Abdul has more than a Decade of experience in incubating new startups. He has complete understanding of the Online Advertising marketplace, and has been a significant contributor in both business and technical aspects of Ad Serving. Key accomplishments include delivering scale and value to the stake holders.A dynamic, passionate and enterprising digital media enthusiast with well-rounded experience in online advertising, Strategic partnerships, Revenue and Media operations in India and across the Globe. Excellent ability to comprehend business objectives and offer out of the box solutions, close complex problems and demonstrate outstanding performance under high pressure and stringent deadlines. Abdul has been very instrumental in understanding the Digital Media Eco System, where He was involved in Performance Marketing, and have through understanding of Media planning, Media Operations and deriving a complete ROI out of the spends. He has aggressively worked in setting up Performance Marketing channels for various companies like Goibibo, Tradus, iYogi, Admonetize, and Orange Shark.Specialties: Optimization, Adservers, Affiliate Marketing, Performance Marketing, Media Buying / Planning, Business Analysis, and Business Operations Management, Revenue Management, Data, People Management, Team Building.