• Key Accounts: Laneige, Aveda, Benefit Cosmetics, Nestlé, and Coca-Cola Company, plus weekly editorial content for YouTube and Instagram. • Leading the end-to-end production of over 1000+ branded and editorial videos conceptualization, scripting, and editing of multiple simultaneous projects for YouTube and Instagram• Led Mukbang with Sherry, a video podcast series with 25 episodes, that garnered nearly 2M views on YouTube• Notable Videos – 13M views on Scherezade Shroff x Aveda, 3M views on Scherezade Shroff x Dr. Jart+, and receiving brand acclaim on Scherezade Shroff x Aveda for the concept.

• Key Accounts: SelfCare by Suman, Netflix, Kay Beauty, L’Oréal Paris, Renée Cosmetics, Mastercard, Marriott Hotels & Resorts• Led the editing of the Women's Day campaign for Kay Beauty, which garnered 1M+ views, and the Instagram campaign for Netflix's Red Notice Shop, achieving 19M+ impressions in just 3 days.• Directed, filmed, and edited the Find My Strong video series, focusing on mental health and empowerment, by crafting impactful narratives that conveyed a message of hope and resilience to the audience.• Mentored a team of 5 editors on The Beauty Startup for Renée Cosmetics, mastering timing and storytelling through music, dialogue, and graphics, achieving 5M views on YouTube, and supporting the company's $10 million funding round.

• Led video production from inception to final cut, driving a 45% increase in video engagement and a 30% boost in new subscriber acquisition.• Crafted original content by blending client insights with research, generating a 40% boost in audience engagement and a 35% increase in content reach.• Partnered with cross-functional teams to align content with marketing strategies, resulting in a 25% increase in social media followers.

• Directed end-to-end video production for over 40 videos, optimizing resources and fostering team development.• Maintained on-set presence, dealt with talent, and coordinated with clients for seamless execution and meeting deadlines.• Negotiated improved vendor rates, resulting in a 15% reduction in production costs while maintaining high-quality standards.

• Collaborated with staff writers to capture dynamic visuals at gigs and music festivals.• Featured prominently in Rolling Stone India magazine and online portal.• Covered VH1 Supersonic in Pune, photographing Macklemore for Rolling Stone India.• Published in the magazine's March issue and showcased online.

• Coordinated between department heads for 10+ ad films, ensuring seamless production flow.• Researched market trends to develop award-winning ad film ideas with directors.• Spearheaded ad film concepts, securing $1.3M in new client contracts.• Collaborated with production, art design, camera & lighting, and costumes departments.

Final Grade - A (First class with Distinction)Also awarded the Overall Student of the Year Award across all four media courses

First class with CGPA of 3.57/4.0Cultivated varied media skills ranging from film-making and journalism to advertising and PR with significant inputs from Literature, Literary Theory and Psychology ranging from Social and Life-span to Industrial and Consumer.

One of my main tasks was to develop content and edit video stories for the show EQ by Headlines Today. It was my responsibility to gather latest news about Bollywood, script these stories, gather archives and get them cut by video editors. I authored several stories ranging from MET Gala & Cannes Film Festival to latest movie releases and assisted celebrity interviews.

Edit and proof-read the incoming scholarly papersI also happened to write a book review which was published.