- Increased Instagram engagement by 25% over six months by creating visually appealing content that showcased GAC's unique value proposition and resonated with target audience.- Expanded GAC's social media reach to LinkedIn, attracting 65 new followers within two months by establishing a professional brand presence and sharing industry-relevant content.- Boosted student registrations for GAC trips and induction events by 15% in the 2023-2024 academic year through targeted social media campaigns and compelling calls to action.- Enhanced GAC's brand recognition and recall within the GIKI community by developing a cohesive visual identity and consistent messaging across all social media platforms.

- Procurement Expertise: Mastered the entire procurement cycle, including requisition generation, tendering and bidding, contract negotiation, purchase order issuance, and material receipt. Familiar with various bidding processes, such as open bidding, closed bidding, and selective bidding.- SAP Proficiency: Skilled in using SAP ERP for efficient procurement operations.- Vendor Management: Developed expertise in vendor selection, evaluation, and relationship building.- Data-Driven Decision Making: Utilized data analytics to optimize procurement strategies.- Cross-Functional Experience: Gained valuable insights into various departments, including administration, information systems, human resources, finance, distribution, IMS, advertising and sales promotion, marketing research, warehousing, agri services, planning, and sales general, through rotations.

- Drove a 60% increase in social media engagement within three months by developing and implementing a comprehensive visual content strategy that included visually stunning social media posts, stories, and reels, resonating with GIKI's target audience.- Generated over 10,000 impressions per video across multiple platforms through the creation of 78 engaging video assets, including reels and stories, for the 2024 Admissions Campaign, resulting in a 55% surge in applications.- Achieved a 20% increase in website traffic within two weeks of launching a visually-compelling marketing campaign that included social media posts, stories, reels, and a table calendar, effectively showcasing GIKI's programs and facilities to prospective students and stakeholders.- Increased brand awareness and reach by 15% through the strategic use of visually appealing and informative social media posts, stories, reels, and printed materials, establishing GIKI as a leading educational institution.

- Generated a 25% year-over-year increase in sponsorship revenue through strategic outreach and relationship management with key industry leaders.- Solidified long-term financial support for SPIE-Optica GIKI Chapter initiatives by securing multi-year commitments from Fortune 500 companies like Abbott Laboratories and Coca-Cola.-Diversified the sponsorship portfolio by 15%, attracting new corporate partners through customized sponsorship packages that aligned with their strategic marketing objectives and SPIE-Optica's mission.- Exceeded revenue targets by 10% for flagship events like Photonics Pakistan and NOPEC, enabling the chapter to expand programming, enhance attendee experience, and increase industry visibility.

- Worked with the government of Khyber Pakhtunkhwa to effectively disseminate information to the grassroots level, promoting awareness about public interest reforms, while countering the spread of fake news, misinformation, and misleading notifications concerning government initiatives and directives.- Implemented a comprehensive two-way communication system, allowing for the identification and highlighting of deficiencies in public service delivery. Actively sought public opinion on proposed government initiatives to ensure inclusivity and responsiveness.- Participated in specialized trainings and workshops focused on leveraging various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, for effective business and commercial utilization.

- Established and oversaw the official social media presence of the exclusive technology residential incubation center in Pakistan, effectively representing its brand and mission on various digital platforms.- Efficiently managed and curated content for Facebook, Instagram, Twitter, and LinkedIn pages, ensuring consistent messaging and engaging with the target audience to foster community engagement and growth.- Demonstrated growth in interpersonal skills through active participation in cross-functional teams, collaborating with colleagues and stakeholders to achieve marketing objectives and contribute to the overall success of the organization.