Responsible for the summer and spring recruitment of new council members and for organizing the engagement calendar and social events. Dedicated to fostering an inclusive and diverse culture through effective event management, ensuring that all activities promote a welcoming and supportive environment for all members.

Managed content creation for the Communication Council's social media channels, leveraging Instagram Analytics, CapCut, and Canva. Produced both short and long-form videos and crafted digital graphics in line with branding standards. Designed promotional materials showcased around Moody College and covered various events to highlight activities and engagements.

Responsible for planning weekly social media posts, aligning content with Alpha Phi values, ensuring representation of diversity among 300+ members, and fostering inclusivity and genuine sororitybranding.

Contributed an average of $40,000 in sales monthly, showcasing both customer service andadvertising skills, utilized Google Analytics, advertising data, and Instagram to enhance the business’s social media presence, assisted the creative director in event planning incl. monthly photoshoots, annual modeling contest and pop-up runway shows.

Played a key role in establishing and promoting the new gym in Frisco, collaborated with sponsors and premium partners to creatively promote the businesses on both Facebook and Instagram, worked with vendors and retailers to promote the gym as well as create brand videos for select partners, contributed to daily posts and thrice-weekly live sessions significantly growing Crunch Frisco’s following.