Across Product, Marketing and Partnerships for Industry 4.0 and Vertical Transportation customer segments.

Responsible for setting the regional digital strategy across 9 countries for owned, earned and paid media. Monitored SEO (on-page and off-page), website content & data strategy, deploying native web shops (Magento) or 3rd party partner web shops (LazMall) to facilitate O2O journeys. Also worked on deploying mobile AR companion app and supporting video, crm and social content. Helped setup a regional sms/WhatsApp platform for post covid19 communications between sales reps and HCPs.

Responsible for pushing the digital agenda for Singapore and Philippines across B2C and B2B. Secondary remit as the CRM lead across APAC for B2C and B2B.Partnered with the business to look at current business objectives and problems and ensured that digital plans are aligned with regional focus. Developed KPIs across all channels (owned and paid media) for each campaign to ensure we have success criteria mapped out at the onset of the planning process. Worked with Digital Operations unit to program manage all aspects of the campaign - ops team brief, privacy, brand, legal, regulatory approval requests, campaign ID creation and SEO updates.Worked closely with each markets local digital champion on understanding marketing plans (NPIs, Promotions etc) and ensuring that CRM is central to everything. Helped review and deploy CRM content, ensure local countries were using the correct segments (broad and narrow) for each campaign. Provided best practices for A/B testing to be carried out to improve open rates and click throughs to ensure KPIs are met. Vendor management responsibilities across Media, Search, Digital agencies from Assessments, Onboarding all the way to ensuring campaigns are deployed on time, within budgets and optimised to ensure KPIs are met. QBRs, monthly reviews with marketing folks + agencies and mid/end of campaign reviews are also conducted.I also collaborated with our regional Business Digital Analysts on the previously mentioned KPIs as well as looked at the end to end campaign funnel to ensure that every media dollar has proper attribution across each stage of the consumer journey and that marketing efforts tie back into sales (via native eStore or eRetailers).

Responsible for local and regional digital campaigns for various brands including IHG, Royal Caribbean, Emirates. Fiji Airways, Atcore, Heineken, ANZ Bank, Philips, Johnnie Walker, Lego, and Samsung. Digital and Brand strategy planning, UX and web architecture development, project & program management of all work-streams for the agency. Responsible for on time delivery, under budget and to specifications. Liaising with offshore, internal and external stakeholders from conceptualisation to delivery. Overall responsibility to drive the digital practice within the Singapore office to become the premier digital agency partner in Singapore across Earned and Owned digital channels. Responsible for training and evangelizing digital marketing within the agency. Also leads the vendor management and partnership plan.

Responsible for developing a holistic social & digital proposition for BlackBerry in APAC. Tasked to enhance a sustainable and accountable social platform with the respective country channel marketing leads, PR & CR leads, product marketing teams and other stakeholders. Driving a clear digital strategy across social, web, mobile, developer communities etc.

Diageo is the world’s largest alcohol company. Headquartered in London and with offices across the globe.Duties: Worked in a dual role as the Lead Digital Marketing Technologist (Whiskey & Reserve) as well as the Agency Relationship Manager for Asia Pacific (APAC).Responsible for driving Diageo's digital marketing capabilities across the APAC region through the adoption of various technology solutions for use on web, mobile and social across owned, earned and paid media channels. Provided guidance to local market brand teams on digital initiatives on a holistic level as well as providing cost oversight with their various projects. Saw to various day to day activities on a number of digital marketing campaigns across the Reserve and Whiskey portfolio of brands. Projects ranged from eDMs campaigns, Banner Ad campaigns, Social Media campaigns, Brand-site maintenance, mobile applications, mobi-sites and the rollout of CMS powered sites across multiple markets.Was also responsible for agency management and was responsible for agency on-boarding into the Diageo ways of working, training them up in understanding how the Digital eco-system works, score-carding post campaign and off-boarding where required.Key Achievements: Oversaw the rollout of digital initiatives and optimization of Diageo's digital marketing capabilities across the region and ensured this all tied into the overall digital strategy. Ensured the region adopted a mobile first mentality and that all digital marketing campaigns employed an always-on digital marketing approach. Helped to introduce more understanding into the importance of web analytics, SEO and worked very closely with agency partners on enforcing best practice, digital security and compliance with the Diageo digital marketing code. This was a holistic role that comprises of relationship building, evangelism, education and governance.

irisnation is the world’s largest independently owned advertising agency network. Headquartered in London and with offices across Europe, America and Asia. Duties: Worked on numerous local and regional digital campaigns for various brands including Heineken, Tiger, Johnnie Walker, adidas, Sony Ericsson and DKNY JEANS.Projects ranged from eDMs, Banners, Tactical campaigns, Social Media campaigns, Community management, Brand-site maintenance, online newsletters, iPhone applications, mobi-sites and regional rollout of CMS sites across multiple markets.Worked as the Digital Lead on the Heineken, Sony Ericsson, Tiger and Johnnie Walker accounts. Critical involvement in the end to end process for all digital campaigns. This encompassed pre-sell, strategizing, conceptualization, vendor selection and management, oversaw application development, staging/production deployment and post-launch maintenance. Key Achievements: Was responsible for winning the APB Tiger Translate account in 2011 and was also heavily involved in all new business for digital prospects. Successfully rolled out global digital campaigns for Johnnie Walker – “Join the Pact” & “Step Inside the Circuit”.On the mobile front, successfully launched iris Singapore’s first iPhone application – Johnnie Walker’s Join The Pact app globally. This was followed up with adidas SEA’s Refresh Your Gear iPhone app.

Ogilvy & Mather is one of the world’s largest networked advertising agencies, owned by the WPP group. Headquartered in London and with offices across Europe, America and Asia. Duties: Worked on numerous local and regional digital campaigns for a string of brands including DHL, Nokia, Diageo, American Express, IBM, Unilever, Singtel, Aviva and Yahoo.Projects ranged from eDMs, Banner campaigns, Tactical campaigns, Brand-site maintenance, online newsletters, mobi-sites and regional rollout of CMS sites across multiple markets.Worked as the Lead project manager (PM) on the Yahoo! SEA account and managed 2 other PMs daily on account related matters. Had to work closely with the Business Director on scoping and planning on a program level on farming and ongoing projects.Key Achievements: Successfully launched Ogilvy & Mather’s first Symbian / FlashLite mobile application to market for Nokia’s N81 platform – N81 Episodes and Nokia 9Steps.