Saba Aga Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Dubai

  Managing a product portfolio worth $50m, generating a profit of 30% (approx.) annually. Developing Key insights, drive market strategy, analyse market trend to understand consumer requirements, anticipate threats and recommend response to competitive activity for the category. Build a short and long-term business plan based on product and market mapping for the category that addressed product holes.  Managing the product portfolio by reviewing the product life cycle to ensure… Show more   Managing a product portfolio worth $50m, generating a profit of 30% (approx.) annually. Developing Key insights, drive market strategy, analyse market trend to understand consumer requirements, anticipate threats and recommend response to competitive activity for the category. Build a short and long-term business plan based on product and market mapping for the category that addressed product holes.  Managing the product portfolio by reviewing the product life cycle to ensure an efficient and profitable Product offer for the brand and category. Setting the prices for all the SKUs across channels and markets in accordance with the assigned gross profit targets.  Increased the Core collection% from 6% to 30% by building a more relevant product offer. Growing the brand by Innovating and launching new products and promotional SKUs based on market trends and consumer needs, contributing to 30% of the total brand sales. Developing the operational marketing global launch pack and promo calendar for all new products using the appropriate marketing tools. (i.e.: Selling story, goodies, brochure, catalogue, video, cat man, POSM, Press pack, regional communication campaign). Providing Regular trainings to the Country Marketing Managers on core features of the products to highlight strategic advantages towards competitors. Managing the branding and category layout for client showrooms and specialty stores across GCC. Reporting and Management• Directly Reporting to the Marketing Director• Managed 1 intern/ Category Coordinator Show less

Dubai

• Assisted Category Managers in achieving the target Novelty Time to Market of 75% in 2014 by managing day-to-day operational aspects of the project which led to incremental sales of $3 million.• Developed new reports and templates to track and analyse the Sales performance and profitability of Categories across different business units and entities.• Prepared launch kits, product plans and road maps as per the launch plans designed by the Category Managers for 2014.

Dubai, Uae

• Sourced, Developed and maintained relationship with New and existing suppliers to develop various products through collaborative approach. Define the product/business strategy of the brand, its pricing and analysis, and perform ongoing business analysis to drive the brand performance. • Analysed market trends to address business opportunities and issues, and to set the brands’ annual objectives, strategies, positioning, tactics and measures.

Dubai, Uae

Monitor and report on inventory and sales activities to management and to suppliers. Handle the tasks of monitoring market trends and overseeing advertising and marketing activities. Responsible for ensuring that the right message for the product and services are delivered to the customers.

Certification, Digital Marketing

Masters Of Business Administration, Marketing & Finance, 3.95/4.0

mba in finance and marketing bba in finance

Master Of Business Administration (M.B.A.), Marketing, 3.8

Bachelors In Business Administration, Marketing & Finance, 3.8/4.0