Content Marketing and WritingProduction of high-quality persuasive SEO-optimized and brand-consistent content and copy, ranging from website content, blogs, ad copy, and press releases to content for email campaigns.Marketing Strategy and ConsultingHelping small and medium businesses across a wide range of industries grow and thrive with marketing plans, content strategies and development, branding, and public relations.Highlights of accomplishments: • Consulting for a motorsports photography studio yielding a 30% increase in photo sales. • Consulting for an automotive repair shop increasing business by 24%. • Consulting for a car dealership resulting in an 18% increase in sales. • Marketing for a spa increasing business by 32%.• Design and implementation of extensive national media campaigns for high-profile auto-racing teams and sponsors, exceeding projected media exposure by more than fifty percent and significantly increasing sponsorship value.Retention and Customer Communications: Development and execution of retention marketing campaigns, including win-back campaigns, up-selling promotions, loyalty rewards and incentives, communications strategies, and customer service training. Highlights include design and implementation of a retention marketing campaign for an automotive consulting firm resulting in a 55% increase in referral and repeat business, and development and execution of a retention strategy for a vacation rental company improving retention by 23%.

Development and Execution of Marketing Strategy. Inbound Marketing, Community Building, Online Marketing, Customer Communications and Retention resulting in 64% repeats and referrals in 2016, and 67% repeats and referrals in 2017.

Significantly increased advertising sales in spite of challenging economic times, consistently outperforming company goals and other team members. 2nd month: 17% increase3rd month: 43% increase 4th month: 62% increase. Responsibilities included qualifying leads, preparing and presenting proposals, closing sales, maintaining accounts, up-selling and cross-selling in an assigned territory.

Successfully managed complex multi-million dollar marketing programs and projects in rapid growth entrepreneurial environments, reconciling the demands of multiple internal and external clients and agencies to meet aggressive deadlines with limited resources. Exceptional client relationship and management skills. Solid B2B and B2C marketing background ranging across multiple marketing disciplines and diverse industries. ==> Developed and executed a multi-million dollar retention marketing strategy for the business markets division of Qwest Communications. The program included loyalty promotions, win-back campaigns, a customer save center and welcoming programs for new customers to reduce early churn. Direct marketing promotions yielded a 10 - 30% response. In addition over 20,000 customers per month were contacted to ascertain satisfaction levels, and the program was adjusted regularly based on the results of this study. ¨ Prepared and executed post-merger communications plans for the acquisition of several major telecommunications companies (LCI,USLD & TWI) retaining in excess of $3 million of at-risk customer revenue.==> Dramatically improved marketing communications department productivity, workflow and reporting by developing a custom Web-based Intranet application that streamlined the administrative process and enabled internal clients to track project status directly and independently, resulting in significant time savings for the department.==> Initiated the development of a marketing database for Qwest Global Business Markets that mines existing operational databases for critical marketing information, analyzes that information and generates reports that provide the foundation for developing marketing strategies.

Assisted the Marketing Manager with all marketing activities, including trade shows and marketing plan.