Sabeen Abbas Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

Atlanta Metropolitan Area

Greater Atlanta Area

• Developed and led the Club Retail Channel (Costco, Sam’s, BJ’s) Strategy while supporting other key Retail Channel Initiatives. Delivering millions of dollars in additional revenue.
• Drove double-digit growth by developing & executing a Club Channel multi-year strategy based on Shopper & system opportunities
• Delivered strategic direction to brand, sales, forecasting, and supply teams to sell and commercialize new offerings
• Created & facilitated a monthly routine to enable, align, & execute strategy with cross-functional teams and senior leaders
• Iterated & prioritized items on the Club Channel annual plan to enable national brand and commercial initiatives to deliver revenue and availability targets across key Coca-Cola North America categories (soft drinks.
• Developed Imports forecast process to drive multi-year supply capacity to meet growing demand of a multi-million dollar business

Greater Atlanta Area

• Utilized innovative and entrepreneurial experience to develop Commercial Solutions to drive sustainable planning and execution of new product launches in the bottling system. New Product Launches have delivered.
• Developed and launched INCAST tool to capture initial prediction of new product demand from Key Account teams
• Led Agile projects and agency/support teams to provide user-focused online solutions and on-going product support
• Managed Coke Catalog (CC - merchandising e-commerce platform), Coke Catalog Dashboard launch, and sustaining team

Greater Atlanta Area

• Drove P&L and strategy of a high-volume, high-margin global category. Led cross-functional teams to identify white space and solutions to increase top-line revenue for the Baby Einstein, Bright Starts, and Oball brands.
• Led the future growth strategy for a multi-million dollar category
• Optimized portfolio and increased productivity through SKU rationalization and merchandizing strategy
• Created business plans to set revenue targets for the category and established budget for new development
• Implemented brand, channel, partnership, and product strategies globally to increase market share
• Aligned internal stakeholders (executives, Marketing, Brand, Insights, Sales, etc.) on development roadmap

Greater Atlanta Area

• Exercised collaboration with multiple business units & Senior Leaders to establish a unique phase gate methodology to drive New Product Introduction from Ideation to launch. Led a cross-functional team of Designers.
• Designed a new category management organization structure to align business resources to support company growth
• Drove discovery and scoping with stakeholders on corporate strategy projects
• Developed a phase gate process to manage 250+ new products per year through multiple business units
• Collaborated and launched an enterprise SAAS project tool (Workfront) with IT, PD, and Marketing globally
• Drove strategy to establish a procurement team overseas to enable long term strategic vendor and cost planning

Atlanta, Georgia

• Developed and managed key strategic high-volume launches (50K-150K units/year) in the Infant and Baby Toy divisions that ensured growth in key areas of the market and within key accounts (Walmart, Target, & Toys R Us).
• Managed milestones, collaboration meetings, and margins on Infant Toy projects (generating millions of dollars in sales annually)
• Prepared RFQs, specifications, and negotiations for competitive quoting with US, Hong Kong, and China team members
• Took part in market research efforts to understand the consumer’s needs to inform product design solutions

• Utilized experience, creativity, and tenacity to simultaneously manage multiple product development projects at a multi-million dollar transmission plant.
• Executed projects through a cross-functional team to develop transmissions for 4 major vehicle platforms
• Presented status, recovery, and financials at key milestones to top management and customer executive team
• Managed investment and expense for each project to guarantee future profitability through financial reviews

• Employed new product introduction experience to ensure minor and major changes of the vehicle. Managed new vehicle parts introduction (i.e. seats, tires, crank shafts, etc.) through a highly matrixed organization and.
• Managed the launches of the New Model 2006 & 2009 Honda Pilot in the area of supplier quality across 150+ suppliers
• Presented goals at “Supplier Kick-off” meeting to energize supply-base and align upcoming activity to the vision
• Managed and reported on multi-million dollar budget throughout 2.5-year project

Applied statistical modeling and analytical tools (Six Sigma) to production and quality priorities in a fast-paced continuous flow, refrigerator assembly operation (5,000 units daily). Received GE Managerial Award for project work. Passed Six Sigma test.

Tuscaloosa, Alabama Area

Master Of Business Administration (M.B.A.), Global Business

Mechanical Engineering

Education record