Spearheaded impactful communication strategies that enhanced BCHC's reputation as a leading employer, supporting internal and external engagement initiatives.• Led the development and launch of the BCHC Engage app, improving internal communication and engaging 4,000 employees, promoting a culture of inclusivity and connectivity.• Organized and executed town hall meetings and webinars to foster leadership-staff interactions, boosting participation by 60% and strengthening organizational communication.• Successfully planned and managed the BCHC Safeguarding Conference, featuring key industry experts and increasing attendance by 30%, positioning BCHC as a thought leader in safety and well-being.• Revamped internal newsletters, intranet, and organizational announcements, increasing readership by 50% and driving better information flow across the organization.• Launched an employee recognition program that boosted morale and engagement, fostering a positive workplace culture.Achievement: Awarded the ‘Learning from Excellence Award 2023’ for outstanding contributions to BCHC’s communication and engagement efforts.

Introduced new frozen food product line in key markets—London, Manchester, Leeds, and Birmingham—through innovative ATL and BTL campaigns. Leveraged social media and impactful POS merchandising (Tried & Tasted) to drive brand awareness and encourage trial.• Planned and launched OOH Advertising campaigns during the festive month (Ramadan) in West Midland & surrounding regions increasing brand awareness by 120%.• Increased user engagement across social media by 70%, engaging new and existing customers with better branding and content.• Distributing new sales & promotional material in retail stores increasing sales by 50% YoY.• Developed a new strategic plan on company’s event outreach and participation across food festivals throughout the UK.

Led brand strategy and communications for Hisense, driving substantial sales growth and enhancing brand presence across diverse channels.• Executed a comprehensive rebranding initiative across 8 company-owned stores, 17 superstores, and 400 retail outlets, elevating Hisense’s market presence and reputation in Pakistan.• Orchestrated a high-impact trade show campaign in 10 cities, achieving a record-breaking 150% sales increase, and managed 20% more events YoY despite a 20% budget cut, demonstrating effective resource management and campaign execution.• Strengthened relationships with key accounts and retailers, including Alibaba, through strategic event management and successful dealer conferences, driving significant sales performance improvements.• Launched the Hisense 100” 4K Laser TV, generating 500,000 leads and converting 25% to sales, showcasing innovation and reinforcing Hisense’s leadership in the electronics market.• Achieved a 50% YoY increase in sales during key sales days and trade shows, highlighting effective engagement strategies and successful market positioning.

Hired by GSMA UK as a marketing consultant for Sehat Kahani, GSMA biggest telehealth startup client in Pakistan.• Elevated Sehat Kahani’s profile by securing 30+ Tier 1 media placements, showcasing the transformative impact of telemedicine and strengthening the brand's reputation.• Increased app downloads and sign-ups by 60% through targeted digital strategies, and drove B2B sales up by 70% through new client acquisitions and effective channel strategies.• Launched the Tele-ICU Project in partnership with UNDP and UNFPA, addressing critical care needs and building relationships with key international stakeholders.• Implemented a robust SEO strategy, boosting website and app traffic by 67%, and achieved a top ranking in Google Playstore through strategic Google Ads campaigns, highlighting thought leadership in telehealth.

Directed pivotal communication strategies and stakeholder initiatives, elevating 10 Pearls' market position and driving impactful regional and global engagement.• Orchestrated the 10 Pearls AI Summit, featuring 35 industry-leading speakers and achieving extensive media coverage, enhancing the company's reputation and regional influence.• Crafted and implemented a new PR and communications strategy to rebrand 10 Pearls as a premier global software house, aligning messaging with corporate objectives and increasing brand recognition.• Engaged with media and key industry figures through initiatives like the Women Tech Quest (WTQ), which saw participation from over 1,200 women, promoting diversity and innovation in technology.• Developed and promoted high-impact thought leadership content, positioning 10 Pearls as a thought leader in the tech sector and driving international interest in its services.• Led a successful rebranding campaign that advanced 10 Pearls' visibility and appeal, effectively engaging new audiences and reinforcing the company’s industry leadership.

Project Managed – Transition & implementation project management of entire logistics operations from WEBOC System to SAP database software • Maintaining, monitoring, and updating plans, schedules, risk, and issue logs on behalf of assigned programmes and projects – working closely with project managers and different departments within the organization to ensure quality and standards are observed.• Undertaking delivery responsibility for discrete project workstreams, work packages or deliverables as required by the project.• Ensuring adherence to CDM methodology (processes), frameworks and all project documentation is maintained to the required quality.• Acting as a key interface for both internal (e.g., Operations, Commercial) and external functions to ensure effective communication and delivery.

Clients: Etude House Middle East, Hisense Middle East, Giordano, Huawei• Etude House Middle East: Launched Etude House in UAE, KSA, and Kuwait, collaborating with 60 influencers for 70% coverage in top publications. Achieved a 5 million reach and 60% consumer engagement through impactful social media campaigns, elevating brand visibility.• Hisense Middle East: Executed Hisense Middle East's FIFA World Cup 2018 campaign, leading social media efforts, mall activations, and in-store promotions for an 80% increase in customer engagement through a micro website.• Giordano Middle East: Launched a UAE-wide social media campaign for Giordano's 25th anniversary, fostering customer engagement and partnerships with fashion influencers for widespread campaign participation.

Clients: Infiniti Motors, Nissan Motors, Kaya Skin Clinic, Ideal Standard Gulf, Samsonite, American Tourist, Dunkin Donuts, Green Valley International Real Estate, Sterling ParfumsLed high-impact communication and PR strategies for major brands, enhancing visibility, reputation, and stakeholder engagement across various sectors, aligning with firmwide objectives.• Managed PR and media strategies for prestigious clients, including Infiniti Motors and Nissan Motors, boosting brand awareness by 55% through targeted campaigns and media coverage across the GCC.• Developed and executed comprehensive digital and social media strategies for clients such as Kaya Skin Clinic and Ideal Standard International, leading to a 40% increase in engagement and follower growth.• Led media interactions and coordinated with stakeholders during high-profile events like The Big 5, Gulf Food, and Arab Health, driving a 45% increase in media coverage and enhancing client visibility.• Crafted innovative social media content and PR campaigns that positioned clients as thought leaders in their respective industries, significantly boosting online presence and audience engagement.• Fostered relationships with media outlets, influencers, and key stakeholders to amplify client narratives, contributing to improved advocacy and support for brand initiatives.

Clients: P&G, Nestle, Microsoft, Teradata, Indus Motor Company, K-Electric, Bank Alfalah, National Foods, Silk BankK-Electric• Led the development of corporate publications, including brochures and quarterly newsletters like Azm & Umeed, to enhance K-Electric's corporate reputation.• Executed PR strategies targeting internal and external stakeholders.Procter & Gamble (P&G Pakistan)• Initiated the Proud Sponsors of Mom campaign, aligning with P&G's role as official sponsors of the Olympics.• Planned a sports initiative for P&G working mothers, emphasizing a healthy work-life balance through internal newsletters, video testimonials, and email campaigns.Nestle Pakistan• Conducted media training and crisis communication sessions for Nestle Pakistan employees, tailored for top management, sales team.Indus Motor Company (Toyota Motors)• Launched a Dream Car Art Contest for employees' children, offering the winner a sponsored automotive design workshop in Japan.• Promoted the initiative through videos, testimonials, and infographics circulated via email campaigns and the intranet to reach 5000 employees.