• Using comparative approach of the market analysis for the 'Always' brand in the Kenya market, conducted an in-depth qualitative and quantitative analysis of key cost buckets & cost drivers offered by competitors and highlighted opportunity areas that would help optimize costs by 6% in total• Recommended a restructured supply chain model to SSA leadership leading to 4.5 KES in savings• Built estimated financial statements for competition using data from market measurement firms as well as internal cost extrapolations from the finance and accounting team