Saaim Masood Ejaz Email & Phone Number

Lahore, Punjab, Pakistan

Develop and implement communication policies, and strategies for PRCS in Punjab. Analyze communication needs, propose and implement communication strategies, and develop relevant plans of action. Successfully generated PKR. 8.0 million from marketing and fundraising campaigns during flood relief in 2022 in Punjab. Produce written, photographic, and audio-visual content for various communication channels, including publications, websites, social media, newspapers, electronic and digital media, and radio broadcasting. Publish statements, interviews, key messages, press releases, and media coverage on activities, fundraising, and distribution activities. Organize dissemination/networking sessions and events for relevant stakeholders, contribute to major PRCS independent as well as joint campaigns, and celebrate national/international days. Ensure production of visibility materials and digital content and brief/facilitate staff at provincial/district branches on key communication challenges and channel feedback. Strong liaison with media stakeholders, maintaining a database of electronic/print media, bloggers, social media influencers, and vloggers. Prepare comprehensive analyses and reports, and annual budgets for communication activities and contribute to institutional planning and reporting as and when required.

Lahore District, Punjab, Pakistan

All the internal and external communication with stakeholders. Media and Public Relations, Content Creation, Strategy Development, Implementation and Execution, Web Management, Event Management, Data Analysis and report writing and making of presentations, Conducting Training/Awareness Sessions on different initiatives.• Support and Planning for a Communications Strategy and time bound action plan for the Project• Undertaking planning, development and delivery of the strategic information/message of PIU for dissemination to stakeholders• Overseeing the management and delivery of all information/communication activities• Maintained project website and microsites using Drupal II content management system and associated plugins.• Implementing the communication strategy of PIU to facilitate use of relevant information by various agencies and stakeholders.• Developing and maintaining good relations/liaison with stakeholders, print and electronic media.• Carried out a rapid situation analysis to identify key communication gaps to design a communication strategy for PSDP.• Support the PSDP in design, testing and piloting of selected branding, social media and various online tools.• To develop and implement robust communication channels within Project for day to day correspondence. • Prepared event communications for special events, took photographs during event, and promoted on web and periodical channels.• Plan and Organize the Annual Meeting of Punjab Skills Advisory Forum 2019 with International Donor Agency Giz.• Planned the creation of TVET Job Portal on behalf of PIU-PSDP with Punjab Information Technology Board (PITB).

Lahore District, Punjab, Pakistan

Manage key accounts for marketing, media and communications and event management.Oversee client’s portfolio includes UNICEF, Social Welfare Department, Bureau of Statistics, Government of the Punjab, and Service Sales Corporation. Developing 360-degree marketing campaigns for clients. Head hunting for tenders, bidding process to pitch price to acquire new clients.Clearing Account Receivables and Payable of clients. Coordinate with vendors for services to meet client’s requirement

Lahore

• Successfully handled product portfolios of Asian Foods, Murree Brewery, Engro Foods and Pharmaceutical sector.• Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.• Plan, execute and evaluate ATL and Digital Marketing activities for the company.• Coordinating and maintaining a strong relationship with clients and media agencies to facilitate properly.• Developed innovative and targeted collateral to support overall branding objectives.• Proposing segments for marketing activities and giveaways to retain existing and new clients to strengthen the company's product and business life cycle.•Monitoring the effectiveness of marketing campaigns.•Accountable and responsible for marketing intelligence in specific areas with respect to Market Push and Pull strategies.•To organize trade marketing events for retailers and dealers’ network to gain new insights for business leads.•Establishing a communication fit by creating a healthy liaison between clients and internal departments.•Updating and coordinating market intelligence data; proposing strategies to senior management.

Lahore

Coordination for production of ATL marketing materials and arrange effective distribution. Handled ATL marketing related activities of the assigned stations. Successfully executed Political Election Campaign 2013 with the highest revenue of PKR. 100 Million among competitors.  Assurance of accurate media coverage of marketing department countrywide for client’s events and promotions.Maintaining a relationship with external agencies, companies and other marketing groups to facilitate the broadcast.  Briefing designers to devise creative concepts and source relevant images for ATL marketing communications and monitoring competitors ATL activities. Responsible to monitor Dunya social media page and competitor’s social presence.  Develop Air Time Schedules for clients and market research for new business intake. Coordinate deal agreements with company’s superiors and clients for ballistic operations.  Work closely with production team to ensure the quality of adverts.  Coordinating and managing the company’s internal and external communications Providing detailed reports on airtime plan, drop age of E-ads from Commercial Transmission Schedule to clients.

Lahore

Responsible for branding - Market Research to meet new horizons and gain competitive advantage in the local and international market  Work closely with advertising agencies to make National Outreach Program marketing awareness ATL, BTL campaigns effectively.  Provided presentations in Kasur and other districts, successfully inducted quality minds in NOP. The assistance of management in IMC plans, managing BTL adverts for NOP marketing. Socially connected with target market for updates and upcoming reviews and activities about the targeted product via FB, Twitter, and Youtube. Coordinate with marketing groups for rates to facilitate functions properly and in a timely manner. Providing a weekly status report to the director about the milestones assigned. Communicating and coordinating with different marketing groups for proper execution of ATL and BTL activities

Worked with different departments to market and create awareness for "National Outreach Program" and "Scholarships Programs" with a better vision and crystal clear process in the mind of the defined target market.

Executive Master Of Business Administration, Cgpa: 3.764

Network And Its Deployment, Computer Systems Networking And Telecommunications, A

Course Completion Certificate Assessment and Strengthening Program AID E - Learning by USAID

Professional Communication Skills, Corporate Communications, A

Inspired by Ms Rabia Nafees Shah (Professional Communication Instructor at LUMS) I have given a stand on a tribute to teachers by making.

Audit, Human Resource Management/Essentials Principle For Marketing

Audited Courses HRM and Principles of Marketing

Bachelor Of Business Administration (Bba) Hons, Marketing/Marketing Management, General

Activities and Societies: Attended Synergies Business Case Study Competition 2011 at LUMS. Attented Human Resource Conference 2011.