• Craft marketing plans aligned with Middle Park’s unique marketing challenges to reach both the local rural community and tourists.• Collaborate with cross-functional teams to ensure consistent branding across all channels, enhancing brand recognition and positioning Middle Park Health as a leading healthcare provider in the region.• Develop and delivered engaging educational materials using multimedia platforms, furthering patient awareness of available services, facilities, and treatment options.

• Manage the creative process in developing B2B and B2C advertising campaigns, marketing collateral, and social media content for clients, including Nickelodeon, Hylands, CBRE, Hasbro, Aspira, Heal the Bay, Merck, Spotify, and Middle Park Health.• Create and maintain brand identities based on the client’s ideas, goals, and objectives.• Drive operational standard methodologies to set up projects and teams for success.• Hire and manage developers to create cohesion between client’s development and design needs while enhancing customer UX/UI experience.• Lead and develop high-performing creative team of designers, illustrators, and production artists, fostering an environment of innovation and collaboration resulting in an increase in overall design quality.• Spearheaded and successfully delivered 5 concurrent projects with cross-functional teams, external vendors, and contractors; achieved an average of 20% reduction in project delivery time through streamlined processes and improved collaboration.• Fostered and nurtured client relationships, resulting in a 20% increase in repeat business and a 15% growth in overall revenue through strategic account management and tailored up-selling initiatives.

• Orchestrated the development and launch of Outthinker’s brand identity, including logo design, visual assets, and website; positioned the company as a market disruptor and captured 25% increase in website traffic.• Produced visually striking illustrations with clever imagery, effectively capturing Outthinker’s cutting-edge perspective in an executive-level strategy workbook.• Identified and capitalized on emerging design trends, leveraging responsive design principles and interactive UI elements.

• Orchestrated the development and launch of Outthinker’s brand identity, including logo design, visual assets, and website; positioned the company as a market disruptor and captured 25% increase in website traffic.• Produced visually striking illustrations with clever imagery, effectively capturing Outthinker’s cutting-edge perspective in an executive-level strategy workbook.• Identified and capitalized on emerging design trends, leveraging responsive design principles and interactive UI elements.

• Composed all print and digital collateral, ads, and signage for nationwide KB Home divisions.• Aligned with Account Representatives and Art Directors to ensure seamless integration of design elements.• Conducted comprehensive quality checks on all outgoing media content, delivering brand standardization company-wide.

• Produced visually captivating graphics for top pharmaceutical brands including Abilify, Orencia, Plavix, and Erbitux, consistently surpassing client expectations and driving brand recognition through impactful design elements and innovative visual storytelling techniques.• Ensured brand consistency and compliance in the pharmaceutical and healthcare industry by skillfully designing and producing effective marketing materials, including POA guides, brochures, POP displays, duratrans, trade show displays, and other collateral, resulting in increased brand recognition and sales growth.• Implemented comprehensive brand identity strategies for Baraclude, Orencia, Erbitux, Plavix, Avapro/Avalide, and Abilify, modifying existing brand guidelines and developing new guidelines where none existed.• Coordinated with global teams with design work overflow (UK, SP, and FR).• Orchestrated seamless collaboration across departments including Account Executives, Traffic, Pre-Press, and Print Buyers to swiftly troubleshoot projects, ensuring timely delivery and exceeding client expectations.• Completed training courses to stay current with industry trends.

• Developed and executed a comprehensive online branding strategy, generating a 40% increase in website traffic.• Developed and implemented diverse templates for K-12 online textbooks covering all subjects, resulting in a 25% increase in user engagement.• Guided web developers in improving UI/UX for online courses, implementing streamlined workflows and intuitive design elements, resulting in a 30% decrease in user error rates and a 20% increase in course enrollments.• Collaborated closely with copywriters and Marketing Directors to align messaging and visuals across all marketing touch-points, resulting in a cohesive brand identity and brand recognition.

• Designed and redesigned University web sites; designed logos, using Adobe Illustrator and Photoshop; and converted Photoshop documents to HTML, using Macromedia Dreamweaver.