Reporting directly to the President and Founder on all projects and internal matters. Dealing with government bodies, sponsors and key players of the fashion, beauty and lifestyle industry prior to event proper and managing expectations. Overseeing all details before, during, and after events for the B2B and B2C exhibitions/businesses.Local & international events dealt (Indonesia, France & China)

Entails – Business Development, Account Management, Client Servicing, and Strategic Media Relations Planning. Writing and producing presentations and press releases when needed. Dealing with enquiries from the press and related organisations when necessary. Organising or planning public relations campaigns and providing clients with information on new opportunities and current PR campaigns progress. Commissioning or undertaking relevant market research and liaising with clients, media, organizations on timescales and objectives.Local & international events dealt (Singapore)

Collaborate with clients and partners to develop communication strategies for successful events.Develop, recommend, and implement internal communications plans, materials, and campaigns that support the company's mission.Oversee projects to follow guidelines and are delivered on time. Lead role in communications; responsibilities include developing corporate messages as well as other content that are in line with company's brand.Also to assist and coordinate with other departments to develop communication and event strategies when necessary.Supervise in preparing presentations and content for print and digital when neededGenerate new techniques to make communications more effective internally and externally.Gain deep understanding about clients to provide services to meet objectives. Ensure that product promotions are in line with client's corporate brand.

To handle and assist in executing PR activities in the company whilst supporting the Director, PR Manager and the team; Delegate task to Junior PR Executive’s on PR activities.

Handled events when the person in charge was not available. Experienced dealing with clients and providing what they need in a certain time limit and making decisions when necessary.