As CMO at Mainframe, I specialise in partnering with founders and start-ups to drive accelerated online growth. My focus spans business strategy, positioning, marketing, sales, with particular expertise in businesses with a strong social media / online component.

As Chief Marketing Officer at DeQuest, a blockchain gaming saas start-up, I led efforts to drive platform growth and forge key partnerships. Responsibilities included strategic planning, budget management, team leadership and kol collaborations. I oversaw growth campaigns, social media strategy and community engagement, while also establishing operational frameworks and scaling our internal marketing team. These efforts resulted in 20,000+ new platform users during my tenure.

During my tenure at Myth Central, my primary focus revolved around growth strategy and go-to-market advisory, with a particular emphasis on assessing the landscape and providing actionable advice for Myth's internal growth trajectory. Collaborating closely with the Mainframe team, who handled all growth marketing initiatives, we collectively achieved accelerated community growth for Myth within the span of 90 days, reaching a milestone of 10,000 users.

As Marketing Manager for the Illuvium Summer campaign, in collaboration with DeQuest, I spearheaded a rapid and impactful initiative within just 14 days. With an initial budget of $10,000, we secured an additional $50,000 from partners. Through targeted growth marketing, we generated over 1 million impressions and orchestrated a collaborative event benefiting all parties. This effort led to a significant increase of over 15,000 new monthly active players for Illuvium's Beta 2 release, highlighting our ability to execute impactful campaigns under tight deadlines.

As Marketing Manager at Industry Plant, my primary objective was to elevate clients' social media presence and cultivate engaged followings across various platforms. Through strategic initiatives, I facilitated substantial growth, achieving milestones of 0 to 1 million followers for multiple clients on Instagram, YouTube, and TikTok. Moreover, I focused on fostering deep community engagement and assisting clients in converting their audiences into tangible business revenue streams.

I focused on team development, training and enhancing customer satisfaction to drive sales. Through targeted efforts, we surpassed sales targets consistently, leading to a remarkable 250% increase in our store's customer satisfaction rating within 12 months.

Specialising in technology sales. My proactive approach to customer engagement resulted in recurring $25,000 revenue days, showcasing my ability to drive sales and contribute significantly to the store's success.