As a Branding Strategy & Business Analytics Extern at Beats by Dr. Dre within the Consumer Insights division, I spearheaded comprehensive customer research initiatives, analyzed vast datasets, and delved into the revival of over-the-ear headphones. My focus extended to understanding the preferences and behaviors of Gen-Z concerning headphones. We understood these themes by employing sophisticated regression analysis techniques. Integrating these findings, I culminated my efforts into a final presentation, wherein I used data analytics and strategy to turn to actionable insights. #ConsumerInsights #DataAnalytics #BrandingStrategy