Sabina Paz Roca Sanmiguel Email & Phone Number

- Clients: AB InBev, PepsiCo, Clorox, Colgate, Calsa AB Mauri, Johnson & Johnson, among others. - General management of the commercial area. - Commercial management: Generating new opportunities / new customers. Clients Portfolio development. Assembling Forecast. Market analysis. - Team Management: Training. Career development plan. - Project Management

- Project management of Trade Marketing POCs Activation, Market Research, Consulting Sales processes. - Management team: review and optimization of processes, incentives, conflict resolution, supervision, task management by indicators. 5 Project Leaders in charge. - Budgeting and cost-effectiveness. - Analysis and monitoring of existing and new clients.

- Management and overall coordination of Trade Marketing projects focused on adding value to the supply chain of FMCG, ensuring compliance with key KPIs. - POCs activation. Consulting sales processes. Market Research. - Reporting and analysis.

Australia

Assist in developing sales strategies to achieve and exceed company budgets in regards of KPIs. Assist in achieving weekly sales and wages targets.Contribute in implementing the Business / Marketing Plan to achieve/beat budget.Follow up stock and sales. Weekly and monthly sales report.Sales analysis in order to propose and develop new business promotions. Daily communication with Sales force, Marketing team and Visual Merchandizers. Contribute in incentive planning. Assist in recruiting of staff team members in line with company standards. Develop training program. Identify training needs and deliver training to drive sales and profit.

Australia

Flagship Store, Roxy and Quiksilver

Brand Management, marketing and communications. Corporate image. E-Marketing. Web page content and design update.Catalog and flyers design. Budget follow-up. Event organization, campaigns strategy and brand sponsorship. CRM management. Client satisfaction.

Argentina

Project leader of distribution and retail coverage strategy.Local implementation of Retail distributor loyalty program. Project objectives follow up and coordination. Constant interaction with sales forces team.Development & distribution of Point of Purchase (P.O.P) material in different retail stores. Budget administration. New consumer goods product launch. New product presentation during pre-launch stage to sales forces team. Events organization/planner. Coordination of specific trade marketing actions for retail stores.Competitor analysis. Launch, implementation and control of commercial actions for new products and client developed to achieve sales target objective.

Materia: Plan de Negocios II

Market launch of new products, renovation and control of current product portfolio with the execution of new product development strategies based and in consideration of local market needs. Carrying out presentations such as: new launches, new products development, promotional actions, ingredient reductions, status of new and present projects, and others.Constant travel to different provinces all over Argentina to visit different retails for store check and control of current products in sale. Contribution to marketing plan design and implementation.Development and design of new promotional material for each new product launch.Public events coordination.Constant contact and participation with external agencies for several consumer insights study done for new product launches.

Design and launch of customer loyalty programs for different retail clients. Constant interaction with retails for stock control and renovation.Provided services to customers attending several needs, reinforcing strategic relationships with key clients in retail segment.

Master Of Business Management, Business

Marketing Degree, Business