Saba Ali Khalid Email & Phone Number

FORD and KIA Activation in partnership with MLSE- Deliver key messages for current, top of the line car displays for Ford at Scotiabank Arena and KIA at BMO Field at seasonal Toronto Raptors, Toronto Maple Leafs and Toronto FC games respectively- Report thoroughly post-event for strategy, lead generation, tracking of inventory and on-site logistics- Supervise team of brand ambassadors and flow of activation- Collect data using Limelight for consumer feedback such as demographics and competitor brand information in exchange for a chance to enter contest- Provide support in live-event set up and staff for exclusive VIP events, street team activation and charity tournaments- Assisted in-office for Ford x WE Scare Hunger Program, calling dealerships to connect about program details

Toronto, Canada Area

- Educated consumers at various festivals on the summer tour for the Problematic Drug Use: Know More campaign by Health Canada- Facilitate participation in activities at the booth to raise awareness specifically for opioid crisis- In-office administrative support for Health Canada campaign creating routing schedule for events, cold-calling organizations and email confirmation as part of outreach to gauge interest in upcoming program- Assembled poster kits for campaign to ship across nationwide

- Precisely track consumer information for an ongoing incentive program called Home Energy Conservation program- Assist with Enbridge Energy Expert Tool for consumer to develop better understanding of an audit

Toronto, Canada Area

- Promoted sales of Presto cards at all the new TTC subway stations that were part of the TYYSE extension- Assisted customers with purchase of preloaded cards and transaction using a Moneris device- Gauge receptivity towards Presto with daily reporting, accurately tracking sales, on-site inventory of preloaded cards and feedback to provide back to client- Educated visitors, talking in-depth about Metrolinx twenty five year Regional Transportation Plan at EDIT- Showcased Metrolinx interactive virtual model with various transit systems at the Royal Winter Fair with major branding collateral displaying new logo and design- Captured content for social media marketing using hashtag pertaining to the activation

In an administrative role, collaborated with the experiential team to create and execute multiple event plans for a full-service agency focusing on multicultural marketing- Created and managed project plans for various marketing and event campaigns- Coordinate events, tradeshows and meetings by identifying and assembling requirements, developing schedules and establishing contacts- Handled client budget reports, contracts, legal documents and media files confidentially- Provided administrative support to each member of the events and PR team as needed- Compiled statistical reports as part of research to share with client for marketing campaigns or proposals- Drafted requisition forms and invoices for event staff, vendors, logistics and media- Worked closely with VP of Business Development to improve data system, working efficiently on Salesforce to gather information on current clients and procurement of prospective event sponsors- Managed data entry and insights for social media and website using Hubspot

Mississauga

- Gathered data on viewership habits and favourite television shows as part of campaign- Conducted surveys to maintain a manual draw for contest onsite - Captured content for social media marketing