I joined Pivotree through the acquisition of Codifyd in 2022. Codifyd(2017-2021) became an SBU of Pivotree as part of the acquisition.Pivotree designs, builds and manages digital platforms in Commerce, Data Management, and Supply Chain for over 250 major retail, branded manufacturers and distributors globally. Pivotree’s portfolio of digital products, managed and professional services provide enterprise customers with end-to-end solutions to manage complex data (structured, unstructured, transactional, master and streaming) along with ongoing support from strategic planning through platform selection, deployment, and hosting across the enterprise data management and commerce stack.Headquartered in Toronto, Canada, Pivotree is recognized as a Great Place to WorkⓇ and a high-growth company, with offices and customers in the Americas, EMEA, and APAC.

Venture backed advanced analytics enabled Enterprise SaaS company, ncyclo provides cross channel algorithmic attribution and media buy optimization recommendations. Backed by a strong Management team and domain experts with PhDs in marketing research and data science our attribution results are combined with behavioral targeting and pattern based buying signals to help leverage Omni-channel experiences. Our software plugs into the programmatic media buying ecosystem (DSPs, DMPs, Ad Exchanges and Networks) and helps direct response brand marketers and digital first agencies in the retail, ecommerce, CPG, Telecom, Insurance, travel and other considered purchase businesses to make informed media buys through attribution driven metrics.Responsible for Fund raise, Strategic Sales($1 Million and early adopters),Marketing Strategy & Planning, Demand & Lead Generation, Strategic Partners & Relationships. Drive business development, product commercialization, design thinking, product roadmap & positioning. Featured expert on Advanced analytics & Digital Commerce.

LoudCloud was acquired by Barnes and Noble, Inc.Venture backed Predictive Analytics Enterprise SaaS company. I was part of the executive management team at LoudCloud, wore multiple hats and was deeply involved in product development, management, sales and marketing, recruitment of the core management team, investor pitches and raising capital for the company. As VP of Sales responsibility included individual contribution, sales team management and building a demand generation engine partnering with Marketing.

I was recruited into the fast track management program of the $100 Billion TATA group straight out of business school. This program called TATA Administrative Services (TAS) is one of the most prestigious employment brands in India. I worked with two of the leading companies in the Information Technology sector of the conglomerate where I spent eleven years in several roles spanning sales, business development, account management, practice leadership and general management responsibilities including independent P&L.TATA Consultancy Services - Part of the core team that setup the E-Business horizontal group for TCS in the areas of e-Commerce, Business Intelligence and packaged application implementation selling into Fortune 1000 companies. Lead strategic account management, service delivery and business development initiatives for the E-Business group for Western US. Initiated multiple new relationships during this period ,responsible for achieving revenue and profit growth, account planning, lead generation and qualification, conducting business issue discovery, articulating and presenting the value proposition, developing business case/ROI, facilitating sales closure, and leading contract negotiations.TATA Interactive Systems - Established and grew the commercial division (Fortune 2000 customers) in the US West Coast by acquiring customers across multiple industry verticals..