Sab Ahmad Email & Phone Number

Rotterdam, South Holland, Netherlands

Zurich, Switzerland

Reporting and marketing materials responsibility for nine (sustainable) Thematic, Impact & European strategies. Committee lead and project manager.

Zürich Area, Switzerland

For two ventures, researched market to build business case. Sized opportunity to determine priority of launch markets. Developed revenue simulations to understand sales requirements, profitability and prioritise revenue streams. Launched a prototype website, tested the target market and identified strategic partners. For a third US based company active in the solar technology (Ultrasolar), engaged with stakeholders to built a project plan from manufacturing to delivery, improved an existing sales presentation, prepared investment proposals and pre-pitched investors for a series C funding. Seed investor in a COVID related medical research (pending journal publication).

Zürich Area, Switzerland

Inception to delivery of a cross-functional, agile initiative to digitalise training. Designed, tested, developed and implemented the global tool alongside building its maintenance capability (budget $1M). Accountable for cost, quality, user experience and stakeholder engagement:Conducted customer journey workshops in all markets, analysed legacy processes to scope project and roadmapBuilt and launched a prototype to collect data and set platform targets for evaluationTested 40+ platforms, negotiated vendor contracts and led IT deployment of toolsSet-up a Steering Committee and led it to align on new workflows, tech, and change managementDetermined success KPIs, created Tableau dashboards and built go-to-market communications planTrained 25 SMEs on new tools and coached them for autonomous delivery in their updated rolesShortened training of new-starters from more than 4 weeks to less than 1 week Launched 30+ trainings within 8 months reaching more than 500 users worldwide Achieved adoption rate >90% (vs 80% target) across assigned marketsReduced process errors by upto 50%, significantly increasing marketing campaign quality

Zürich Area, Switzerland

Led project and operations to launch multichannel marketing and sales tactics. Partnered with sales and marketing to deliver superior customer engagement in 5 markets (CH/AT and BeNeLux). Ownership of the production, launch and coordination across teams:Partnered with Sales, Marketing, IT, Legal and Medical teams to launch tactics in compliance with local regulation and plansCoordinated teams and liaised with external suppliers for timely go-lives within agreed budgets and timelinesReported analytics, wrote business requirements to developers, performed user access testing (UAT) and improved UXLaunched ~120 digital tactics (website, IVA, emailing) across 4 markets and 4 therapeutic areasBuilt a website template reducing time to launch from 2 months to 2 weeks, and reduced external costs by 90%

Zürich Area, Switzerland

Mobile Adtech. Promoted from Operations Manager. Led programmatic campaigns, developed sales operations and processes. Accountable for the planning and booking of inventory, campaign pricing, tracking and profitability across EU/US/APAC:Conceptualized, implemented, ran, and monitored mobile advertising campaigns within allocated geography and target client baseOptimised conversion rates by implementing tracking, mapping journeys and recommending UX improvements Identified new business and margin opportunities and created sales concepts to target client offeringAdvised sales team on pricing and expected margin, built a tracker to estimate profitabilityCreated weekly analytics reports and led special client requests with engineering team Delivered key metrics and reporting to internal teams and clients Increased CTRs to an average of ~1.5% up from 0.2% with A/B testing and publisher selectionBuilt a tracker to forecast inventory and increase profitability across US and Europe markets

Geneva Area, Switzerland

European brand strategy and project execution on the Pledge brand ($200M). Accountable for tracking brand performance in EU top 5, leading optimisation projects and NPD analyses:Led a global rationalisation project affecting 150 products across 35 countriesCoordinated agencies, sales, legal, R&D and manufacturing teams to approve and deliver launch elementsMonitored brand performance and recommend actions to increase sales and/or market share across EUEstimated incremental revenue opportunities from new rollouts and NPDsAchieved ~15% cost reduction in branding and packaging through SKU rationalisationLaunched a new brand identity, a new website and relaunched ~130 SKUs globally

Assigned clients: Cibavision (Novartis) and Geneva Tourism. Accountable for relations on client side (briefs, reporting, invoicing, estimates) and execution of assigned projects:Led digital projects and campaign adaptations coordinating internal teams from client brief to deliverySupported print and TV template developments, assisted filming locations client relationsResearched and educated clients on digital opportunities and web innovationsResearched target audience to support campaign strategy and brief to creative teamsLaunched 2 global websites, 1 TV and 2 print campaigns, 1 new brand identity

Austin, Texas Area

Consulting project for a global plastics manufacturer

Private Banking, Group Tech & Operations (GTO). Assisted director and team:Prepared weekly rolling forecasts and monthly financial reports for management, investigated expenses fluctuations Compiled telco contracts from all Swiss offices and digitised them into a databaseSet up and documented a maintenance process for the database

Master Of Science - Ms, Banking & Finance, 5.1

Master thesis (2022): Short selling behaviour among hedge funds and its recent developments Research project (2021): Valuation.

Bachelor Of Business Administration - Bba, Business & Marketing

Activities and Societies: Awards: Joseph Lau scholarship / Best Presenter (Business Comms) / McGill Model UN Award Exchanges: Tec de.

High School