Saba Sarfaraz Email & Phone Number

Karachi, Pk

- Generated qualified marketing leads (MQLs) through organic strategies, driving brand awareness and engagement.- Managed all social media channels, including LinkedIn, Meta, Twitter, and YouTube, to increase followers and engagement.- Developed and executed monthly and quarterly social media calendars, aligning content with key business goals.- Compiled and analyzed monthly and quarterly social media performance reports to optimize strategies and track growth.- Monitored industry trends and competition to stay ahead of marketing innovations.- Led employer branding initiatives, including organizing internal events and collaborating with HR influencers for cross-marketing efforts.- Spearheaded email marketing campaigns, delivering weekly and monthly newsletters to engage our audience.- Authored and distributed biweekly LinkedIn newsletters, enhancing visibility and thought leadership on the platform.

Karāchi, Sindh, Pakistan

- Schedule and publish content across multiple platforms.- Manage paid marketing campaigns.- Plan and execute social media campaigns.- Foster positive interactions and encourage user-generated content.- Implement strategies to grow and engage audience.- Track and analyze performance metrics.- Prepare reports with insights and recommendations.- Stay informed about social media trends and updates.- Implement innovative ideas for enhanced presence.- Collaborate with marketing, design, and support teams.- Publish and manage website content.- Produce and publish engaging video content.

- Plan and create content calendars for social media platforms.- Craft compelling content while maintaining brand consistency.- Contribute creative concepts for social media content (videos, infographics, and emails). - Engage promptly with customers on social media, nurturing community.- Track and analyze social media interactions for valuable insights.- Collaborate with departments for seamless responses to inquiries.- Stay updated on admissions and events for content and coverage.- Support lead generation and student retention through events.- Engage with followers, manage reviews, and track performance.- Stay updated on digital trends and tools.- Utilize analytics for quantitative analysis and optimization.

- Led dynamic digital campaigns across social media, emails, push notifications & broadcasts.- Created captivating content: infographics, Reels/Videos, newsletters.- Managed synchronized calendars, keeping brand goals in focus.- Drove impactful social media campaigns, boosting brand reach and engagement.- Spearheaded strategic social media campaigns and PR efforts to amplify brand visibility, engagement, and lead generation.

Karāchi, Sindh, Pakistan

Projects:1. Aeronautical Billing (Route Navigation)2. Sales and Income Tax for the Month of December. 3. Age Analysis Report

Head Office

Projects:1. Peer Bank Analysis2. Brokers Concentration Risk Monitoring

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General, 3.29 Cgpa

-Produced promotional video ads for Menstrual Hygiene Day, Dept. of Business Admin & JUW and two Print Ads on targeted Advertisement.

Matriculation, Science, A