issues.• Managing and creating best-in-class paid search accounts, as well as driving paid search strategy for our agency's portfolio ranging from mid-range to enterprise level clients.• Maintain and build relationships with key client staff to create client profiles and use competitive analysis and keyword research to maintain optimal retention rate and client satisfaction.