Sabeeca Ali Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, On, Canada

As a Supervisor at Mint, I managed all elements of bringing the brief to life. For client service, its crucial to balance the voice of the agency and the client, to arrive at mutually beneficial goals and KPIs. I was able to work through strategy, creative ideation, messaging, and other campaign stages as CS touches every point of a campaign. I believe in being a partner to my clients and agency team, while pushing back and asking the tougher questions when needed. Client List: Corby… Show more As a Supervisor at Mint, I managed all elements of bringing the brief to life. For client service, its crucial to balance the voice of the agency and the client, to arrive at mutually beneficial goals and KPIs. I was able to work through strategy, creative ideation, messaging, and other campaign stages as CS touches every point of a campaign. I believe in being a partner to my clients and agency team, while pushing back and asking the tougher questions when needed. Client List: Corby (Absolut, Polar Ice, Glenlivet, Kahlua, Ungava, Jameson), Nespresso, Vitamix, Hershey. Show less

Working on integrated and experiential programs from design to execution, to provide insights-led and measurement-based brand experiences that deliver results to clients. Developing and executing integrated programs to meet client objectives at a senior level Managing vendor relationships (production, venues & events, design) to meet client needsCreating, and managing budgets from proposal through to reconciliationBriefing creative teams, and a variety of… Show more Working on integrated and experiential programs from design to execution, to provide insights-led and measurement-based brand experiences that deliver results to clients. Developing and executing integrated programs to meet client objectives at a senior level Managing vendor relationships (production, venues & events, design) to meet client needsCreating, and managing budgets from proposal through to reconciliationBriefing creative teams, and a variety of production and digital partners and internal and external teams Working across multi-channel marketing: infusing PR, ditial, media, and social/influencer programs into client strategyClient Service, building relationships to deliver insights-led and measurement-based brand experiences that deliver results Managing Account Coordinators, Senior Account Coordinators, and Account Managers on a project-by-project basis Supporting leadership team with new business and competitive RFPs Client experience includes Consumer Packaged Goods (CPG), Liquor, Financial, and Tech sector Show less

Driving memorable campaigns for clients with an integrated approach to strategy and ideation.Responsible for client service and project management with a focus in budget creation and management, client communication, supplier relationships, and event planning.Duties include: recruiting and training staff, managing internal support staff, being key contact for other departments on integrated projects, day to day client management and communication, sourcing competitive pricing on… Show more Driving memorable campaigns for clients with an integrated approach to strategy and ideation.Responsible for client service and project management with a focus in budget creation and management, client communication, supplier relationships, and event planning.Duties include: recruiting and training staff, managing internal support staff, being key contact for other departments on integrated projects, day to day client management and communication, sourcing competitive pricing on program elements, budget management, Experience working with CPG, Tech, and Liquor clients. Show less

Project Management: worked on multiple clients (both CPG and Retailer) as Account Manager on experiential events with brand teamsEngaged with recruiters, production companies, on-site staff and various internal and external stakeholders to ensure success of eventsPlanned event at multiple stages – pulling research and sales data, managing staffing, building training decks and leading live trainings and webinars, on-site managementReporting: sharing program feedback and… Show more Project Management: worked on multiple clients (both CPG and Retailer) as Account Manager on experiential events with brand teamsEngaged with recruiters, production companies, on-site staff and various internal and external stakeholders to ensure success of eventsPlanned event at multiple stages – pulling research and sales data, managing staffing, building training decks and leading live trainings and webinars, on-site managementReporting: sharing program feedback and data analysis with client at various touchpoints – weekend snapshot report, final cumulative report, as well as attending all post-mortem meetings Managing the logistical elements of programs, as a joint venture between agency and Retail client - role was a hybrid of internal at agency and fully integrated into retailer infrastructure Weekly communication with key category contacts and store staff to track activation details (product orders, activation tracking grids, intraweb, etc) led to deep understanding of retailer operations Attending and leading weekly Status meetings with senior stakeholders and partners Show less

Responsible for Sales targets - managing personal and team targets to track weekly, monthly, and quarterly goals using various tools (ie - Salesforce) to ensure reporting is accurate.Communication and Outreach with National Brand/CPG vendors to sell and plan Live at Loblaw program; established strong relationships with vendors such as Reckitt Benckiser, Unilever, Mondelez, Hershey, Conagra, and many others. Managing and populating financial reports of monthly, quarterly, and… Show more Responsible for Sales targets - managing personal and team targets to track weekly, monthly, and quarterly goals using various tools (ie - Salesforce) to ensure reporting is accurate.Communication and Outreach with National Brand/CPG vendors to sell and plan Live at Loblaw program; established strong relationships with vendors such as Reckitt Benckiser, Unilever, Mondelez, Hershey, Conagra, and many others. Managing and populating financial reports of monthly, quarterly, and annual plan; providing weekly internal and external status reports to ensure top-line visibility for stake-holders and senior management at LAUNCH! and LCL. Work with Category team at Loblaw's to ensure alignment with marketing plans, building a well-rounded demo program supported by incremental floor space, flyer, reduced pricing, etc.Leading weekly internal Sales Meetings, with all business units and senior management at LAUNCH! Managing Sales Coordinator to allow for efficient daily processes. Show less

LAUNCH! plans and executes in-store sampling activations at Loblaw's banners across Canada as part of the Live at Loblaw program. As the Sales Coordinator, I was the liaison between the Experiential Marketing team at Loblaw Companies Limited and Consumer Packaged Goods (CPG) vendors listed at LCL banners. Responsibilities and Deliverables include:Communication with CPG vendors to establish most efficient and beneficial activations in-store. Coordinating scheduling… Show more LAUNCH! plans and executes in-store sampling activations at Loblaw's banners across Canada as part of the Live at Loblaw program. As the Sales Coordinator, I was the liaison between the Experiential Marketing team at Loblaw Companies Limited and Consumer Packaged Goods (CPG) vendors listed at LCL banners. Responsibilities and Deliverables include:Communication with CPG vendors to establish most efficient and beneficial activations in-store. Coordinating scheduling, activation details, asset availability, and all other aspects of booking process, with CPG vendors. Building creative materials; sales and strategy decks, sell-sheets, and other sales outreach. Strategic Planning and Research: following Shopper Marketing industry updates to leverage for sales strategy; creating vendor lists, events calendars, ethnic strategies, brand or theme specific sales decks, and other initiatives. Sales and Outreach; working to develop roster of existing clients, as well as organic growth with untapped market. Training, and on-boarding for new staff members and interns. Show less

Certificate Program, Digital Marketing Management

Focus Areas: Learn what constitutes a successful digital marketing presence. Achieve measurable online success using best practices.

Bachelor'S Degree, Political Science And Government