Sabika Abbas Email & Phone Number

Canada

Toronto, Ontario, Canada

• With a team of eight, spearheading cross-functional brand marketing and content strategies, delivering consistent demand and client acquisition growth.• Conducting in-depth, customer research to gather data and insight about target personas and brand positioning for the product. • Successfully achieved 30% organic growth and a 15% boost in engagement across Meta, YouTube, LinkedIn, TikTok through audience-centric integrated campaigns.• Using A/B testing, creative assets and compelling ad copies to optimize campaigns' ROI, RoAS, Customer Acquisition Cost (CAC) and Click Through Ratio (CTR)/ • Delivered 40% monthly surge in organic website traffic through effective SEO strategy including keyword research, ranking analysis, keyword-friendly copywriting, content development & management.• Developing & and maintaining expertly organized editorial calendars for the content across all funnel stages & channels. (includes blogs, bi-weekly newsletters, guides, eBooks & industry reports.)• Achieved consistent email open rates of 30% and click-through rates of 16% across all stages of user journey. • Delivered RoAS of 4:1 for AI tool “Iris” launch campaigns with 30,000 monthly social impressions, and 13,000 engagements.• Developed clear & and compelling content and web design for the company’s website & and landing pages, achieving a conversion rate of >5%.

Karachi Division, Pakistan

• Spearheaded social media marketing, cross-selling campaigns, and Out-of-Home advertising (OOH) for 2 new vehicle categories incurring 7,800 average gross trips growing at 30%.• With a budget of $100,000, conceptualized & and directed the content for digital marketing campaigns, generating 100k impressions, and 15% growth in engagement on social media and in-app marketing.

Karāchi, Sindh, Pakistan

• Spearheaded marketing initiatives, managing communications for a 200+ startup WhatsApp group and driving a 120% monthly surge in social media engagement and website traffic for internal programs• Female Founders and Fellows Program: Successfully created & launched the Female Fellowship Program (fully remote) to train and empower senior to mid-level female professionals and entrepreneurs aiming to grow their careers and businessesFirst cohort stats: 10 female founders inducted | 7 female professionals inducted | 250+ applications received nationwide• Creating and presenting monthly reports to donors, along with whitepapers and impact reportsto stakeholders, to demonstrate the accelerator's support for startups and impact within the ecosystem.

• Developed a holistic digital marketing strategy, securing $100K in revenue through innovative consulting projects for corporate partners.• Mentored 200+ startups, enabling them to achieve a 40% revenue target via strategic product marketing.• Launched Women Scaling Heights to train 250+ female entrepreneurs on entrepreneurship and digital skills and designed the Provincial TechEd Program to expand entrepreneurial outreach to 6 universities across the province. • Organized 5 Startup Weekends and four editions of a national entrepreneurship conference, boosting the community by 2500+ entrepreneurs, 1500+ professionals and 15+ International VCs• Launched and organically grew the incubator's Instagram to 5k followers within six months.

Karachi

• Optimized the sales funnel through enhanced data analytics, resulting in a 15% increase in brand productivity.

Karachi

Karachi

Pakistan

Lums

M.A Society Branch

Lahore

Karachi Head Office

O/Alevles, Commerce, 10A'S In O-Levels, 1A, 2A*S In Alevels

Activities and Societies: Delegate for Beaconhouse School System at LUMUN 2008 and YLES 2010 Member of Beaconhouse Debating Circuit.

Bachelor Of Science (Bsc), Economics

Activities and Societies: Director of Debates for Debating Society at LUMS General Secretary of the student’s Residential College council.