Andreea-Sabina Neagu Email & Phone Number

Copenhagen, Dk

Copenhagen Metropolitan Area

Business Strategy: Define and drive POS strategy to boost sales and reach objectives in 55 POS across 4 markets and two different distribution channels.• Monitor commercial activity per KPIs.• Adapt retail strategy for distribution channels (airports, ferries and cruises) based on performance and local challenges.• Set team targets to motivate and drive sales aligned with brand goals.• Oversee P&L, ensuring profitability/ROI.• Report sales using dashboards.People Management: Enable team success and talent development of 25 beauty consultants, both on and off-payroll, operating in 4 markets .• Lead, coach, and motivate, addressing specific issues as needed.• Build succession plans for growth.• Ensure optimal staffing and manage HR processes.• Conduct field visits and provide regular coaching.• Manage freelancer coverage and budgeting.Retailers: Establish and maintain strong retailer relationships and identify partnership opportunities with several retailers: Heinemann, Avolta, TRN, ARG, DFDS, MSC, COLORLINE, SCANDLINES, FJORDLINE.• Foster collaboration on data sharing, team management, and event preparation.• Identify opportunities and negotiate additional visibility, activations, deals.Operations: • Ensure operation compliance and excellence following guidelines.• Lead four POS openings.• Identify and report operational needs/issues and facilitate resolution.• Coordinate with the sell-in team for order tracking and inventory.• Support implementation of productivity tools and VM guidelines.• Execute promotional activities.Client Experience: Guarantee outstanding client experience at all POS..• Drive clienteling through coaching and clear targets.• Ensure appropriate service and product assortment.• Support event organization and budget validation.

Copenhagen Metropolitan Area

Business Strategy: Define and drive POS strategy to boost sales and reach objectives in 15 POS across 3 markets.• Monitor commercial activity per KPIs.• Adapt retail strategy for distribution channels (airports) based on performance and local challenges.• Set team targets to motivate and drive sales aligned with brand goals.• Oversee P&L, ensuring profitability/ROI.• Maintain brand image and execute launches.• Report sales using dashboards.People Management: Enable team success and talent development of 40 beauty consultants, operating off-payroll in 3 markets .• Lead, coach, and motivate, addressing specific issues as needed.• Build succession plans for growth.• Ensure optimal staffing and manage HR processes.• Conduct field visits and provide regular coaching.• Manage freelancer coverage and budgeting.Retailers: Establish and maintain strong retailer relationships and identify partnership opportunities with several retailers: Heinemann, TRN, ARG, Eurotrade.• Foster collaboration on data sharing, team management, and event preparation.• Identify opportunities and negotiate additional visibility, activations, deals.Operations: • Ensure operation compliance and excellence following guidelines.• Lead four POS openings.• Identify and report operational needs/issues and facilitate resolution.• Coordinate with the sell-in team for order tracking and inventory.• Support implementation of productivity tools and VM guidelines.• Execute promotional activities.Client Experience: Guarantee outstanding client experience at all POS..• Drive clienteling through coaching and clear targets.• Ensure appropriate service and product assortment.• Support event organization and budget validation.

Kvistgård, Capital Region, Denmark

• Plan, structure, prepare and communicate brand assets/content across our different communicationchannels (home page, ecommerce sites, knowledge base, social media, emails, blogs, landing pages, App)• Plan, implement, execute, communicate, manage, and measure campaigns across marketing andsales to obtain planed growth, as well as coordinate campaigns internally between purchase / sourcing / supply chain, education, marketing, and sales.• Coordinate and manage communication with brand owners around marketing, campaigns, NPD’s, education, standard pricing and reporting.• Budgets and results: suggest budgets and maintain forecasts for each brand, follow closely up onresults and coordinate corrective actions together with sales and marketing by market.• New doors: plan and track active doors development and make sure we always have targeted newdoor campaigns generating leads for sales.• Sell in and out: plan, implement and follow up on campaigns, and secure that sales and marketingevery month by brand has 1 – 3 new, very strong, effective and competitive campaigns with highmarket impact to secure revenue growth by door.• Ongoing support: Ensure that marketing, sales force and customer care has all the commercialinformation they need to grow the brands and empty stock, and support sales with presentations, prices, meetings, merchandising etc. towards key accounts.• Coordinate, implement, manage, execute, quality assure and measure all campaigns acrossmarketing channels (ICG App, Packaging & print, eShop, Mailchimp, Newsletter, SoMe, PR and Events),and make sure customer communication is aligned and highly effect full across all channels.• Coordinate campaigns with Sales, Customer Care, Supply Chain, Education and Product Evangelists

