- Collaborated and created in-person campaigns related to Nestle Career opportunities at LUMS- Social media and online branding for the Nestle Management Trainee and Nesternship program with 800+ applicants

Project: ‘Employer Branding for X-Sell Academy Program’- Conducted comprehensive analysis to pinpoint key strengths of the program, strategically leveraging them to engage and resonate with target audiences across diverse social media platforms- Implemented meticulously planned online and offline branding strategies, leading to a 10% surge beyond the initial targetProject: ‘Diversity & Inclusion Project’- Methodically assessed pertinent issues to identify potential areas for advancing Diversity and Inclusion (D&I) initiatives within the workplace- Collaborated with team members to craft a comprehensive playbook tailored to enhance Line Manager skills and deliver other targeted trainings, resulting in an upsurge in annual psychological well-being scores across the officeProject: ‘Career Mapping and Skill Enhancement’- Effectively facilitated vertical, horizontal, and cross-functional career advancement opportunities for over 60 employees, enabling seamless transitions within the organization

- Successfully conducted the Induction for 150 new onboarding members of the LUMS Entrepreneurial Society- Responsible for conducting skill-building workshops, successfully executed “Legal inner-workings of Start-up” and the “The Power of Influencers” with 100+ students - Organized a personal effectiveness workshop in collaboration with Franklin Covey- Hosted 150+ delegates at the Global Hult Prize Conference to explore innovative ways of achieving UNSDGs

- Brought in a record-breaking 112 teams for the society’s mega-event. The event being held online had posed problems of people not registering and making payments. Our task was to ensure we cross the 100 teams mark to prevent significant losses. We responded by doubling our promotional efforts as well as introducing discount schemes and making use of campus drives- Introduced the first-ever society’s magazine, The LES Minutes, which included insightful articles that proved to be a lookback at the society for the previous year- Introduced the first-ever newsletter for the flagship event, YLES, called The YLES Daily. This proved to be an effective way to bridge the gap between the host team which was in-person and the delegates who were online- Successfully managed a team of 13 managers, who all proved to be intellectual and hardworking adults and have found their way into several different departments of society

- Efficiently moderated the LUMS Entrepreneurial Society’s flagship event, Young Leadership Entrepreneurial Summit, and received the ‘Moderator of the Year’ award- Successfully handled all the digital marketing campaigns for the society and managed to obtain a total of 100 registrations for the first online version of YLES. All the managers were occupied during the time and there was a need for internal society members to take the lead- Effectively dealt with registered delegates and facilitated their registration concerns

- Effectively managed 70 students in the course Introduction to Political Science - Collaborated with Academic Writing Lab for the MLA and APA citation workshop

- Effectively acquainted myself with the Success Factor and SAP software - Redesigned profiles for over 150+ employees on the software- Created day-wise interview schedules for the applicants of Islamabad, Lahore and Karachi- Responsible for the smooth onboarding of 200+ employees - Participated in the re-branding of the FFBL as a whole, by working on their LinkedIn, Facebook - Assisted in arranging regular workshops to maintain high productivity levels, for e.g., ‘Excel Workshop’ and ‘Graphic Designing Course’

- Managed the recruitment for 40+ on-boarding members - Handled motivational activities like Women Support Group for International Women’s Day- Handled the negations and talks with other societies for performances at their social events

- Received medical training from well-known opticians and facilitated over 50 patients by applying eye drops to them- Assisted senior opticians in the Snellen Test for the patients