Sabrina Huynh Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Sabrina sits on the Digital Delivery leadership team, leading the Transformation team, a team of Business Transformation Consultants and Business Analysts, to deliver the Digital Delivery roadmap. She plays an active role in her team’s projects, providing strategic direction and operational oversight.She is responsible for setting and managing team processes and standards, coaching and mentoring to meet project expectations, and recruitment activities.

Melbourne, Victoria, Australia

Sabrina drove the Change Management competency within the Digital Delivery function. She delivered two key projects:- Developed an implementation strategy and roadmap to roll out a centralised eDocketing solution across all sites.- Defined and executed the change management plan to facilitate a Microsoft tenancy migration affecting all Spark teams (~900 employees). She performed change impact analysis to understand the migration impacts, which informed a comprehensive communication… Show more Sabrina drove the Change Management competency within the Digital Delivery function. She delivered two key projects:- Developed an implementation strategy and roadmap to roll out a centralised eDocketing solution across all sites.- Defined and executed the change management plan to facilitate a Microsoft tenancy migration affecting all Spark teams (~900 employees). She performed change impact analysis to understand the migration impacts, which informed a comprehensive communication, training and support approach. Show less

Melbourne, Victoria, Australia

Sabrina led the Product team, comprised of a tech lead, architect, developers, BA, QA and product designer, to deliver and maintain a volunteer management system for Be Collective (BC). The BC platform is live in Australia, New Zealand and United Kingdom, servicing 65,000 volunteers and 1,100 volunteer groups (as at March 2023).Key achievements she is proud of include:- Defined BC’s business and product strategies for FY21/22 and FY22/23: Prior to Sabrina’s arrival, there were no… Show more Sabrina led the Product team, comprised of a tech lead, architect, developers, BA, QA and product designer, to deliver and maintain a volunteer management system for Be Collective (BC). The BC platform is live in Australia, New Zealand and United Kingdom, servicing 65,000 volunteers and 1,100 volunteer groups (as at March 2023).Key achievements she is proud of include:- Defined BC’s business and product strategies for FY21/22 and FY22/23: Prior to Sabrina’s arrival, there were no strategies in place to guide organisational decision making. She proactively drove this work with the CEO & CTO and socialised across the Product, Marketing & Sales teams for buy-in. As an outcome, teams became aware of BC’s strategic direction, business objectives and team goals.- Introduced a new revenue model: Sabrina led the effort to move the BC product towards a three-tier freemium model, to drive acquisition and support the business objective of financial sustainability.- Defined delivery processes: To give the whole organisation visibility into product development and set delivery expectations, she defined processes for roadmap prioritisation, E2E feature delivery and release management.Day to day, Sabrina was responsible for delivering the product strategy, as well as roadmap implementation and people management of the entire Product team.BC’s CEO also co-founded a start-up in mid-2022 called PS Media. Sabrina was responsible for defining the MVP product’s target market and roadmap, and managing development and market release. The MVP launched in two local government areas in Aug 2022, and had over 30,000 page views within the first 6 months of release. Show less

Melbourne, Victoria, Australia

Sabrina led two product teams comprised of tech leads, developers, BAs, QAs and product designers, developing an online tax compliance product for MYOB. The product launched in the NZ market in May 2020, serving 900+ accounting firms and reaching 600,000+ tax clients. Her key responsibilities included:- Product strategy ownership: align to the organisation’s business goals, define and iterate the product vision for target segments, leverage market & customer data to prioritise the… Show more Sabrina led two product teams comprised of tech leads, developers, BAs, QAs and product designers, developing an online tax compliance product for MYOB. The product launched in the NZ market in May 2020, serving 900+ accounting firms and reaching 600,000+ tax clients. Her key responsibilities included:- Product strategy ownership: align to the organisation’s business goals, define and iterate the product vision for target segments, leverage market & customer data to prioritise the feature backlog - Delivery management: define and adapt the teams’ (agile) ways of working to meet release timelines - e.g. team structure, knowledge transference, tracking delivery metrics - Go-to-market (GTM) coordination: agree on upcoming features with GTM teams (e.g. Sales, Customer Success, Support), build awareness of feature scope and workflows, provide delivery timeline updates- People leadership: ensure team members have clarity on organisation and product vision, understand their motivations and development areas, foster a feedback and mentorship culture to facilitate development journeysSabrina also sat on the company leadership team, contributing to the employment value proposition strategy and building product & people management standards. Show less