Copenhagen Metropolitan Area

Copenhagen, Capital Region, Denmark

Assist the Brand Manager in developing and executing brand plans to meet brand objectives and strategies.Work with Trade Marketing in the preparation of engagement programs and cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level.Promote brand understanding, insights and commitment throughout the organization and area markets.Employ consumer dialogue principles as the key route to the consumer.Differentiate marketing activities according to consumers’ disposition towards the brands.Promote fact based decision making through data-analysis, reporting and providing sound recommendations.Apply best practice in brand management to optimize efficiency and effectiveness.Report and analyses brand performance in a clear, concise manner with focus on required actions.Analyse market research data to understand brand issues and market opportunities.Monitor the implementation and results of operational brand plans and recommend changes to brand programs.Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan.Monitor external agencies to ensure brand programs are performed with required quality and agreed cost & timescales.

Denmark

Visit regularly stores in Central and Northern Jylland, Fyn and Gothenburg, develop strong and durable relationship with retail partners.Weekly reporting of sales results, top sellers, stock overview and action plans.Create on-brand social media promotional campaigns (Instagram, Facebook).Strategical event planning in order to increase brand awareness.Engage retailers staff in driving the sales results, by motivating them constantly with in-store competitions and by proposing innovative selling techniques in staff trainings.

Århus Area, Denmark

Category Management:Assist General Manager and Commercial Manager with annual Strategy Meetings in designated market.Collaborate on commercial negotiations including cost share, counter space and location and new door openings in conjunction with EMEA leadership team in designated territory.Analyze retail productivity and performance by store on a monthly basis providing key comments and follow-up action plans in accordance.Forecast annual retail sales targets by door in conjunction with the EMEA leadership team.Collaborate on the Trade Marketing Plan approved by the Commercial Manager and General Manager - EMEA and in accordance with actual sales trend to protect bottom line to designated territory.Develop strong and durable relationships with all retail partners in Scandinavia inclusive of Buyers, Category Managers, Social Media, Merchandising and Marketing teams within designated territory.Partner with US headquarters for event, trade and training back office functions.Protect the Too Faced brand equity by ensuring that global visual guidelines are always adhered.Team management and leadershipRecruit, lead, manage, motivate and retain the best sales performers in Scandinavia to form a high caliber field force focused on driving retail to achieve month retail targets set.Coach and support the Scandinavian field team to develop and maintain relationships at all levels inclusive of Store Directors and Area Managers.Compile and execute individual Scandinavian field team member training and development plans in conjunction with the EMEA leadership team.Manage the execution of the global training program via training sessions at store level and in the field in conjunction with the EMEA leadership team.Attend and present NPD at local Press Events ensuring the brand DNA is always upheld.

Central Region, Denmark

Build data analysis reports using data visualization tools.Conduct market analysis, using desk research, interviews with stakeholders and experts in the field, quantitative studies.Develop interviews, surveys and discussion guides.Coordinate the interviewers team.Program the questionnaires used for data gathering.Identify stakeholders and experts relevant for projects to build contact lists used in the research process.

Central Region, Denmark

Coordinate the team, by strategically designating tasks in order to achieve augmented sales results.Offer comprehensive daily overview of the sales and market to my superiors, through detailed KPI analysis.Weekly overview and analysis of sales and stocks, in the Trade Report.Ensuring exquisite customer service and brand image representation.

Aarhus, Middle Jutland, Denmark

Central Region, Denmark

Project: Internationalization 2.0, aiming to determine the needs of international students at BAAAttributions:Research design and data analysis leading to a thorough analysis of the information needs of international students;Project planning and management;Setting up communication channels for international students';Idea generation;Questionnaire creation;Conducting interviews;Briefing internal stakeholders;Creating videos and other information material for international students.

Central Region, Denmark

Customer database management.Ensured communication with customers.Preparing and distributing advertising materials.Several ad-hoc tasks.

România

Accounting of taxes and travel costs for competitions.Event planning.Recruiting new members for the club.

Fieni, Dîmboviţa, Romania

10 June: Exit Poll Researcher in 2012 Romanian local elections.- Approach and interview the population regarding their election choices .29 July: Member of the Electoral Bureau in 2021 Romanian presidential impeachment referendum- Ensure the electoral process by registering voters and coaching them.

Romania

Promotion and distribution of make-up and skincare products by actively seeking new customers. (Push strategy)

Master'S Degree, Business Administration And Marketing, 12

Activities and Societies: Tutor for the newcomer students as part of Studenterlauget.

Bachelor Of Science (Bsc), Business Administration And Management, General, 12/12

Ap Degree, Marketing/Marketing Management, General, 10.54/12

High School Diploma, Mathematics And Computer Science, 9.78/10