Sabastian Wee Email & Phone Number

Conway, Nh, Us

North Conway, New Hampshire

Concept, develop and execute marketing campaign strategies and messaging, social media and content strategies, digital and email marketing. Develop, curate and build relationships with media, particularly in the Northeast and Southwest regions. Provide crisis management support and risk mitigation tactics, particularly during the COVID-19 pandemic. Other duties include art directing video content and scriptwriting, and general copywriting. Develop and implement marketing, PR and content strategies for a wide range of B2B and B2C clients in industries like luxury resorts, ski areas, tourism, spa & wellness, luxury food festival, lodging properties, restaurants, nonprofits, medical care, private boarding schools, stone quarries, high-end wood flooring and even mall Santas. Primary media contact for Telluride Ski Resort until May 2020, responsible for securing and coordinating press trips, crafting and delivering story pitches and press releases, collaboration with local and regional tourism boards and maintaining media relations for the resort. Pitches focused on promoting luxury dining experiences, spa and wellness, high-end adventure activities and amenities, and lodging properties. Marketing responsibilities include: crafting and overseeing strategies for regional and flight market sales, overall campaign development, messaging and implementation.Media efforts resulted in prominent placements in all the top travel and luxury media outlets, including Travel + Leisure, Condé Nast Traveler, Hemispheres, Forbes, Wall Street Journal, Afar, Departures, Hemispheres, American Way, CNN Travel, Good Morning America, NBC, CBS and The New York Times. Latest media placement includes SKI Magazine’s 2020 Editor’s Choice (18-page spread).Combined PR and marketing campaign implementation for Telluride Ski Resort led to a 48% increase in overall resort revenue from 2017 to 2020.

Designed and copy edited content for daily paper and sister publications, developed effective headlines, worked with press to coordinate deadlines, and collaborated with editors to produce story packages. Worked with web development team to improve SEO capabilities and streamline CMS procedures for design team. Worked with leadership to develop focus groups to build strategies for community and readership engagement.

Covington, Ga.

Rebuilt visual brand of company and its print products, managed production schedule and coordinated website content with editor for all platforms. Worked with multimedia specialist to produce weekly video content. Reporting coverage included government, features, business and lifestyle stories.

Bachelor'S Degree, Journalism

Activities and Societies: The Signal and Society of Professional Journalists - Georgia State chapter. Studied journalism and film.

Associate’S Degree, Journalism

Activities and Societies: The Collegian of Georgia Perimeter College As editor-in-chief of The Collegian, I managed more than 50 students.