Melbourne, Australia

As lead product (UX) designer on cloud-based corporate and tax compliance software for the A/NZ market, Sabrina worked with teams of product managers, business analysts and developers to create user-centric products, transforming the way accounting practices adhere to regulations and manage entities. To ensure a high quality user experience was delivered, real life users were engaged across the end-to-end design, development and delivery process. Key activities included defining product… Show more As lead product (UX) designer on cloud-based corporate and tax compliance software for the A/NZ market, Sabrina worked with teams of product managers, business analysts and developers to create user-centric products, transforming the way accounting practices adhere to regulations and manage entities. To ensure a high quality user experience was delivered, real life users were engaged across the end-to-end design, development and delivery process. Key activities included defining product strategy, journey mapping, conducting user research, prototyping and usability testing & evaluation.Outside of project work, Sabrina’s key focus was to build and maintain a strong design culture at Propel. To facilitate this, she established:- An end-to-end design approach to guide ways of working- A product designer competency framework used to baseline capability and set development goals- A knowledge repository to provide access to assets and share learnings- A learning plan to understand and achieve the team’s annual learning objectives Show less

Melbourne, Australia

Sabrina worked across a range of digital and experience strategy engagements, leveraging design thinking to ensure user-centricity in experience & solution designs, and issue-based consulting to align engagement outcomes to business objectives. She worked closely with clients and real world users to uncover user problems and needs, and validated with external research to define future state visions and experiences. Key deliverables included personas, need state & pain point analyses, journey… Show more Sabrina worked across a range of digital and experience strategy engagements, leveraging design thinking to ensure user-centricity in experience & solution designs, and issue-based consulting to align engagement outcomes to business objectives. She worked closely with clients and real world users to uncover user problems and needs, and validated with external research to define future state visions and experiences. Key deliverables included personas, need state & pain point analyses, journey maps, prototypes, value driver trees, business cases, roadmaps and industry point of views.Notable engagements included:- Defining the future experience of energy for residential and SME customers in Australia, anchored to customer and business value through user research and supporting business case (for an Australian E&U retailer)- Co-creating the future city experience for a first-of-a-kind cognitive (AI-driven) city that will bring together research, education, industry and residential perspectives (for an Australian start-up)- Designing an innovation garage operating model that allows for both disruptive and incremental innovation, leveraging agile, design thinking and lean principles (for an Australian utilities provider) Show less

Melbourne, Australia

As a graduate strategy consultant, Sabrina had exposure to a wide range of consulting engagements. She was involved in customer strategy, loyalty strategy, business case development and business model innovation projects.She also led four social media analytics engagements for key local government events in the Melbourne calendar, including Melbourne Spring Fashion Week. In this series of engagements, Sabrina conducted social, sentiment and influencer analysis to understand and… Show more As a graduate strategy consultant, Sabrina had exposure to a wide range of consulting engagements. She was involved in customer strategy, loyalty strategy, business case development and business model innovation projects.She also led four social media analytics engagements for key local government events in the Melbourne calendar, including Melbourne Spring Fashion Week. In this series of engagements, Sabrina conducted social, sentiment and influencer analysis to understand and recommend ways to increase social campaign penetration and engagement levels. Show less

Melbourne, Australia

Bachelor Of Science (B.Sc.), Discrete Mathematics And Operations Research, H1 - First Class Honors

Sabrina has a background in Mathematics and Health Science from her Bachelor of Science degree. She has also undertaken the Japanese.

High School, 99.00