Saba Khan, Mba Email & Phone Number

Canada

Calgary, Alberta, Canada

- Conducted weekly product launches, ensuring seamless integration of new menu items onto the Shopify storefront- Strategically updating content for weekly email marketing flows to enhance customer engagement and retention- Managed and optimized customer subscriptions through sophisticated third-party app automations, ensuring accuracy and efficiency in subscription processes- Conducted strategic influencer outreach, cultivating partnerships to boost brand presence.- Collaborated closely with influencers to define and meet deliverables, focusing on the creation of engaging user-generated content- Drove content strategy and creation for the company’s TikTok page, consistently producing high-quality material to bolster brand identity and audience connection

- Boosted return on ad spend by 20% through leveraging customer data to improve KPIs of marketing campaigns and in turn reduced cost per click by ~30% down to an average of $0.09- Designed marketing assets with Adobe Suite for mobile and web through Facebook ads manager explaining product benefits and deployed it via multiple marketing channels to drive brand awareness up by 50% in UK and Australia- Optimized FoneBuddi's video advertisements to be 60% more engaging by collaborating with the founder resulting in a 40% increase in web traffic- Revamped Shopify product page layout after conducting A/B testing with product reviews which led to a 10% decrease in bounce rate- Executed retargeting and lookalike audience campaigns leading to a 15% increase in sales

Toronto, Canada Area

- Performed a gap-analysis to identify potential locations across Canada to place 150 FedEx Authorized Ship Centers in order to increase FedEx presence while simultaneously increasing overall customer satisfaction through improving access to pick-up and shipping locations- Collaborated across the company and developed an end to end customer journey process map for domestic and inbound shipments. The process map was immediately adopted company-wide to identify customer pain-points and improve overall experience and satisfaction- Analyzed a sample of 100 call center phone calls and collaborated with the eCommerce team to add necessary information on FedEx.ca resulting in lower costs by redirecting at least 50% of customer traffic to the website instead of the call center- Conducted a usability study with two other members of the digital access marketing team to experiment with a kiosk-style shipping assistant to be potentially launched at FedEx shipping centers

Toronto, Canada Area

- Remotely recruited and managed a team of approximately 60 financial sales representatives in the U.S. market (Columbus, Ohio, and Roanoke, Virginia) market to fulfill a partnership agreement between SDI Marketing, Kroger, and US Bank- Increased revenue from Columbus and Virginia markets by approximately 30% in two months through selectively recruiting eight highly-talented individuals- Identified and resolved inefficiencies such as high labor costs by recognizing patterns and trends in market data for various regions in the U.S. market- Designed bonus structures to be implemented across the U.S. as an incentive for representatives to further increase revenue- In a separate project, collaborated alongside the VP of Strategy and Insights on a corporate strategy project involving the FIFA World Cup (2020) to strategize a plan to make SDI Marketing the leading marketing agency for football (ongoing)

Dundas, Ontario

Hamilton, Ontario, Canada

Master Of Business Administration - Mba, Business Administration And Management, Marketing

Honours Health Studies Minor In Business

Activities and Societies: Member of McMaster Muslim's Student Association

Education record