Sabina Leybold Email & Phone Number

Philadelphia, Pa, Us

FFW was acquired by JAKALA - no changes to role or responsibilities!

• Consult digital transformation clients through the content strategy challenges of rebranding, replatforming and data migration, content syndication, design system consolidation, business expansion, and localization• Facilitate Discovery and Design phase workshops to share recommendations from audits and analyses, gather platform requirements, and collaborate with clients on in-progress UX design work• Enhance information architecture through sitemap creation, navigation planning taxonomy integration, and design system wireframing with functionality annotation, including supporting tree testing and card sorting• Collaborate with colleagues in UX Research to emphasize user-centered approaches, Visual Design to bring content and UX strategies to life, and Solutions/Tech to ensure implementation feasibility and maintain scope• Create and maintain robust internal Confluence to compile best practices, document project learnings, and establish templates that promote efficiency, consistency, and knowledge sharing within the content practice• Mentor junior and mid-level team members, identify sell-through opportunities to retain clients, and support pitch, estimation, and kickoff processes• Clients include a major building materials brand, well-known medical equipment company, national health-focused foundation, and leading mortgage financing provider

• Conduct content audits and keyword research, create wireframes and campaign concepts, and write copy for web, print, video, and digital media• Clients include a leading lab services company, playground equipment brand, and higher education institution

Greater Philadelphia

• Mapped complex customer journeys and developed content and personalization strategies from acquisition through advocacy• Identified content gaps through audits, data analysis, and social listening • Presented content planning and refinements to client stakeholders weekly• Plus Associate Copywriter responsibilities below

Greater Philadelphia Area

• Identified and prioritized client content needs through brainstorming and workshop sessions, crafted brand narratives, and refined messaging• Wrote copy & provided creative direction for web, email, SMS, social, and video• Clients included a philanthropic foundation, financial services company, and healthcare/pharmaceutical startup

Greater Philadelphia Area

• Worked directly with Chief Marketing Officer to manage total company rebrand process from external communications to employee training • Championed content strategy for internal website redesigns, including interviewing stakeholders, conducting content audits, writing site copy, and gathering CMS requirements in collaboration with UX designers & developers • Led acquisition communications for internal and external audiences• Planned integration & migration of acquired companies’ website content• Developed Hero’s editorial content ecosystem strategy and liaised with senior leadership to execute customer experience thought leadership• Managed relationships with freelancers and vendors/agency partners• Plus responsibilities below

Greater Philadelphia Area

• Write, edit, and publish content across Hero's blog and social media channels.• Optimize editorial content for SEO best practices.• Create and distribute monthly email newsletter for partners, leads, and employees. • Submit client work to top industry awards programs and promote wins.• Report on metrics for website traffic, audience behavior, and organic and paid social campaigns.• Update website content as needed.

Ithaca, Ny

• Pitched stories, interviewed subjects, and wrote feature articles for Fuse magazine and IC News website• Edited peers’ articles and proofread entire magazine for design and copy errors

• Addressed student, faculty, and staff questions via phone and walk-in office visits• Planned annual Student Organization Conference and Pass the Baton mini-conference, including event programming, logistics, and developing educational sessions for student organization leaders• Designed and delivered custom workshops for student organizations to improve leadership and marketing tactics• Provided administrative support for Leadership Scholar Program, including coordinating weekend retreat and welcome events • Coordinated induction ceremony for Oracle Honor Society, including writing presenter scripts and organizing event details• Created and distributed newsletters to inform students about volunteer and multicultural opportunities• Conducted year-end survey about campus service programs and interpreted data from 79 student responses• Facilitated Leadership Weekend retreat, including leading icebreaker activities, engaging students in small-group discussions, and developing and presenting 45-minute session on networking

Ithaca, Ny

• Advised 2-3 students per hour on resumes, cover letters, job/internship searches, and other career topics• Represented Career Services at career fairs and other campus events• Assisted with search committee for Director and Career Counselor positions

Ithaca, New York Area

• Shared media literacy news across social sites, including Facebook, Twitter, Tumblr, Pinterest, and LinkedIn• Updated monthly content calendar with holidays and events for social posting• Created analytics reports to interpret data from social media traffic• Boosted Twitter following by 14% in 3 months

Remote

• Ghostwrote and edited blog articles, e-books, and case studies about pop-up marketing for WisePops• Contributed strategies and pop-up copy to promote WisePops Academy program, email sign-ups, and e-books• Ghostwrote content marketing articles for Instapage.com and Startuplister.com

• Developed comprehensive marketing plan to boost Think Topography’s brand communication and awareness, including focusing objectives, brainstorming strategies and tactics, and conducting keyword research• Created Facebook ad campaign and designed mockup posters and infographics to promote Ithaca Festival mobile app• Performed situational analysis, including SWOT and social media audit, for prospective client meeting• Edited client's blog posts and wrote creative tweets for a Throwback Thursday campaign to promote posts

• Managed event logistics and marketing for Bite of Ithaca event, such as communicating with restaurant personnel, writing creative promotional copy for website and social media, and creating a post-event participant survey• Designed and facilitated 2-day sustainability & wellness pop-up event for Downtown Employee Appreciation Week, including collaborating with 7 partner organizations and promoting event via social media

• Wrote monthly articles on current events and pop culture• Interviewed experts in Ithaca and other areas by phone, email, and in person• Collaborated with editors to refine writing, check facts, and follow style guidelines

• Instructed children ages 3-8 of all ability levels in math and reading. • Prepared appropriate exercises and classroom activities. • Tracked student performance through evaluations and charts. • Communicated with parents about student progress and goals. • Trained coworkers in classroom procedures.