In the past years, my work as an independent designer has significantly contributed to the branding efforts of some companies. These organizations sought to enhance their brand identity without the overhead costs associated with large agencies or the complexities of establishing an in-house team. Through targeted interventions, I have assisted them in addressing branding issues while fostering a sustainable, powerful, and recognizable organizational identity.✣ Consultation and collaboration in developing the brand identity efficiently based on Interbrand standards✣ Design consistent and cohesive visual identities and banding materials based on the core components of the organization and business, along with guidelines and brand books✣ Development of innovative visual languages with graphic styles and motions✣ Lead visual design teams, workflows and projects end to end

With a 70% market share in hoods and a growing presence in the oven and sink markets, CAN is one of the established companies in the home appliance industry that has raised the bar in design and manufacturing quality with each new product.The new and youthful management of CAN has been working to enter new market segments by establishing an innovation center in 2018, developing new brands and products in which I have also participated in their branding.✣ Active collaboration in developing the employer brand by optimizing the design of the office space and creating gift packages for employees✣ Supervise outsourced design projects and external contractors✣ Write the screenplay and supervise the production of a video documenting the manufacture process of in-demand ventilators during the COVID-19 pandemic✣ Design of a visual identity package and branding items for new brands in the group such as LOGRANO and CAN Innovation Center named Smilinno✣ Visual development of existing brands such as CAN and GARDENIA by creating color palettes, icons, patterns and packaging uniforms

TSP Holding, with its three main companies FAB, SUNIR, and Sarcheshmeh, which were active in the different industries, had a wide and diverse range of activities in the business space; from in-depth market studies for foreign investors to consulting and managing large engineering and construction projects in the power generation, oil and gas, and railway industries, which were carried out with the help and presence of powerful European partners such as Perkins, Deutsche Bahn, and F.A.G. Before the suspension of a significant portion of these companies' activities due to the tightening of sanctions, we advanced various projects by establishing a branding unit, and a form of this collaboration is still ongoing.✣ Contribute to identify branding needs specific to each company based on the nature of their activitiesRevise the corporate identity of companies according to the new brand architecture with minimum changes✣ Design and ensure quality oversight on the implementation of all branding materials for each company, from stationery and promotional gifts to websites✣ Development of the exhibition attendance plan for companies, overseeing the design and execution of booths in accordance with exhibition regulations and the brands of suppliers✣ Managment of branding projects for two foreign supplier brands in Iran according to guidelines or under the supervision of each brand's marketing unit

Digikala, the most successful startup in Iran, has played a significant and undeniable role in establishing standards for online shopping and promoting the culture among Iranians. One of the key factors that contributed to this success was the creation of a content production department, particularly the video production team known as Digikala TV. During the collaboration of our four-member team, this unit evolved into an independent department with a routine production schedule, laying the foundation for what is now recognized as Digikala Mag.✣ Conveying the importance and necessity of documentary content (instead of showing official product videos) to Digikala managers✣ Effective collaboration in planning a routine video production program for Digikala TV ✣ Production of motion packages for dividers, transitions, and video titles ✣ Creation of over 20 motion videos ranging from 1 to 15 minutes on various topics and products✣ Accompanying the technical team to set up and equip a professional studio for photography, recording and film and video production

Jenab Design is a renowned and leading graphic design studio established by Bijan Jenab, a prominent second-generation graphic designer in Iran. Several major and well-established brands are clients of this studio.✣ Execution of designs by Bijan Janab, such as the packaging for the Shadli and catalogs for Azaran Plastic✣ Edit, retouch, and color correction of many photos used in print projects

Mabna Studio participated in the post production process of many television and film projects. As an intern and then junior VFX assistant, I worked with Mabna Studio in some projects.✣ Collaborating in the rotoscoping and composite team in the Mukhtarnameh television series visual effects project✣ Collaborating in the rotoscoping and composite team in the Balaban film visual effects project✣ Collaborating in the rotoscoping and composite team in the Time Bandit film stereoscope project under the supervision of the foreign technical team