Assistant Manager - Marketing
Dhaka, Bangladesh
Worked with 2 brands – Mitsubishi Motors and Mahindra – Passenger Vehicles.Was responsible for planning, overseeing, and executing all brand and product-specific communication across all traditional, POS-specific, and digital media channels. Also, managed all brand showcasings, events, and activations.Notable Accomplishments:1. Orchestrated successful offline and digital launches of 4 vehicles - Mitsubishi Eclipse Cross, Xpander, Outlander PHEV, and Mahindra… Show more Worked with 2 brands – Mitsubishi Motors and Mahindra – Passenger Vehicles.Was responsible for planning, overseeing, and executing all brand and product-specific communication across all traditional, POS-specific, and digital media channels. Also, managed all brand showcasings, events, and activations.Notable Accomplishments:1. Orchestrated successful offline and digital launches of 4 vehicles - Mitsubishi Eclipse Cross, Xpander, Outlander PHEV, and Mahindra XUV300.2. Established consistent brand identity and communication across digital platforms for both brands, simultaneously coordinating with 4 digital agencies for content management.3. Led all Brand Communication across Social Media, Press and Magazines, POS, and other touch points.4. Strategized Mitsubishi's corporate website revamp and executed web-specific integrated campaigns.5. Produced impactful OVCs for both brands, driving engagement and brand recognition.6. Spearheaded highly successful participation in Dhaka Motor Show 2019 along with various other Motor Shows and Vehicle Showcasing events. Show less