Saba Sarfaraz

Saba Sarfaraz Email and Phone Number

Social Media Marketing Specialist @ FORMULATRIX
Karachi, PK
Saba Sarfaraz's Location
Karāchi, Sindh, Pakistan, Pakistan
About Saba Sarfaraz

Hi there! I'm a passionate Social Media Manager dedicated to crafting impactful digital campaigns that elevate brands. My skill set is a dynamic mix of social media management, content creation, creative writing, email marketing, and a touch of SEO magic, enabling me to approach campaigns from multiple angles.As the strategist behind effective social media marketing and PR initiatives, I excel at boosting brand visibility, sparking engagement, and driving valuable leads. My toolkit includes crafting eye-catching infographics (using Canva/Adobe Express), creating engaging videos/reels, and designing enticing newsletters (via BeePro & MailChimp) to ensure your brand truly stands out.Let's collaborate and create a buzz that makes your brand unforgettable! 🤝

Saba Sarfaraz's Current Company Details
FORMULATRIX

Formulatrix

View
Social Media Marketing Specialist
Karachi, PK
Website:
formulatrix.com
Employees:
457
Saba Sarfaraz Work Experience Details
  • Formulatrix
    Social Media Marketing Specialist
    Formulatrix
    Karachi, Pk
  • The Talent Games
    Social Media Marketing Specialist
    The Talent Games Jul 2024 - Nov 2024
    - Generated qualified marketing leads (MQLs) through organic strategies, driving brand awareness and engagement.- Managed all social media channels, including LinkedIn, Meta, Twitter, and YouTube, to increase followers and engagement.- Developed and executed monthly and quarterly social media calendars, aligning content with key business goals.- Compiled and analyzed monthly and quarterly social media performance reports to optimize strategies and track growth.- Monitored industry trends and competition to stay ahead of marketing innovations.- Led employer branding initiatives, including organizing internal events and collaborating with HR influencers for cross-marketing efforts.- Spearheaded email marketing campaigns, delivering weekly and monthly newsletters to engage our audience.- Authored and distributed biweekly LinkedIn newsletters, enhancing visibility and thought leadership on the platform.
  • Habib University
    Digital Media Executive - Marketing And Communications
    Habib University May 2024 - Jul 2024
    Karāchi, Sindh, Pakistan
    - Schedule and publish content across multiple platforms.- Manage paid marketing campaigns.- Plan and execute social media campaigns.- Foster positive interactions and encourage user-generated content.- Implement strategies to grow and engage audience.- Track and analyze performance metrics.- Prepare reports with insights and recommendations.- Stay informed about social media trends and updates.- Implement innovative ideas for enhanced presence.- Collaborate with marketing, design, and support teams.- Publish and manage website content.- Produce and publish engaging video content.
  • Iqra University (Official)
    Social Media Executive
    Iqra University (Official) May 2023 - Nov 2023
    - Plan and create content calendars for social media platforms.- Craft compelling content while maintaining brand consistency.- Contribute creative concepts for social media content (videos, infographics, and emails). - Engage promptly with customers on social media, nurturing community.- Track and analyze social media interactions for valuable insights.- Collaborate with departments for seamless responses to inquiries.- Stay updated on admissions and events for content and coverage.- Support lead generation and student retention through events.- Engage with followers, manage reviews, and track performance.- Stay updated on digital trends and tools.- Utilize analytics for quantitative analysis and optimization.
  • Swag Kicks (Techstars '22, Sosv '21)
    Social Media Executive
    Swag Kicks (Techstars '22, Sosv '21) Dec 2022 - Mar 2023
    - Led dynamic digital campaigns across social media, emails, push notifications & broadcasts.- Created captivating content: infographics, Reels/Videos, newsletters.- Managed synchronized calendars, keeping brand goals in focus.- Drove impactful social media campaigns, boosting brand reach and engagement.- Spearheaded strategic social media campaigns and PR efforts to amplify brand visibility, engagement, and lead generation.
  • Pakistan Civil Aviation Authority
    Intern
    Pakistan Civil Aviation Authority Dec 2021 - Jan 2022
    Karāchi, Sindh, Pakistan
    Projects:1. Aeronautical Billing (Route Navigation)2. Sales and Income Tax for the Month of December. 3. Age Analysis Report
  • First Women Bank
    Risk Management Intern
    First Women Bank Apr 2021 - May 2021
    Head Office
    Projects:1. Peer Bank Analysis2. Brokers Concentration Risk Monitoring

Saba Sarfaraz Education Details

Frequently Asked Questions about Saba Sarfaraz

What company does Saba Sarfaraz work for?

Saba Sarfaraz works for Formulatrix

What is Saba Sarfaraz's role at the current company?

Saba Sarfaraz's current role is Social Media Marketing Specialist.

What schools did Saba Sarfaraz attend?

Saba Sarfaraz attended Jinnah University For Women, Akbar Public School.

Who are Saba Sarfaraz's colleagues?

Saba Sarfaraz's colleagues are Giana Gutama, David Charlton, Salman Mazhar, Agus Budiono, Adi Mardianto, Abid Hukama, Viki Barik.

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