Sabina Baba Ampofo Email & Phone Number

London, England, United Kingdom

* Managed an organisational brand re-development which resulted in significantly increased awareness and visibility of the Society and its services with members and non-members* Managed a website re-development and integration with CRM system which resulted in a seamless experience for members * Implemented non-member marketing and communications strategies resulting in significant increase in non-member engagement with Society communications * introduced close collaboration… Show more * Managed an organisational brand re-development which resulted in significantly increased awareness and visibility of the Society and its services with members and non-members* Managed a website re-development and integration with CRM system which resulted in a seamless experience for members * Implemented non-member marketing and communications strategies resulting in significant increase in non-member engagement with Society communications * introduced close collaboration between the Society's events and communications and marketing functions and implemented the first marketing and communications strategy and plans for Society's flagship event - it's Annual conference, resulting in significantly increased awareness of the event and increased registrations.* editor of the Society's Member Magazine Show less

London, United Kingdom

Key Achievements:• Developed and implemented recruitment and retention strategies resulting in a 37% growth in membership numbers• Increased retention rates through creation of loyalty programmes and improving renewal processes and communications• Implemented the 1st integrated CRM system• Designed and implemented online membership services: new online member and grants application forms; online renewal process• Implemented a move from annual/fixed membership to a rolling… Show more Key Achievements:• Developed and implemented recruitment and retention strategies resulting in a 37% growth in membership numbers• Increased retention rates through creation of loyalty programmes and improving renewal processes and communications• Implemented the 1st integrated CRM system• Designed and implemented online membership services: new online member and grants application forms; online renewal process• Implemented a move from annual/fixed membership to a rolling membership to reduce barriers to joining • Achieved a growth of 150% in the worldwide network of membership ambassadors• Developed member research plans • Reviewed and implemented membership communications strategy resulting in increased renewal rates • Successfully led the re-design, review and re-launch of the member magazine• Designed and implemented a media kit and advertising packages for the members’ magazine and attracted advertising income resulting in a 35% reduction in production costs for the first edition. Responsibilities: • Line management and development of staff • Development and implementation of member acquisition and retention strategy and campaigns • Delivery and improvement of member processes: new member joining, membership renewal process, and lapsing of non-paying members• Member and external communications management; social media management• Conducting competitor analysis and market research • Managing creation, production and distribution of marketing materials and acting as brand guardian• Development and implementation of marketing campaigns to promote the Society and individual services• Producing board-level reports and statistics on membership levels, income and expenditure• CRM system management• Working with the Corporate Engagement Manager in developing services and offerings for corporate partners• Management of grant schemes including: writing funding applications, budget management, developing eligibility criteria and funds allocation. Show less

Charles Darwin House, 12 Roger Street, London Wc1N 2Ju, Uk

• Responsible for managing the membership joining and renewal processes, dealing with member enquiries and database management• Implemented a move from paper to e-filing of membership records • Improved recording and reporting of membership statistics• Coordinated the peer-review process for the SEB book series• Responsible for grant application processing • Administration for international events: organising social events, marketing of meetings and processing… Show more • Responsible for managing the membership joining and renewal processes, dealing with member enquiries and database management• Implemented a move from paper to e-filing of membership records • Improved recording and reporting of membership statistics• Coordinated the peer-review process for the SEB book series• Responsible for grant application processing • Administration for international events: organising social events, marketing of meetings and processing registrations• Organising board meetings including: travel and accommodation arrangements, meeting room bookings, catering arrangements, taking minutes, writing papers and giving presentations. Show less

London, Uk

Marker Global is a London-based consultancy firm specialising in risk advice on EMEA. MG offers clear and concise advice on doing business in countries with a higher level of political and economic risk in Eastern Europe, Russia/ CIS, Middle East and North Africa, Latin America.• Developed and implemented business and operational processes such as: expense recording and claiming procedures, client information recording systems • Responsible for carrying out research in support of… Show more Marker Global is a London-based consultancy firm specialising in risk advice on EMEA. MG offers clear and concise advice on doing business in countries with a higher level of political and economic risk in Eastern Europe, Russia/ CIS, Middle East and North Africa, Latin America.• Developed and implemented business and operational processes such as: expense recording and claiming procedures, client information recording systems • Responsible for carrying out research in support of due diligence projects • Co-ordinated all staff recruitment processes. Show less

London, United Kingdom

Responsible for CRM data management and administrative processing of legal clients and cases: registering new clients, opening and closing cases and updating records. Maintained the filing system and supported a team of 10 lawyers.

Professional Certificate In Marketing

* Key theories and practice behind marketing as an exchange process and a business function. * Marketing Information and Research *.

Ba Hons, Business Management, 2.1

Dissertation - “Marketing in non-profit organisations” Modules Studied include: Marketing, Management Accounting, Financial Accounting.

Nvq Level 2, Business Administration