Sanjana A. Email & Phone Number

Dubai, Ae

Dubai, Ae

Dubai, United Arab Emirates

Toronto, Ontario, Canada

Experienced Licensing Specialist with a background of working in fashion, home and toys industry. Passionate about retail, E-commerce, Marketing strategy , Entertainment, Co founder - ENKI Design Solutions Inc.

Toronto, Canada Area

Accounts Managed - Canadian TireLoblawsShoppers Drug martHBCMastermindCostcoClaire’sRed AppleKey skillsStrategic planningNegotiationStrategic SalesAccount management Product developmentRange planning Assortment planning Return on investmentfinancial planning

Dubai

•Handled the toys, back to school, publishing, live Shows and tech categories for the regional market •Liaised with the licensor on all matters of marketing and brand representation regionally•Conducted 3 annual brand summits for Warner Brothers’ local licensees and presented annual brand updates to over 200 attendees •Commercially negotiated as well as closed contract deals while successfully achieving expected minimum guarantees and royalties from the licensees•Strategically… Show more •Handled the toys, back to school, publishing, live Shows and tech categories for the regional market •Liaised with the licensor on all matters of marketing and brand representation regionally•Conducted 3 annual brand summits for Warner Brothers’ local licensees and presented annual brand updates to over 200 attendees •Commercially negotiated as well as closed contract deals while successfully achieving expected minimum guarantees and royalties from the licensees•Strategically built relationships with all retailers as well as other consumer products entities by ensuring right product placement through in store retail cross promotions, for example during the movie campaign launch of during Batman Vs Superman in Feb 2016•Yearly visits to the international trade fairs such as Brand Licensing Expo (London) and LIMA (Las Vegas), Nuremberg Toy Fair (Germany) to strategize with licensor partners Show less

Dubai

•Categories managed include girls toys, pre school and baby, costumes and roleplay for 65 ‘Hallmark’ Stores and 7 ‘The Toystore’•Prepared weekly, monthly and quarterly sales reports and conducted margin analysis to ensure profitability•Planned and monitored daily cash spent and achieved increased profitability of 30% for the girl’s category for 2012-2013•Conducted stock intakes and managed timely store deliveries, retail pricing, promotions and periodic markdowns •Coordinated… Show more •Categories managed include girls toys, pre school and baby, costumes and roleplay for 65 ‘Hallmark’ Stores and 7 ‘The Toystore’•Prepared weekly, monthly and quarterly sales reports and conducted margin analysis to ensure profitability•Planned and monitored daily cash spent and achieved increased profitability of 30% for the girl’s category for 2012-2013•Conducted stock intakes and managed timely store deliveries, retail pricing, promotions and periodic markdowns •Coordinated with vendors and marketing team to ensure brands had good visibility in store with innovative and eye-catching branding and signage as well as promotional activities to increase performance and sales conversion •Coordinated daily with vendors and inhouse logistics team to ensure smooth and timely delivery of products in store •Analyzed consumer buying patterns through weekly competitor analysis, store visits and price check •Visited annual Hong Kong Toy Fair, Nuremberg Toy Fair (Germany), Kind and Jugend Fair Cologne (Germany) Show less

Dubai

•Managed ‘Bayti’ and ‘Woolworths’ buying calendars from all the international vendors •Coordinated with the merchandise team on weekly stock allocation, sales & markdowns •Prepared weekly reports and conducted vendor margin analysis for the top management •Negotiated purchase price and prepared seasonal purchase orders from vendors•Coordinated with the logistics department on smooth supply chain process & stock intake•Researched and built business plans for potential brands… Show more •Managed ‘Bayti’ and ‘Woolworths’ buying calendars from all the international vendors •Coordinated with the merchandise team on weekly stock allocation, sales & markdowns •Prepared weekly reports and conducted vendor margin analysis for the top management •Negotiated purchase price and prepared seasonal purchase orders from vendors•Coordinated with the logistics department on smooth supply chain process & stock intake•Researched and built business plans for potential brands such as Cotton On which then went on to become a Franchise brand under Sharaf Retail Middle East •Visited the fairs Ambiente (Germany), Maison et Object (Paris) for sourcing new potential vendors Show less

Dubai

•Assisted the seasonal range planning of men’s, ladies and teens for ‘Lee Cooper Denim’•Prepared sample ranges for the collection before 'Buying week' where a presentation is made to all the retailers to confirm requirements and quantities of the styles to purchase •Weekly management reporting on sales performance and intake and closing margins •Coordinated with logistics department on imports and also allocations of stocks to other regions •Managed 23 vendors across South East… Show more •Assisted the seasonal range planning of men’s, ladies and teens for ‘Lee Cooper Denim’•Prepared sample ranges for the collection before 'Buying week' where a presentation is made to all the retailers to confirm requirements and quantities of the styles to purchase •Weekly management reporting on sales performance and intake and closing margins •Coordinated with logistics department on imports and also allocations of stocks to other regions •Managed 23 vendors across South East Asia, India and Pakistan•Negotiated style wise prices with vendors to attain optimum target cost •Attended the Hong Kong Fashion Week (January 2008) to source new factories and also visit existing vendor factories Show less

Masters In Fashion Marketing And Merchandising Management, Buying, Brand Management, Merchandising, Marketing

Activities and Societies: Project undertaken within ‘SPLASH’ - July - Aug 2007 Month long project in the ‘Lingerie & Nightwear’ category.

Bcom, Marketing And Finance